Hair Care Stores Global Market Report 2024

The hair care stores market size has grown strongly in recent years. It will grow from $164.18 billion in 2023 to $177.04 billion in 2024 at a compound annual growth rate (CAGR) of 7.8%. The growth observed in the historic period can be attributed to various factors, including cultural influences, economic conditions, regulatory changes, brand loyalty, and consumer education.

The hair care stores market size is expected to see strong growth in the next few years. It will grow to $234.14 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The anticipated growth in the forecast period can be attributed to several factors, including a focus on sustainability and eco-friendly practices, the expansion of e-commerce, emphasis on diversity and inclusivity, consumer empowerment, and crisis resilience. Key trends expected in the forecast period include digital transformation, integration of health and wellness considerations, exploration of global market opportunities, innovations in ingredients, and a commitment to sustainable packaging practices.

The hair care stores market is anticipated to witness growth, driven by the increasing prevalence of hair and scalp problems. These problems encompass various conditions that impact the health and appearance of both hair and scalp. Hair care stores offer a wide array of products and services aimed at promoting healthy hair and scalp, including shampoos, conditioners, hair oils, and targeted treatments for issues such as dandruff, hair loss, or dryness. The demand for these products is expected to rise in response to the growing incidence of hair and scalp problems. For example, the International Society of Hair Restoration Surgery reported a 14% increase in nonsurgical treatments for hair and scalp problems in 2021 compared to 2019, as per their April 2022 data. This underscores the expectation that the surge in hair and scalp issues will propel the growth of the hair care stores market.

The hair care stores market is poised for growth due to the expansion of e-commerce. E-commerce, involving online retail, electronic payments, and digital transactions, enables consumers to conveniently purchase a diverse range of hair care products online. The U.S. Census Bureau estimated a 2.1% increase in retail e-commerce sales in the second quarter of 2023, reaching $277.6 billion. This surge in e-commerce activities is a driving force behind the growth of the hair care stores market.

A notable trend in the hair care stores market is the integration of technological advancements by major companies. These companies are leveraging advanced technologies to maintain their market position. For instance, Revieve Oy introduced the AI Haircare Advisor in March 2022, in collaboration with the Living Proof haircare line by Unilever plc. The AI Haircare Advisor utilizes AI-powered personalized recommendations, mobile selfie diagnostics, and user input to help customers understand and care for their hair. Technological innovation is a pivotal factor shaping the landscape of the hair care stores market.

Major players in the hair care stores market are focusing on innovating hair styling tools with the incorporation of technology, such as heated comb technology. This technology involves a comb-shaped element equipped with a heating mechanism. SharkNinja Inc. launched the Shark SmoothStyle and Shark SpeedStyle in August 2023, with the Shark SmoothStyle featuring heated comb technology for straightening and smoothing hair without causing damage or frizz. Additionally, the Shark SpeedStyle, touted as the market's lightest digital hair dryer, is designed for quick hair drying and styling. These innovations showcase the industry's commitment to incorporating technology into hair care products.

In April 2022, Wella AG acquired Briogeo Hair Care for an undisclosed amount, a move expected to enhance Wella Company's product portfolio and diversify its offerings in the hair care market. Wella Company stands to benefit from Briogeo's expertise in natural and clean hair care, while Briogeo gains from Wella Company's global reach and resources. This acquisition reflects the industry's strategy to expand and diversify through strategic partnerships and acquisitions.

Major companies operating in the hair care stores market report are L'Oréal S.A., Unilever plc, Johnson & Johnson Private Limited, Kao Corporation, Henkel AG & Co. KGaA, Amway, Oriflame Cosmetics AG, Procter & Gamble Company, Beiersdorf AG, Coty Inc, Natura & Co, Aveda Corporation, Shandong Baisheng Biotechnology Co. Ltd, Goody Products Inc., Neutrogena Corporation, Sally Beauty Holdings Inc., Ulta Beauty Inc., Superdrug Stores plc, Boots UK Limited, Sephora, A.S. Watson Group, Guardian Health and Beauty, Planet Beauty, Trade Secrets, Beauty Brands, CosmoProf, SalonCentric, Madison Reed, Regis Corporation, Great Clips, Supercuts, Ratner Companies L.C., Fantastic Sams, Sport Clips, First Choice Haircutters, SmartStyle, MasterCuts, HairMasters, Cost Cutters, BoRics, Magicuts, Style America, Holiday Hair, Hairhouse Warehouse, Ricky's NYC.

North America was the largest region in the hair care stores market in 2023. Asia-Pacific is expected to be the fastest-growing region in the hair care stores market report during the forecast period. The regions covered in the hair care stores market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair care stores market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary products available in hair care stores include hair colorants, shampoos, conditioners, hair oils, and other related items. Hair colorants present a diverse array of commercial products capable of coloring hair in various tones and shades, ranging from very light blonde to black, with shades such as golden ash, reddish, mahogany, violet, and more. These products are distributed through various channels, including supermarkets or hypermarkets, specialty stores, online platforms, and others, encompassing applications related to hair treatment and scalp treatment.

The hair care stores market research report is one of a series of new reports that provides hair care stores market statistics, including hair care stores industry global market size, regional shares, competitors with hair care stores market share, detailed hair care stores market segments, market trends, and opportunities, and any further data you may need to thrive in the hair care stores industry. This hair care stores market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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