Baby Carriers Market Report 2025

The baby carriers market size has grown steadily in recent years. It will grow from $0.93 billion in 2024 to $0.97 billion in 2025 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to changing lifestyle trends, safety, and comfort, rising birth rates, product innovation, parental involvement trends.

The baby carriers market size is expected to see strong growth in the next few years. It will grow to $1.22 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to eco-friendly and sustainable materials, global population trends, e-commerce expansion, health and wellness focus, cultural influences. Major trends in the forecast period include integration of baby health and wellness features, online retail and direct-to-consumer sales, customization options, safety standards and certifications, collaborations with parenting influencers.

The expansion of nuclear households is anticipated to drive the baby carrier market's growth. Nuclear households, comprising two parents and their children, are on the rise, reaching 7.3 million in June 2022, marking a 15.3% increase from June 2012. In this scenario, baby carriers play a pivotal role for working mothers and those in nuclear families, facilitating child-carrying while managing household tasks. This trend is expected to escalate the demand for baby carriers, with single mothers constituting 79.9% of one-parent households.

The rapid surge in the e-commerce sector is poised to propel the baby carrier market's expansion. E-commerce, denoting online buying and selling, enhances the accessibility and diversity of baby carriers. In November 2023, e-commerce sales witnessed a 7.6% increase in the third quarter compared to the same period in 2022, accounting for 15.6% of total retail sales. The growing prevalence of online transactions augurs well for the baby carrier market, offering parents a convenient and varied shopping experience.

Leading companies in the baby carrier market are innovating with modern carriers that incorporate exoframe technology to improve comfort, safety, and convenience for both parents and infants. Exoframe technology consists of an external support system that effectively redistributes weight, alleviating strain on the body. These carriers are designed with ergonomic features, adjustable settings, breathable materials, and multifunctional capabilities to cater to contemporary family needs. For example, in February 2024, NIMBEL, an Italy-based company, introduced the NIMBEL Baby Carrier 2.0, which is designed to decrease muscle activity by up to 65%, thereby reducing discomfort for parents while carrying their babies. This carrier employs a distinctive exoframe design that shifts the child's weight from the shoulders to the hips, significantly easing strain on the back and shoulders and enabling parents to carry their children for extended periods without discomfort.

Major players in the baby carrier market are strategically partnering to synergize their expertise and introduce innovative and distinctive baby carriers. Strategic partnerships involve companies leveraging each other's strengths for mutual benefits and success. For instance, FENDI Kids, an Italy-based brand specializing in baby products, collaborated with Ergobaby Inc. in October 2023 to unveil the Ergobaby x FENDI Kids Omni Breeze Baby Carrier. This collaboration seamlessly integrates FENDI's iconic FF logo print and Ergobaby's renowned design, offering a stylish and functional baby carrier. The Ergobaby x FENDI Kids Baby Carrier provides four adjustable carrying positions, including front facing in, front facing out, side, and back, accommodating newborns to toddlers. It features crossable shoulder straps, padded lumbar support, a privacy hood, and integrated side pockets for added convenience. Ergobaby Inc., based in the United States, is a leading manufacturer of baby carriers.

In April 2024, RKW Group, a Germany-based company, formed a partnership with Artsana. This collaboration aims to enhance RKW's portfolio by integrating Artsana's expertise in the baby carrier sector. Artsana SpA is also a Germany-based company known for its range of baby carriers.

Major companies operating in the baby carriers market include Artsana Group, BabyBjörn AB, ERGO Baby Inc., Lalabu LLC, Goodbaby International Holdings Limited, Moby Wrap Inc., Baby K'tan LLC, SNUGGbaby SSM, Infantino LLC, Tomy Company Ltd., Chimpäroo, Evenflo Company Inc., Bitybean LLC, Baby Tula EU, Hot Slings LLC, Beco Baby Carrier Inc., Boba Inc., LILLEbaby, Stokke AS, Luluna Slings, Natibaby, kokadi GmbH & Co. KG, Catbird Baby, Olives and Applesauce, Rose and Rebellion, ObiMama LLC, Naked Panda Designs LLC, TwinGo LLC.

North America was the largest region in the Baby Carriers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the baby carrier market report during the forecast period. The regions covered in the baby carriers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baby carriers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Baby carriers, whether in sling or backpack form, are designed for adults to carry infants either on the chest or back, providing closeness and comfort.

The primary categories of baby carriers include buckled, wrap, sling, and backpack variants. Buckled carriers, structured and versatile, offer user-friendly features. These carriers span mass-market and premium segments, distributed through supermarkets, hypermarkets, specialty stores, and online retail channels.

The baby carriers market research report is one of a series of new reports that provides baby carriers market statistics, including baby carriers industry global market size, regional shares, competitors with baby carriers market share, detailed baby carriers market segments, market trends, and opportunities, and any further data you may need to thrive in the baby carriers industry. This baby carriers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The baby carrier market consists of sales of soft structured carriers, stretchy wraps, woven wraps, ring slings, pouch slings, mei tais, or meh dais. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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