Hen Global Market Report 2024

The hen market size has grown strongly in recent years. It will grow from $250.53 billion in 2023 to $269.27 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth observed during the historical period can be attributed to factors such as population growth and urbanization, evolving dietary preferences, economic development, practices in livestock farming, and increased awareness of health and nutrition.

The hen market size is expected to see strong growth in the next few years. It will grow to $357.83 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The anticipated growth in the forecast period can be attributed to emerging health and wellness trends, the adoption of sustainable farming practices, shifts in dietary patterns and increased demand for protein, adherence to regulatory standards and considerations for animal welfare, and concerns related to global food security. Key trends expected in the forecast period encompass a focus on environmental sustainability, the implementation of egg quality assurance programs, a rise in local and small-scale production, innovations in egg-based products, and educational initiatives.

The growth of the hen market is expected to be fueled by the increasing per capita meat consumption. Per capita meat consumption measures the amount of red meat and poultry an average person consumes in a year, measured in retail weight. This rise in consumption is driven by factors such as population growth, urbanization, increased incomes, and the popularity of high-protein diets. Hens dominate meat consumption due to their affordability, low fat content, and provision of high-quality protein with a desirable fatty acid profile. The Food and Agriculture Organization (FAO) agriculture report outlook for 2021-2030, shared by the Organization for Economic Co-operation and Development (OECD), predicts a 0.3% annual increase in global meat consumption per capita, reaching 35.4 kg in retail weight equivalent by 2030. Chicken meat is projected to account for 41% of all protein from meat sources by 2030, indicating a 2% increase. Therefore, the surge in meat consumption per capita is a key driver for the hen market.

The growth of the hen market is expected to be propelled by increasing dietary modifications. Dietary modifications involve intentional changes in eating habits to achieve specific health, nutritional, or lifestyle goals. Integrating eggs from hens into dietary modifications offers high-quality protein, essential amino acids, micronutrients, and benefits such as maintaining eye health, supporting weight management, and contributing to satiety. In June 2022, the Food Standards Agency (FSA) reported that eight out of ten people in the UK had made changes to their eating habits in the past 12 months. Additionally, 23% of adults in Scotland felt their diet had worsened during the epidemic, and 75% acknowledged the need for significant dietary changes for better health. Consequently, the increasing trend of dietary modifications is a driving force for the hen market.

A prominent trend in the hen market is the emergence of product innovations. Major companies in the market are focused on developing new products to maintain their market position. For instance, in December 2022, Do Good Foods, a US-based climate-forward food solutions company, introduced Do Good Eggs, a product aimed at reducing food waste and combating climate change. Do Good Eggs help lower Scope 3 carbon emissions for foodservice businesses while appealing to environmentally conscious consumers. Each dozen of Do Good Eggs prevents approximately one pound of greenhouse gas emissions (CO2e) from entering the atmosphere. The eggs are produced in a cage-free facility with certification.

Major companies in the hen market are directing their efforts toward innovative products such as Naturegg Solar Free Range and Naturegg Omega Plus Solar Free Range Eggs to drive revenues. These nutritionally enhanced eggs provide additional lutein and DHA, omega-3 fatty acids crucial for brain health. In November 2023, Burnbrae Farms, a Canada-based egg company, launched Naturegg Solar Free Range and Naturegg Omega Plus Solar Free Range Eggs. Produced at Burnbrae's solar-powered farm, these products contribute to the company's goal of reducing greenhouse gas emissions. The eggs are a nutritious option, high in protein, vitamins, and minerals, as the birds producing them have access to natural activities such as foraging for insects in suitable weather conditions.

In July 2022, Cargill and Continental Grain Company, a US-based agribusiness joint venture and agriculture investment firm, acquired Sanderson Farms Inc. for an undisclosed amount. This acquisition aims to enhance consumer experiences in food and retail, promoting organic growth in a sector influenced by consumer trends around sustainability, health, and adaptability of chicken. Sanderson Farms is a US-based poultry producer.

Major companies operating in the hen market report are Tyson Foods Inc., Pilgrim's Pride Corporation, Foster Farms LLC, Perdue Farms Inc., Plainville Farms LLC, Bell & Evans Pvt. Ltd., Eversfield Organic Limited, Plukon Food Group B.V., The Hain Celestial Group Inc., Inglewood Group Ltd., JBS S.A., Danish Crown A/S, Vion Food Group, Hormel Foods Corporation, Ayrshire Farms LLC, Sanderson Farms Inc., Koch Foods Inc., Wayne Farms LLC, Mountaire Farms Inc., House of Raeford Farms Inc., Simmons Foods Inc., Cal-Maine Foods Inc., Rose Acre Farms Inc., Rembrandt Enterprises Inc., Michael Foods Inc., Hillandale Farms Corporation, Daybreak Foods Inc., Sparboe Farms Inc., Herbruck's Poultry Ranch Inc., Cooper Farms Inc.

Europe was the largest region in the hen market in 2023. Asia-Pacific is expected to be the hen market report fastest-growing region in the forecast period. The regions covered in the hen market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hen market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The principal hen products encompass eggs and meat, presented in various packaging methods such as vacuum skin packaging, modified atmospheric packaging, overwrap packaging, shrink packaging, and vacuum thermoformed packaging. Eggs denote the hard-shelled reproductive body of a bird, containing edible contents. These products are distributed through key channels such as business-to-business (B2B) and business-to-consumer (B2C), finding applications in food services and retail.

The hen market research report is one of a series of new reports that provides hen market statistics, including hen industry global market size, regional shares, competitors with a hen market share, detailed hen market segments, market trends and opportunities, and any further data you may need to thrive in the hen industry. This hen market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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