Cake and Pastries Market Report 2025

The cake and pastries market size has grown strongly in recent years. It will grow from $94.64 billion in 2024 to $101.92 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to changing consumer lifestyles, celebration and occasion culture, globalization of food culture, marketing and branding strategies, innovation in flavors and designs, e-commerce and online bakery shops.

The cake and pastries market size is expected to see strong growth in the next few years. It will grow to $135.39 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to customization and personalization, sustainable and ethical practices, focus on premium and artisanal offerings, rise in specialized dietary products, global economic trends. Major trends in the forecast period include digitalization of bakery services, rise in demand for artisanal and handcrafted products, health-conscious baking and ingredient choices, innovative flavor combinations and fusion treats, emphasis on visual appeal and aesthetics.

The increasing demand for ready-to-eat (RTE) and packaged foods is projected to drive the growth of the cake and pastries market in the near future. Ready-to-eat (RTE) foods are items that have been cleaned, cooked, and often packaged before being made available for consumption. Packaged foods encompass a range of preserved, canned, frozen items, various types of meats and vegetables, snacks, and pre-packaged food products. Consumers are increasingly opting for quick or ready-to-eat options as part of healthier eating habits, driven by improved lifestyles and living standards. Within the cake and pastry market, there is a high demand for packaged and ready-to-eat items such as bread, cakes, pastries, cream rolls, cookies, and biscuits due to their convenience and availability. For example, in 2023, the Ministry of Food Processing Industries, an Indian government department, projected that the global ready-to-eat (RTE) food market would achieve a growth rate of 4.6% CAGR between 2023 and 2028. Additionally, Euromonitor estimates that Japan's packaged food sector reached retail sales of $216.3 billion in 2022. Thus, the rising demand for ready-to-eat (RTE) and packaged foods is fueling growth in the cake and pastries market.

The expansion of e-commerce is playing a significant role in driving the growth of the cake and pastries market. E-commerce, involving the online buying and selling of goods and services, has facilitated the gifting of cakes and pastries for special occasions. Consumers find it convenient to use e-commerce platforms to surprise friends and family with delicious treats, boosting the demand for cake and pastries. In August 2023, the United States Census Bureau reported a 7.5% increase in e-commerce estimates for the second quarter of 2023 compared to the same period in 2022. Online stores accounted for 15.4% of all sales in the second quarter of 2023. This expansion in e-commerce is a significant driver for the growth of the cake and pastries market.

Product innovation is a key trend gaining popularity in the cake and pastries market, with major companies focusing on developing innovative products to strengthen their market position. For example, in October 2022, Entenmann's, a US-based baked products manufacturer, introduced Entenmann's Cake Truffles. These truffles come in two variants including Cookies & Crème Cake Truffles filled with creamy white chocolate chunks and coated with a layer of silky, smooth chocolaty coating, and Chocolate Delight Cake Truffles covered with a layer of silky, smooth chocolatey coating. The introduction of such innovative products caters to the preferences of chocolate lovers and showcases the ongoing trend of product innovation in the cake and pastries market.

Major companies in the cake and pastries industry are actively innovating by introducing new products, particularly focusing on the growing demand for vegan options. Vegan cakes and pastries, which are plant-based desserts devoid of any animal products such as eggs, dairy, and honey, are gaining popularity among consumers seeking plant-based and cruelty-free options. For example, in March 2022, Higgidy, a UK-based food manufacturing company, expanded its product line by launching the Little Vegan Quiche and Roasted Chickpea Masala Vegan Pie. These vegan pastries are plant-based, meat-free, and dairy-free. The Little Vegan Quiche is available in Petit Pois and Courgette flavors, featuring a seeded shortcrust pastry with mint and chili. On the other hand, the Roasted Chickpea Masala Vegan Pie boasts a shortcrust pastry filled with a creamy coconut, lentil, and spinach daal, layered with a chickpea and tomato masala, and hand-topped with a sweet mango chutney. This innovation caters to the growing demand for vegan options in the cake and pastries market.

In September 2024, Mondelez International Inc., a food company based in the United States, acquired Evirth for an undisclosed sum. This acquisition is part of Mondelez International's strategy to expand its product portfolio, increase market share, and access new consumer segments. Evirth, located in China, specializes in the development and manufacturing of frozen and chilled cakes and pastries.

Major companies operating in the cake and pastries market include Finsbury Food Group Plc, Flowers Foods, Grupo Bimbo S.A.B. de C.V, Hostess Brands lnc., McKee Foods Corporation, Yamazaki Baking Company Ltd., Aryzta AG, BreadTalk Group Private Limited, Britannia Industries Limited, Edeka Group, Mulino Bianco, Monginis Foods Private Limited, Americana Group, Pepperidge Farm, Bright Blue Foods Limited, American Baking Company, Barilla G. e R. Fratelli Spa, Bonn Nutrients Pvt. Ltd., Campbell Soup Co., Corporativo Bimbo SA de CV, Dofreeze LLC, Edwards Cake and Candy Supplies LLC, EUROPASTRY SA, The J.M Smucker Co., Rubicon Bakers LLC, The Essentials Baking Co., The Wadia Group, Le Macaron French Pastries, Dawn Foods, Modern Food Enterprises Private Limited, Parle Products Pvt Ltd, Elite Foods, Wright Food Group, Goodness Cakes, Kukkr, Hillshire Brands, George Weston Limited, Sweet Street Desserts, Ainsworth Pet Nutrition, Baked by Melissa, Cinnabon, LLC, Crumbl Cookies, Little Debbie Snacks, Sprinkles Cupcakes.

North America was the largest region in the cake and pastries market in 2024. Asia-Pacific is expected to be the fastest-growing region in the cake and pastries market report during the forecast period. The regions covered in the cake and pastries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cake and pastries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cakes and pastries are delightful baked goods, each with its distinct composition. Cakes are sweet desserts akin to bread, usually crafted from ingredients such as flour, sugar, baking soda or powder, eggs, and flavorings, with or without shortening. Pastries, on the other hand, consist of solid dough comprising flour, salt, a substantial quantity of fat, and a small amount of liquid.

The primary types within this category include cakes, frozen cakes and pastries, as well as pastries and sweet pies. These baked sweet dishes, characterized by their specific ingredients, are distributed through various channels such as supermarkets, hypermarkets, convenience stores, online retail platforms, bakeries, and other outlets, catering to service, retail, and various other applications.

The cake and pastries market research report is one of a series of new reports that provides cake and pastries market statistics, including cake and pastries industry global market size, regional shares, competitors with cake and pastries market share, detailed cake and pastries market segments, market trends, and opportunities, and any further data you may need to thrive in the cake and pastries industry. This cake and pastries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cake and pastries market consists of sales of different types of cakes such as sponge cakes, fruit cakes, biscuit cakes, and various types of pastries such as flaky, puff, filo, shortcrust, and choux. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.