Dog Food Global Market Report 2024

The dog food market size has grown strongly in recent years. It will grow from $36.67 billion in 2023 to $39.59 billion in 2024 at a compound annual growth rate (CAGR) of 7.9%. The growth observed in the historic period can be attributed to factors such as traditional pet ownership practices, a limited range of product varieties, reliance on veterinary recommendations, a scarcity of health and specialty products, brand loyalty, and a restricted online presence.

The dog food market size is expected to see strong growth in the next few years. It will grow to $53.88 billion in 2028 at a compound annual growth rate (CAGR) of 8.0%. The anticipated growth in the forecast period can be attributed to the humanization of pets, a heightened focus on health and wellness, increased product diversification, the expansion of e-commerce, and growing concerns about sustainability. Major trends expected in this period include the integration of technology, a trend towards premiumization and a heightened health focus, the prominence of e-commerce and direct-to-consumer channels, an emphasis on personalization and customization, as well as a focus on sustainability and ethical sourcing.

The growth of the dog food market is expected to be propelled by the increasing trend of dog adoption. Dog adoption involves the process of acquiring a dog from a shelter or charity, and this practice is gaining popularity. The rising trend of humanizing pets is contributing to a surge in dog ownership, with pet owners showing a heightened interest in providing more nutritious food for their canine companions. For instance, in November 2022, a national survey of pets and people published by Animal Medicines Australia (AMA), an industry body representing leaders in the animal health industry in Australia, revealed that about half of Australian households have at least one dog, making them the most common pet. The survey further indicated that the percentage of households with dogs increased from 40% in 2019 to 48% in 2022. This increase in dog ownership is a key factor driving the growth of the dog food market as pet owners seek high-quality and nutritious food options for their adopted dogs.

The anticipated growth of pet expenditure is expected to drive the expansion of the dog food market. Pet expenditure refers to the amount of money individuals or households spend on the care, well-being, and maintenance of their pets. The rise in pet expenditure has led to the development of specialized dog food addressing specific health concerns, such as joint problems, digestive issues, or weight management. For example, in November 2023, according to the Bureau of Labor Statistics, a U.S.-based government agency, pet expenses had reached $102.8 billion by the end of 2021. This substantial increase in pet expenditure reflects a growing trend of pet owners investing more in the overall well-being of their pets. As a result, the demand for high-quality and specialized dog food is expected to rise, contributing to the growth of the dog food market.

Product innovations have emerged as a prominent trend gaining popularity in the dog food market. Major companies in this market are actively embracing new technologies and introducing innovative products to enhance their market positions. An illustrative example is the product innovation by Jolly Pets, a U.S.-based pet products company. In March 2023, Jolly Pets launched Fill’n Treat, its first all-natural consumable pet treat. The treat is created using three natural ingredients: roasted peanuts, palm oil, and powdered pumpkin powder, specifically in the Peanutty Stuffer flavor. What sets this treat apart is its design to fit inside a dog toy. Moreover, Fill'n Treat distinguishes itself by being free from gluten, preservatives, added sugars, salt, high fructose corn syrup, xylitol, and artificial flavors and colors. This product innovation reflects a commitment to providing pet owners with high-quality, natural, and innovative options in the dog food market.

Major companies in the dog food market are actively developing new products, including vegan dog food, to gain a competitive edge in the market. Vegan dog food is a type of pet food specifically formulated to meet the nutritional needs of dogs without including any animal-derived ingredients. An example of this trend is demonstrated by Omni, a U.S.-based dog food company. In September 2023, Omni launched a complete dog food product with the aim of mimicking the texture and flavor of meat-based foods. The product provides dogs with a juicy and fibrous plant-based alternative to conventional meat-based pet feeds. To enhance its health benefits, the collection includes options made with beef and chicken, which are paired with vegetables. Omni's Complete Dog Food is designed to offer a plant-based substitute for traditional meat-based pet feeds, presenting a higher protein and lower fat content. Developed by veterinarians and scientists, the product caters to dogs of all ages, reflecting a commitment to providing diverse and nutritionally balanced options in the evolving dog food market.

In January 2021, Brightpet Nutrition Group, a U.S.-based manufacturer of premium pet foods, completed the acquisition of Miraclecorp Pet Treats for an undisclosed amount. This strategic move aimed to bring together BrightPet's extensive production capacities and brand portfolio with MiracleCorp's notable collection of well-established brands. Notably, MiracleCorp is recognized for its freeze-dried products and various pet treats sold under the Stewart brand. The acquisition was part of a broader strategy to enhance Brightpet's position in the pet food market by leveraging the strengths and offerings of both companies. Miraclecorp Pet Treats, the acquired company, is a U.S.-based pet food manufacturing company.

Major companies operating in the dog food market report are Nestle SA, Mars Inc., General Mills Inc., Colgate-Palmolive Company, The J.M. Smucker Company, H&H Group, Diamond Pet Foods, Blue Buffalo Pet Products Inc., Unicharm PetCare Corporation, Affinity Petcare SA, Freshpet Inc., Merrick Pet Care, Champion Petfoods USA Inc., WellPet LLC, Real Pet Food Company Pty. Ltd., Russo Mangimi SpA, Nature's Variety, Fromm Family Foods LLC, Nutro Products Inc., Rollover Pet Food Limited, Dick Van Patten's Natural Balance Pet Foods, Evanger's Dog & Cat Food Company Inc., Boulder Dog Food Company, Canidae LLC, Solid Gold Pet LLC, Dave's Pet Food, Party Animal Inc., PetGuard Holdings LLC, Del Monte Pet Products Inc., JustFoodForDogs, Annamaet Pet Foods Inc., Beaphar Pet Healthcare Products.

North America was the largest region in the dog food market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global dog food market report during the forecast period. The regions covered in the dog food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the dog food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Dog food comes in various types, including kibble, treats and chews, dehydrated food, freeze-dried food, freeze-dried raw, wet food, frozen, raw food, and powder. Kibble, a coarsely ground meal or grain used as animal feed, consists of dried meat, grains, and vegetables shaped into small pellet-sized pieces. It comes in different nature types such as organic, monoprotein, and conventional, with sources ranging from animal-derived to plant-derived and insect-derived. This variety caters to the nutritional needs of puppies, adults, and senior pets. Dog food is distributed through supermarkets, hypermarkets, specialty stores, online platforms, and other channels.

The dog food market research report is one of a series of new reports that provides dog food market statistics, including dog food industry global market size, regional shares, competitors with a dog food market share, detailed dog food market segments, market trends and opportunities, and any further data you may need to thrive in the dog food industry. This dog food market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The dog food market consists of sales of different types of dog food such as semi-cooked, raw food, and wet food. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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