Over the Top Devices and Services Market Report 2026

The over the top devices and services market size has grown exponentially in recent years. It will grow from $384 billion in 2025 to $479.39 billion in 2026 at a compound annual growth rate (CAGR) of 24.8%. The growth in the historic period can be attributed to limited broadband penetration, high content licensing costs, reliance on traditional cable operators, lack of advanced compression technologies, fragmented device ecosystem.

The over the top devices and services market size is expected to see exponential growth in the next few years. It will grow to $1.15 trillion in 2030 at a compound annual growth rate (CAGR) of 24.6%. The growth in the forecast period can be attributed to increasing internet penetration, declining data costs, adoption of 5g networks, rise in smart tv and mobile device adoption, expansion of subscription-based content platforms. Major trends in the forecast period include growth of ott streaming platforms, increased demand for multi-device access, rise in personalized content services, expansion of mobile and smart tv consumption, enhanced cloud-based content delivery.

The rising number of OTT subscriptions is anticipated to drive the expansion of the over-the-top devices and services market in the coming years. Over-the-top, or OTT, technology refers to a method of delivering content via the internet. It enables programs that were traditionally broadcast through cable TV - available to paying subscribers - to be accessed online. All OTT platforms operate on a subscription-based model, accessible from any internet-enabled device, and are popular due to their convenience and wide range of content. For example, in February 2025, according to Media Post Inc., a US-based provider of in-depth analysis on streaming television and video, subscription video-on-demand (SVOD) grew by 10.4% in 2024 compared to the previous year, rising from 26.5 million to over 260 million subscribers, according to the subscription research platform Antenna. Consequently, the growing number of OTT subscriptions is fueling the development of the over-the-top devices and services market.

Major players in the over-the-top (OTT) devices and services market are increasingly embracing strategic partnerships to offer a broad spectrum of 180 live channels for free in India. This strategic partnership approach involves companies leveraging each other's strengths and resources to achieve mutual benefits and drive success. An illustrative example emerged in October 2023 when a US-based platform specializing in streaming video content, including free movies, TV shows, and documentaries, announced a collaborative venture with OTTplay, an India-based platform offering bundled OTT subscriptions. This partnership aims to deliver over 170 free-to-watch live streaming channels from DistroTV to OTTplay consumers in India. This strategic collaboration exemplifies OTTplay's commitment to enriching users' entertainment experiences by expanding access to an extensive range of content. OTTplay is confident in the appeal of DistroTV's diverse content offerings and eagerly anticipates enhancing accessibility and enjoyment for viewers through this collaboration. Moreover, this partnership underscores DistroTV's commitment to presenting diverse global perspectives to a worldwide audience, while also emphasizing OTTplay's dedication to assisting users in discovering captivating and novel content.

In February 2025, Bending Spoons S.p.a., an Italy-based mobile app developer, acquired Brightcove, Inc. for $0.233 billion. This acquisition allowed Bending Spoons to enhance its position in the video streaming technology sector by broadening its platform capabilities and expanding its global customer base in OTT and enterprise video delivery. Brightcove Inc. is a US-based provider of a cloud-based video platform that offers streaming, hosting, and monetization solutions across multiple devices.

Major companies operating in the over the top devices and services market are Amazon.com Inc., Apple Inc., Alphabet Inc., The Walt Disney Company, Tencent Holdings Limited, Discovery Inc., Netflix Inc., ViacomCBS Inc. (Paramount Global), Sling TV, Tubi Inc., Hulu LLC, Roku Inc., fuboTV Inc., Pluto TV, Peacock LLC, Sony Pictures Networks India Private Limited, HBO Max (now Max), Vimeo Inc., Disney+ Hotstar, Brightcove Inc., Haivision Inc., Rakuten Viki Inc., CuriosityStream Inc., Philo LLC, Kanopy Inc., Acorn TV, Shudder LLC, Bell Media Inc.

North America was the largest region in the over-the-top devices and services market in 2025. Asia-Pacific is expected to be the fastest-growing region in the global over-the-top devices and services market report during the forecast period. The regions covered in the over the top devices and services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the over the top devices and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The over-the-top devices and services market consists of revenues earned by entities by providing contents from different platform, such as Netflix, Disney+, Hulu, Amazon Prime Video, Peacock, CuriosityStream, and Pluto TV. The market value includes the value of related goods sold by the service provider or included within the service offering. The over-the-top devices and services market also includes sales of desktop, laptop, or mobile devices and other devices which are used in providing OTT services. The market Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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