Baby Carriers Market Report 2026

The baby carriers market size has grown strongly in recent years. It will grow from $0.96 billion in 2025 to $1.02 billion in 2026 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to rising nuclear family trends, increasing urbanization, growth in dual-income households, rising awareness of baby safety, popularity of traditional baby slings.

The baby carriers market size is expected to see strong growth in the next few years. It will grow to $1.26 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to growing demand for ergonomic and multi-functional carriers, increasing adoption of sustainable materials, rise of e-commerce sales channels, innovation in lightweight designs, expansion in emerging markets. Major trends in the forecast period include ergonomic design and comfort enhancement, multi-position carrying options, lightweight and portable materials, fashionable and customizable styles, safety and compliance standards.

The fast-paced expansion of the e-commerce sector is anticipated to drive the growth of the baby carrier market over the coming years. E-commerce refers to the buying and selling of goods and services through the internet and involves online transactions between businesses, consumers, or a combination of both. The e-commerce industry enhances the availability, convenience, and variety of baby carriers offered to parents, enabling a smoother and more efficient purchasing experience. For example, in November 2023, according to the United States Census Bureau, a US-based federal statistical agency responsible for producing data on the country’s population and economy, the e-commerce estimate for the third quarter of 2023 rose by 7.6 percent (1.2%) compared to the same period in 2022, while overall retail sales grew by 2.3 percent (0.4%). E-commerce sales represented 15.6 percent of total retail revenue in the third quarter of 2023. As a result, the rapid growth of the e-commerce sector is contributing to the expansion of the baby carrier market.

Major players in the baby carrier market are strategically partnering to synergize their expertise and introduce innovative and distinctive baby carriers. Strategic partnerships involve companies leveraging each other's strengths for mutual benefits and success. For instance, FENDI Kids, an Italy-based brand specializing in baby products, collaborated with Ergobaby Inc. in October 2023 to unveil the Ergobaby x FENDI Kids Omni Breeze Baby Carrier. This collaboration seamlessly integrates FENDI's iconic FF logo print and Ergobaby's renowned design, offering a stylish and functional baby carrier. The Ergobaby x FENDI Kids Baby Carrier provides four adjustable carrying positions, including front facing in, front facing out, side, and back, accommodating newborns to toddlers. It features crossable shoulder straps, padded lumbar support, a privacy hood, and integrated side pockets for added convenience. Ergobaby Inc., based in the United States, is a leading manufacturer of baby carriers.

In April 2024, RKW Group, a Germany-based company, formed a partnership with Artsana. This collaboration aims to enhance RKW's portfolio by integrating Artsana's expertise in the baby carrier sector. Artsana SpA is also a Germany-based company known for its range of baby carriers.

Major companies operating in the baby carriers market are Artsana Group, BabyBjörn AB, ERGO Baby Inc., Lalabu LLC, Goodbaby International Holdings Limited, Moby Wrap Inc., Baby K'tan LLC, SNUGGbaby SSM, Infantino LLC, Tomy Company Ltd., Chimpäroo, Evenflo Company Inc., Bitybean LLC, Baby Tula EU, Hot Slings LLC, Beco Baby Carrier Inc., Boba Inc., LILLEbaby, Stokke AS, Luluna Slings, Natibaby, kokadi GmbH & Co. KG, Catbird Baby, Olives and Applesauce, Rose and Rebellion, ObiMama LLC, Naked Panda Designs LLC, TwinGo LLC.

North America was the largest region in the Baby Carriers market in 2025. Asia-Pacific is expected to be the fastest-growing region in the baby carrier market report during the forecast period. The regions covered in the baby carriers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the baby carriers market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The baby carrier market consists of sales of soft structured carriers, stretchy wraps, woven wraps, ring slings, pouch slings, mei tais, or meh dais. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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