Lottery Market Report 2026

The lottery market size has grown steadily in recent years. It will grow from $331.89 billion in 2025 to $346.35 billion in 2026 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to expansion of state-regulated lottery programs, growing consumer participation in games of chance, availability of retail lottery infrastructure, rising acceptance of digital entertainment, increasing government revenue initiatives.

The lottery market size is expected to see strong growth in the next few years. It will grow to $421.68 billion in 2030 at a compound annual growth rate (CAGR) of 5%. The growth in the forecast period can be attributed to increasing shift toward digital lottery ecosystems, rising demand for immersive lottery experiences, expansion of mobile-first gaming platforms, growing integration of blockchain-based transparency tools, increasing focus on responsible gaming technologies. Major trends in the forecast period include increasing adoption of online lottery platforms, rising popularity of mobile lottery applications, growing integration of digital payment systems, expansion of interactive and gamified lottery formats, enhanced focus on secure and transparent draw systems.

The increasing penetration of online lotteries is expected to drive the growth of the lottery market in the coming years. Online lottery refers to games offered via websites, mobile apps, USSD (text-based messaging similar to SMS), and other internet-enabled platforms. This growth is fueled by the widespread adoption of smartphones and high-speed internet, which make participation more convenient and accessible from anywhere. The lottery market supports this trend by providing secure, user-friendly online platforms, expanding access beyond traditional retail outlets, and attracting younger, tech-savvy participants. For example, in November 2024, according to the UK Gambling Commission, 2% of young people spent their own money on lotteries in the past 12 months, with boys (3%) more likely than girls (1%). Therefore, the rising adoption of online lotteries is boosting the growth of the lottery market.

Companies in the lottery market are developing innovative scratch games to meet evolving consumer demands and increase engagement. Innovative scratch games are modern, interactive versions of traditional scratch-off tickets, often incorporating digital elements and creative gameplay. For instance, in October 2023, a US-based gambling products provider launched Punch N’ Play in North America, featuring a folded card format with coordinate-based gameplay and perforated holes for additional winning opportunities. This scratch ticket offers a novel gaming experience where players mark coordinates, match symbols on a grid, and unfold the ticket for more chances to win through scratching and punching out holes for extra prizes.

In March 2023, Allwyn, a UK-based lottery service provider, acquired Camelot Lottery Solutions for an undisclosed amount. This acquisition is expected to strengthen Allwyn’s business operations in Illinois. As a result, Allwyn became the sole shareholder of the companies comprising Camelot Lottery Solutions, which offers a range of purpose-built solutions to support lotteries.

Major companies operating in the lottery market are UK National Lottery, New York Lottery, California State Lottery, The Texas Lottery, Singapore Pools Limited, Michigan Lottery, Virginia Lottery, International Game Technology, INTRALOT, New Jersey Lottery, Française des Jeux, Scientific Games Corporation, Light & Wonder Inc., The Florida Lottery, Loto-Québec, Ontario Lottery and Gaming Corporation, Tennessee Education Lottery Corporation, Pennsylvania Lottery, Lotterywest, Oregon Lottery, Colorado Lottery, Sisal S.p.A., Minnesota State Lottery, Atlantic Lottery Corporation, Pollard Banknote Limited, Camelot UK Lotteries Ltd., Georgia Lottery Corporation, Jackpocket Inc., New Zealand Lotteries Commission, Jumbo Interactive Limited, China LotSynergy Holdings Limited, Arizona State Lottery.

North America was the largest region in the lottery market in 2025. The regions covered in the lottery market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lottery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lottery market includes revenues earned by entities by providing services such as gaming systems, retail point-of-sale technology, digital and sports betting solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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