Live Streaming Pay-Per-View Global Market Report 2024

The live streaming pay-per-view market size has grown rapidly in recent years. It will grow from $1.4 billion in 2023 to $1.63 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth observed in the historical period can be attributed to factors such as the proliferation of broadband internet, widespread penetration of smartphones and devices, the globalization of content, shifts in consumer preferences, and partnerships in sports and entertainment.

The live streaming pay-per-view market size is expected to see rapid growth in the next few years. It will grow to $3.09 billion in 2028 at a compound annual growth rate (CAGR) of 17.4%. The anticipated growth in the forecast period can be attributed to the adoption of 5G technology, integration of virtual and augmented reality, diverse content offerings, collaborations with social media platforms, and improved personalization algorithms. Major trends expected in the forecast period include the integration of virtual reality (VR) and augmented reality (AR), global reach and accessibility, innovations in interactive features, partnerships and exclusive content, and monetization strategies tailored for niche content.

The live-streaming pay-per-view market is anticipated to experience growth, driven by the increasing adoption of e-learning. E-learning, or electronic learning, involves the use of electronic technologies and media to facilitate knowledge acquisition. The rise of live-streaming classrooms and online education has made education more accessible. Educators recognize the importance of video collaboration beyond online classes, leading to the use of live video streaming to complement lesson plans and enhance interaction with students. ProsperityForAll reported that the penetration rate of online learning platforms increased from 6.8% in 2020 to 9.9% in 2022, indicating a growing influence on the live-streaming pay-per-view market.

The expansion of internet penetration is expected to drive the growth of the live-streaming pay-per-view market. Internet penetration, representing the percentage of the population with internet access, has played a pivotal role in the popularity of pay-per-view services. The widespread availability of internet access has enabled a larger audience to enjoy live-streamed events from the comfort of their homes. DataReportal revealed that 5.07 billion people worldwide, equivalent to 63.5% of the global population, use the internet. The connected population continues to grow, with an increase of over 170 million in the past 12 months, underscoring the influence of internet penetration on the live-streaming pay-per-view market.

Technological advancements emerge as a prominent trend in the live-streaming pay-per-view market. Major companies operating in this market are actively developing innovative technological solutions to fortify their positions. For example, in December 2021, In Demand, a US-based cable television services provider, introduced the Pay-Per-View Platform. This platform serves as a comprehensive hub for pay-per-view content, offering features to simplify event discovery and incorporating interactive elements such as live chat and polls. PPV.com is accessible on various devices, including computers, smartphones, tablets, and streaming devices.

Major players in the live-streaming pay-per-view market are strategically concentrating on the development of inventive solutions, notably video-streaming subscription services, to secure a competitive advantage. A video streaming subscription service is an online platform that grants users access to a collection of video content, including movies, TV shows, and documentaries, in exchange for a monthly fee. For instance, in October 2023, Veeps Inc., a US-based streaming service provider, introduced 'All Access.' This novel service offers fans unlimited entry to Veeps' live shows, on-demand content, and exclusive artist features. Veeps All Access encompasses an extensive library featuring exclusive live concerts, original music-related content, music films, and more, available for a subscription fee of $11.99 per month or an annual fee of $120. Beyond live concerts and on-demand content, Veeps All Access grants fans access to exclusive artist materials such as behind-the-scenes footage, interviews, and special events.

In January 2023, JW Player, a New York-based company specializing in video player software development, completed the acquisition of InPlayer for an undisclosed amount. This strategic move enhances JW Player's comprehensive video platform capabilities, streamlining the monetization process for broadcasters and other video-centric businesses with subscription models. The acquisition also enriches JW Player's offerings by providing valuable insights into audience behavior. InPlayer, a UK-based company, operates within the live streaming pay-per-view market, aligning with JW Player's focus on advancing its position in the industry.

Major companies operating in the live streaming pay-per-view market report are Muvi LLC, Vimeo Inc., Hulu LLC, Dacast Inc., StreamGate Pty Ltd., Phando, StreamingVideoProvider Ltd., Wowza Media Systems LLC, PrestoSports LLC, Sky Group Limited, Amazon Web Services Inc., Vplayed Inc., Kaltura Inc., Castr, Cleeng, InPlayer Ltd., International Business Machines Corporation, Brightcove Inc., BoxCast Inc., StreamShark, Washington corporation, Switchboard Live Inc., Peacock TV LLC, Paramount Global, Apple Inc., Google LLC, Fandango Media LLC, Microsoft Corporation, Sling TV LLC, YouTube TV LLC, American Telephone and Telegraph Company.

North America was the largest region in the live-streaming pay-per-view market in 2023. Asia-Pacific is expected to be the fastest-growing region in the live-streaming pay-per-view market report during the forecast period. The regions covered in the live streaming pay-per-view market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the live streaming pay-per-view market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary components of the live-streaming pay-per-view market include solutions and services. Live streaming solutions are commonly employed to broadcast a diverse range of events, including concerts, webinars, conferences, sporting events, and corporate gatherings. These solutions find applications in various settings such as schools, corporations, individual teaching environments, coaching institutes, and others. Furthermore, they are utilized across different industry verticals, including sports, media and entertainment, education, and other sectors.

The live streaming pay-per-view market research report is one of a series of new reports that provides live streaming pay-per-view market statistics, including live streaming pay-per-view industry global market size, regional shares, competitors with a live streaming pay-per-view market share, detailed live streaming pay-per-view market segments, market trends, and opportunities, and any further data you may need to thrive in the live streaming pay-per-view industry. This live-streaming pay-per-view market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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