Online Event Ticketing Global Market Report 2024

The online event ticketing market size has grown strongly in recent years. It will grow from $49.22 billion in 2023 to $52.18 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth observed in the historical period can be attributed to factors such as increased internet penetration, widespread smartphone usage, the adoption of digital payment methods, the diversity of events, and the influential role of social media in promoting and facilitating online event ticketing.

The online event ticketing market size is expected to see strong growth in the next few years. It will grow to $64.62 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated growth in the forecast period can be attributed to factors such as personalized recommendations, the rise of virtual and hybrid events, the incorporation of enhanced customer engagement tools, a heightened focus on sustainability, and government regulations promoting online transactions. Major trends in this period include the prevalence of contactless and mobile ticketing, the implementation of dynamic pricing strategies, enhanced security measures, the adoption of subscription-based models, and integration with augmented reality (AR) for an enriched user experience.

The anticipated growth of the online event ticketing market is driven by the increasing prevalence of live entertainment events. Live entertainment events, characterized by musical performances held in front of live audiences, have seen a notable surge, contributing to the demand for online event ticketing systems. These systems facilitate attendee registration, offering event organizers efficient and streamlined data on reservations, thereby enhancing the overall process for live events. For example, Live Nation Entertainment, a US-based concert management company, reported hosting 12,500 events in the second quarter of 2022 alone, marking a substantial increase of 2,500 shows compared to the entirety of 2019. The attendance reached 33.5 million, reflecting a 20% rise from the 27 million recorded in 2019. With 100 million tickets sold through July 2022, compared to 74 million in 2019, the escalating number of live entertainment events is a significant driver for the growth of the online event ticketing market.

The shift towards contactless transactions is poised to further propel the growth of the online event ticketing market. Contactless transactions involve making payments or exchanging information without physical contact between devices. This trend facilitates online event ticketing by allowing users to electronically purchase and access event tickets without the need for physical contact or printed tickets. As per Barclays, a UK-based bank, the average UK contactless user conducted 220 'touch and go' transactions in 2022, showing an increase from 180 transactions in 2021. This trend towards contactless transactions is a driving force for the online event ticketing market.

Innovations in products represent a prominent trend gaining traction in the online event ticketing market. Major companies in the market are introducing inventive products, such as the TicketMint Ticketing System, to fortify their market positions. For instance, TicketMint, a US-based online ticketing company, launched the TicketMint Ticketing System in November 2022, heralded as the world's first fraudulent-free ticketing system. Leveraging Blockchain technology, this system allows event organizers to issue uniquely numbered and time-stamped tickets, effectively combating forgery and counterfeit ticketing.

Leading companies in the online event ticketing market are actively involved in the development of cutting-edge technologies, including anti-counterfeit ticketing technology, to address the issue of ticket counterfeiting. Anti-counterfeit ticketing technology employs innovative measures to prevent the production and circulation of fraudulent or unauthorized tickets. Ticketmaster, a US-based ticket sales and distribution company, introduced SafeTix in August 2023, an anti-counterfeit ticketing technology. SafeTix links a fan's digital ticket to their Ticketmaster account through an encrypted barcode that refreshes regularly, thwarting the resale of screenshots or photocopies. The inclusion of Near Field Communication (NFC) technology ensures a convenient 'tap and go' experience at venue entrances.

In February 2022, Ticketmaster, a US-based ticket sales and distribution company, acquired Tixcraft, a Taiwan-based music event ticketing platform, for an undisclosed amount. This strategic acquisition aims to expand Ticketmaster’s presence in Asia and gain market share in new geographical regions.

Major companies operating in the online event ticketing market report are Anschutz Entertainment Group, AOL Inc., Atom Tickets LLC, Cvent Inc., Eventbee Inc., Cinemark Holdings Inc., Eventzilla Corporation, Fandango Media LLC, Eventbrite Inc., Moshtix Pty Ltd., StubHub Inc., Razorgator LLC, Ticketek Pty Ltd., Thundex Tix, Live Nation Inc., Viagogo Entertainment Inc., Ticketmaster, Eventbrite, StubHub, AXS, Ticketek, Fandango, SeatGeek, Brown Paper Tickets, Songkick, See Tickets, Ticketweb LLC, Ticketmaster, Ticket Tailor, Tixr, Purplepass, Front Gate Tickets, TicketIQ, Gametime, BookMyShow, Eventim, TicketSource, BigTickets, iTickets, Tickeri, ThunderTix, Ticketbooth, TicketPeak.

North America was the largest region in the online event ticketing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the online event ticketing market report during the forecast period. The regions covered in the online event ticketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online event ticketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of online event ticketing include sports events, music and other live shows, fairs and festivals, conferences, food and drink events, and other miscellaneous categories. Sports events involve physical activities or games played individually or in teams, aiming to compete against each other to achieve a goal or enhance physical fitness and skills. Online event ticketing can be accessed through desktop and mobile platforms, serving various applications, including those in the hospitality and restaurant industry, clubs, schools and colleges, theaters, and other event-hosting entities.

The online event ticketing market research report is one of a series of new reports that provides online event ticketing market statistics, including online event ticketing industry global market size, regional shares, competitors with an online event ticketing market share, detailed online event ticketing market segments, market trends, and opportunities, and any further data you may need to thrive in the online event ticketing industry. This online event ticketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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