Baby Carriers Global Market Report 2024

The baby carriers market size has grown steadily in recent years. It will grow from $0.9 billion in 2023 to $0.95 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%. The historical growth in the baby carrier industry was propelled by shifts in lifestyle preferences, increased emphasis on safety and comfort, a rise in birth rates, ongoing product innovations, and a growing trend of parental involvement.

The baby carriers market size is expected to see strong growth in the next few years. It will grow to $1.16 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The anticipated growth in the upcoming period in the baby carrier industry is expected due to the adoption of eco-friendly and sustainable materials, global population trends favoring child-rearing, expanding e-commerce platforms, increased emphasis on health and wellness, and the influence of diverse cultural preferences. Foreseen trends in this period include the incorporation of health and wellness features for babies, a surge in online retail and direct-to-consumer sales, heightened demand for customization options, adherence to stringent safety standards and certifications, and collaborations with parenting influencers.

The expansion of nuclear households is anticipated to drive the baby carrier market's growth. Nuclear households, comprising two parents and their children, are on the rise, reaching 7.3 million in June 2022, marking a 15.3% increase from June 2012. In this scenario, baby carriers play a pivotal role for working mothers and those in nuclear families, facilitating child-carrying while managing household tasks. This trend is expected to escalate the demand for baby carriers, with single mothers constituting 79.9% of one-parent households.

The rapid surge in the e-commerce sector is poised to propel the baby carrier market's expansion. E-commerce, denoting online buying and selling, enhances the accessibility and diversity of baby carriers. In November 2023, e-commerce sales witnessed a 7.6% increase in the third quarter compared to the same period in 2022, accounting for 15.6% of total retail sales. The growing prevalence of online transactions augurs well for the baby carrier market, offering parents a convenient and varied shopping experience.

Product innovation emerges as a prominent trend in the baby carrier market, with major companies striving to fortify their market position through inventive offerings. Ergo baby Inc., a notable player, exemplifies this trend by introducing the Ergobaby Aerloom carrier in January 2021. Crafted from advanced Formaknit Fabric, this carrier prioritizes durability, breathability, and adaptability. Its unique design and features, such as reduced carbon footprint, lightweight build, and adjustments accommodating infant growth, position it as a solution for parents seeking comfort and functionality in their on-the-go lifestyles.

Major players in the baby carrier market are strategically partnering to synergize their expertise and introduce innovative and distinctive baby carriers. Strategic partnerships involve companies leveraging each other's strengths for mutual benefits and success. For instance, FENDI Kids, an Italy-based brand specializing in baby products, collaborated with Ergobaby Inc. in October 2023 to unveil the Ergobaby x FENDI Kids Omni Breeze Baby Carrier. This collaboration seamlessly integrates FENDI's iconic FF logo print and Ergobaby's renowned design, offering a stylish and functional baby carrier. The Ergobaby x FENDI Kids Baby Carrier provides four adjustable carrying positions, including front facing in, front facing out, side, and back, accommodating newborns to toddlers. It features crossable shoulder straps, padded lumbar support, a privacy hood, and integrated side pockets for added convenience. Ergobaby Inc., based in the United States, is a leading manufacturer of baby carriers.

In January 2021, Thrive International Inc., a US-based company specializing in baby products, acquired LÍLLÉbaby for an undisclosed amount. This strategic acquisition positions LÍLLÉbaby within Thrive International Inc.'s portfolio alongside other notable lifestyle baby brands such as Moby Wrap and Petunia Pickle Bottom. LÍLLÉbaby, a US-based manufacturer of baby carriers and related products, will benefit from Thrive International Inc.'s expertise and resources, fostering further development and growth within the competitive baby carrier market.

Major companies operating in the baby carriers market report are Artsana Group, BabyBjörn AB, ERGO Baby Inc., Lalabu LLC, Goodbaby International Holdings Limited, Moby Wrap Inc., Baby K'tan LLC, SNUGGbaby SSM, Infantino LLC, Tomy Company Ltd., Chimpäroo, Evenflo Company Inc., Bitybean LLC, Baby Tula EU, Hot Slings LLC, Beco Baby Carrier Inc., Boba Inc., LILLEbaby, Stokke AS, Luluna Slings, Natibaby, kokadi GmbH & Co. KG, Catbird Baby, Olives and Applesauce, Rose and Rebellion, ObiMama LLC, Naked Panda Designs LLC, TwinGo LLC.

North America was the largest region in the Baby Carriers market in 2023. Asia-Pacific is expected to be the fastest-growing region in the baby carrier market report during the forecast period. The regions covered in the baby carriers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baby carriers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of baby carriers include buckled, wrap, sling, and backpack variants. Buckled carriers, structured and versatile, offer user-friendly features. These carriers span mass-market and premium segments, distributed through supermarkets, hypermarkets, specialty stores, and online retail channels.

The baby carriers market research report is one of a series of new reports that provides baby carriers market statistics, including baby carriers industry global market size, regional shares, competitors with baby carriers market share, detailed baby carriers market segments, market trends, and opportunities, and any further data you may need to thrive in the baby carriers industry. This baby carriers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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