Online on-Demand Home Services Market Report 2025

The online on-demand home services market size has grown rapidly in recent years. It will grow from $5.24 billion in 2024 to $5.95 billion in 2025 at a compound annual growth rate (CAGR) of 13.5%. The growth in the historic period can be attributed to smartphone penetration, urbanization trends, changing consumer lifestyles, tech-savvy consumer base, entrepreneurial opportunities.

The online on-demand home services market size is expected to see rapid growth in the next few years. It will grow to $10.4 billion in 2029 at a compound annual growth rate (CAGR) of 15%. The growth in the forecast period can be attributed to IoT and smart home integration, rise of remote work, contactless and safe service options, AI-driven personalization, expansion of service offerings. Major trends in the forecast period include contactless payment and digital transactions, focus on health and safety protocols, expansion to tier 2 and tier 3 cities, personalized service recommendations, rise of DIY and remote guidance services.

The increasing use of smartphones is anticipated to drive the growth of the online on-demand home services market in the future. A smartphone is a portable electronic device that connects to a cellular network, and it has become essential in people's daily lives by providing access to a vast range of services. For instance, in February 2024, Uswitch, a UK-based online comparison and switching service company, reported that nearly all UK adults aged 16-24 (98%) now own a smartphone. By 2025, the UK population is projected to reach 68.3 million, with around 95% (approximately 65 million people) expected to be smartphone users. Therefore, the rising usage of smartphones is fueling the expansion of the online on-demand home services market.

The trend towards flexible work is poised to further boost the growth of the online on-demand home services market. Flexible work, allowing employees to determine aspects such as location, hours, or schedule, aligns with online on-demand home services, providing convenience for individuals to access domestic services based on their schedules and preferences. A survey conducted in 2022 by FlexJobs' Career Pulse revealed that 97% of respondents expressed a preference for remote or hybrid work arrangements, indicating a strong desire for flexibility. This shift towards flexible work arrangements significantly contributes to the growth of the online on-demand home services market.

Product innovation is a significant trend gaining traction in the online on-demand home services market. Leading companies in this sector are concentrating on developing innovative products to secure a competitive advantage. For example, in March 2023, Homebase, a US-based technology firm, launched the Homebase app to streamline online on-demand home services. This app is specifically designed to assist businesses in effectively managing hourly workforces by simplifying scheduling, time tracking, and payroll processes. By offering a user-friendly platform, Homebase allows employers to organize their teams, monitor work hours, and enhance overall workforce management. This tool aims to improve operational efficiency, decrease administrative burdens, and boost employee satisfaction, particularly in industries that rely heavily on hourly workers.

Strategic partnerships are a focus for major companies operating in the online on-demand home services market to expand capabilities. Strategic partnerships involve leveraging strengths and resources for mutual benefits. For instance, H-E-B, a Texas-based supermarket chain, partnered with Thumbtack in March 2023 to facilitate customer access to home service professionals. Branded displays in over 300 H-E-B shops allow customers to identify local Thumbtack service providers for tasks such as cleaning, lawn care, and handymen. This strategic partnership aims to meet customer demands for easy access to a variety of home services.

In October 2023, Airtasker, an Australia-based services marketplace, acquired Oneflare for $9.8 million. This acquisition strengthens Airtasker's market presence and broadens its offerings in the home services sector. By integrating Oneflare's customer base and expertise, Airtasker intends to expand its reach and enhance service delivery for consumers. Oneflare is an Australia-based company that specializes in connecting users with qualified professionals for household and business services.

Major companies operating in the online on-demand home services market include Amazon.com Inc., Angi Inc., Helpling GmbH, TaskRabbit Inc., The ServiceMaster Company LLC, AskforTask Inc., Handy Technologies Inc., TaskEasy Inc., Urban Company (previously UrbanClap) Technologies Pvt. Ltd., Paintzen Inc., Porch.com Inc., E Home Services Pte. Ltd., ServiceWhale Inc., Fixico B.V., Airtasker Pty Ltd., Zaarly Inc., Hello Alfred Inc., Thumbtack Inc., HomeAdvisor Inc., LawnStarter Inc., Lawn Love Inc., Plowz & Mowz Inc., YourMechanic Inc., Openbay Inc., Instacart Inc., Shipt Inc., Postmates Inc., DoorDash Inc., Uber Technologies Inc.

North America was the largest region in the online-on-demand home services market in 2024. The regions covered in the online on-demand home services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online on-demand home services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Online on-demand home services refer to services that provide a seamless connection between offline and online services, allowing users to access effective home services instantly through a web-based system.

The main types of online on-demand home services are categorized as cellular and non-cellular. Cellular services pertain to wireless telecommunications, enabling users to utilize mobile phones and other communication devices. These services can be accessed through various platforms, including web and mobile applications. Online on-demand home services cater to a diverse range of end-users, including those in the media and entertainment, carpentry, food, home welfare, beauty, retail, and healthcare industries.

The online on-demand home services market research report is one of a series of new reports that provides online on-demand home services market statistics, including online on-demand home services industry global market size, regional shares, competitors with an online on-demand home services market share, detailed online on-demand home services market segments, market trends, and opportunities, and any further data you may need to thrive in the online on-demand home services industry. This online on-demand home services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online on-demand home services market includes revenues earned by entities by providing beauty services, home cleaning and repair, tailor services, pet services, dry cleaning services, and laundry services facilitated through the internet. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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