Ales Global Market Report 2024

The ales market size has grown strongly in recent years. It will grow from $19.27 billion in 2023 to $21.36 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth observed during the historical period can be attributed to several factors, including shifts in cultural and social trends, evolving consumer preferences, the rise of microbreweries and the craft beer movement, a heightened focus on local and artisanal products, and the increasing popularity of food and beverage pairing.

The ales market size is expected to see strong growth in the next few years. It will grow to $27.75 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The anticipated growth in the forecast period can be attributed to various factors, including a focus on sustainability and the use of locally sourced ingredients, the influence of health and wellness trends, ongoing innovations in brewing techniques, strategic marketing and branding efforts, and the global expansion of craft beer culture. Key trends expected in the forecast period encompass the emergence of low-alcohol and non-alcoholic ales, a commitment to sustainable brewing practices, increased utilization of digital marketing and e-commerce channels, collaborative brewing initiatives, and the growing phenomenon of beer tourism.

The escalating trend toward beer consumption is projected to be a driving force behind the expansion of the ales market. Beer, an alcoholic beverage produced through the extraction, boiling, and fermentation of basic ingredients with water, has gained traction due to its associated health benefits. Light to moderate consumption of beer has been linked to a decreased risk of heart disease, enhanced blood sugar regulation, fortified bone health, and a lowered risk of dementia, contributing to the rising inclination towards beer consumption. As evidenced by the Brewers Association's data in 2021, beer volume sales in the US surged by 1%, with an impressive 8% growth in craft brewer volume sales, amplifying the market share of small and independent brewers to 13.1% by volume. Hence, the increasing inclination towards beer consumption serves as a catalyst for the growth of the ales market.

The burgeoning consciousness surrounding health and wellness is anticipated to be a pivotal factor propelling the expansion of the ales market in the foreseeable future. The understanding that health extends beyond mere absence of illness to encompass mental, social, and physical well-being has sparked a proactive pursuit of wellness-oriented lifestyles. Moderate beer consumption is associated with potential health and wellness benefits such as aiding digestion, providing nutritional advantages, supporting heart health, and exhibiting anti-inflammatory properties, attributed to the minerals and compounds present in beer, particularly ales. As observed in January 2022, with insights from Mindbody, Inc., over half of Australians (52%) were committed to nurturing their overall well-being to fortify their resilience against illnesses, signifying the driving force of increasing health and wellness awareness in shaping the ales market.

Product innovation stands out as a prominent trend gaining traction within the ales market. Leading companies within this sector are channeling efforts into crafting novel products to fortify their market positioning. An exemplary instance emerged in March 2023, as Bira, an India-based craft beer brand, unveiled the Hill Station Cider Ales. These hard cider ales are crafted using fresh Himalayan apples and mountain barley, offering dry yet mildly sweet flavors with subtle malt notes and a robust essence of fresh orchard apples. The natural crispness of Himalayan apple ciders renders them versatile for all seasons and ideally served over ice, showcasing an innovative product catering to evolving consumer preferences within the ales market.

Prominent entities within the ales market are embracing a strategic partnership approach as a means to bolster their visibility and reach. These collaborations involve leveraging the strengths and resources of each partner to attain mutual advantages and foster success. A case in point emerged in May 2023, as Heineken N.V., a Netherlands-based brewing company, unveiled a strategic partnership with Formula 1, a UK-based motor racing competition. This alliance has spurred Heineken's expansive engagement, intending to target a new audience through ethical drinking messaging and the promotion of Heineken 0.0, the world's leading non-alcoholic beverage. The collaboration aims to forge deeper connections with the burgeoning fan base of the sport by introducing innovative initiatives, advocating responsible consumption, and delivering premium entertainment experiences. Notably, the partnership features the involvement of Dutch superstar DJ and producer Martin Garrix, set to headline a series of captivating performances for Heineken across the season, commencing with the Canadian Grand Prix.

In February 2021, Inbrew Beverages Private Limited, an India-based beverage manufacturer, executed the acquisition of Molson Coors for an undisclosed sum. This strategic move positions Inbrew Beverages Private Limited to leverage its existing groundwork in India while solidifying its presence in the nation's rapidly expanding beer market and extending its reach to a global scale. Molson Coors, a US-based beverage company operating within the ales market, represents a valuable addition to Inbrew's portfolio, enhancing its competitive position and facilitating broader market penetration across international borders.

Major companies operating in the ales market report are Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg A/S, Diageo plc, Sierra Nevada Brewing Co., United Breweries Group, China Resources Snow Breweries Limited, The Boston Beer Company Inc., Asahi Group Holdings Ltd., Beijing Yanjing Brewery Co. Ltd., Dogfish Head Craft Brewery Inc., Oettinger Brauerei GmbH, Squatters Craft Beers, D.G. Yuengling & Son Inc., Kirin Holdings Company Limited, Molson Coors Beverage Company, Sapporo Holdings Limited, Tsingtao Brewery Co. Ltd., New Belgium Brewing Company Inc., Bell's Brewery Inc., Stone Brewing Co., The Brooklyn Brewery, Lagunitas Brewing Company, Deschutes Brewery & Public House, Founders Brewing Co., Oskar Blues Brewery, Goose Island Beer Company, Magic Hat Brewing Company, Harpoon Brewery LLC, Full Sail Brewing Company, Rogue Ales & Spirits, Avery Brewing Co., Firestone Walker Brewing Company, Odell Brewing Co., Victory Brewing Company, Left Hand Brewing Company,.

Asia-Pacific was the largest region in the ales market in 2023. Asia-Pacific is expected to be the fastest-growing region in the ales market report forecast period. The regions covered in the ales market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ales market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary production methods for ale include macro brewery, micro-brewery, and craft brewery. Macro breweries engage in large-scale production, crafting quantities exceeding 6 million barrels of beer annually. These ales are packaged in various formats such as bottles, cans, and others, and are classified into popular priced, premium, and super premium categories. Distribution occurs through both on-trade and off-trade channels.

The ales market research report is one of a series of new reports that provides ales market statistics, including ales industry global market size, regional shares, competitors with an ales market share, detailed ales market segments, market trends, and opportunities, and any further data you may need to thrive in the ales industry. This ales market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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