Generative AI Global Market Report 2024

The generative AI market size has grown exponentially in recent years. It will grow from $13.64 billion in 2023 to $18.1 billion in 2024 at a compound annual growth rate (CAGR) of 32.7%. The expansion observed in the historical period can be attributed to advancements in computing power, data availability, research and development, industry applications, and breakthroughs in deep learning.

The generative AI market size is expected to see exponential growth in the next few years. It will grow to $57.96 billion in 2028 at a compound annual growth rate (CAGR) of 33.8%. The anticipated growth in the forecast period can be attributed to AI hardware innovations, cross-industry integration, ethical AI considerations, autonomous systems, and the adoption of edge computing. Major trends expected in the forecast period include the proliferation of AI-generated content, customization and personalization, cross-domain applications, ethical AI and bias mitigation, and the promotion of human-AI collaboration.

The rising adoption of artificial intelligence (AI) is set to propel the growth of the generative AI market. AI involves simulating human intelligence processes using machines, particularly computer systems and other intelligent tools and software. Generative AI automates the creation of highly realistic and interactive virtual environments, reducing the time and effort needed for their generation while enhancing their realism and interactivity. As reported by McKinsey & Company, a US-based management consulting company, in December 2021, a survey of 1843 participants revealed that 57% of respondents in emerging economies reported AI adoption, up from 45% in 2020. This growing need to create virtual worlds is a significant factor driving the growth of the generative AI market.

The surge in gaming activities is set to propel the growth of the generative AI market. Gaming involves playing electronic or tabletop games for entertainment, competition, or skill development. Generative AI plays a crucial role in creating dynamic and adaptive game content, including characters, environments, and narratives, enhancing player experiences through personalized and evolving gameplay elements. As of May 2023, Uswitch Limited reported approximately 3.2 billion online gamers worldwide in 2022, with predictions indicating a further increase to 5.7 billion in 2032, representing a 44% growth compared to 2022. Consequently, the rising prominence of gaming activities is a significant factor driving the generative AI market.

Technological advancement is a dominant trend. Major companies are actively developing new technologies to stay at the forefront of the market. In January 2023, NVIDIA Corporation, a US-based technology company, introduced new metaverse technologies for enterprises, featuring a suite of generative AI tools. Notable additions include Audio2Face, Audio2Gesture, and Audio2Emotion, allowing 3D artists to animate characters through innovative generative AI techniques. These tools offer functionalities such as creating facial expressions, emotions, and gestures based on audio inputs, enhancing the capabilities for producers in the evolving field of generative AI.

Major companies are focused on developing innovative solutions such as business chatbots to gain a competitive advantage. Business chatbots are AI-driven software designed for conversational interactions within a business context. Amazon, a U.S.-based technology company, launched Q in November 2023, a business chatbot powered by generative AI. Q aims to streamline communications and assist employees in tasks such as generating blog posts, utilizing generative AI to synthesize content and enhance day-to-day interactions within a business context.

In February 2023, Google, a US-based technology company, made a $300 million investment to acquire a stake in Anthropic PBC. This strategic move enables Anthropic to utilize the funds for purchasing computing resources from Google's cloud computing division. With Google's support, Anthropic aims to continue exploring and developing generative AI technology. Anthropic PBC, a US-based generative AI company, entered into this partnership with Google through the acquisition of a stake amounting to approximately 10%.

Major companies operating in the generative AI market report are Alphabet Inc., Microsoft Corporation, Meta Platforms Inc., Dell Technologies Inc., Amazon Web Services Inc., Amazon Web Services Inc., Siemens AG, General Electric Company, Intel Corporation, Lenovo Group Ltd., International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, SAP SE, Tata Consultancy Services Limited, NVIDIA Corporation, Salesforce Inc., Adobe Inc., Wipro Limited, VEESUAL, OpenAI LP, Larsen & Toubro Technology Services Limited, iGenie, Paige AI Inc., Synthesia, Inworld AI, Ordaos Bio, Rephrase.AI, D-ID, Mostly AI.

North America was the largest region in the generative AI market in 2023. The regions covered in the generative AI market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the generative AI market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Generative AI components include software and services. Generative AI software aids developers in implementing machine learning models quickly and efficiently. Offerings may involve image, video, speech, and other types, utilizing technologies such as generative adversarial networks (GANs), transformers, variational autoencoders, and diffusion networks. End-users of generative AI span media and entertainment, BFSI (banking, financial services, and insurance), IT and telecom, healthcare, automotive and transportation, among others.

The generative AI market research report is one of a series of new reports that provides generative AI market statistics, including generative AI industry global market size, regional shares, competitors with a generative AI market share, detailed generative AI market segments, market trends and opportunities, and any further data you may need to thrive in the generative AI industry. This generative AI market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative AI market consists of revenues earned by entities by providing services such as customer data analysis, generation of personalized product recommendations, curation of custom journeys, and other related services. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative AI market also includes sales of image generators, video generators, design generators, voice generators, text generators, code generators products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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