The fast food and quick service restaurant market size is expected to see strong growth in the next few years. It will grow to $451.24 billion in 2030 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to growth in food delivery platforms, digital payment adoption, expansion in emerging markets, demand for quick meals, automation in kitchens. Major trends in the forecast period include growth of online and mobile ordering, expansion of delivery and drive through services, standardization of menu and operations, rising demand for affordable convenience food, focus on speed and operational efficiency.
The rising demand for travel and tourism is expected to drive the growth of the fast-food and quick-service restaurant market in the coming years. Travel and tourism reflect the expansion of the tourism industry and the increasing number of people traveling for leisure, business, and other purposes. For example, in May 2023, according to a report published by the United Nations World Tourism Organization, a Spain-based specialized agency, international tourist arrivals rebounded strongly in the first quarter of 2023, reaching 80% of pre-pandemic levels with approximately 235 million travelers, representing more than a twofold increase compared with the same period in 2022. The tourism sector demonstrated strong resilience, as revised data for 2022 showed that more than 960 million international tourists traveled abroad, achieving a recovery of around two-thirds (66%) of pre-pandemic levels. Therefore, the increasing demand for travel and tourism is fueling the growth of the fast-food and quick-service restaurant market.
Major companies operating in the fast-food and quick-service restaurant market are concentrating on the development of innovative solutions, such as integrated restaurant management platforms, to address growing needs for operational efficiency, improved customer experience, and faster order processing. Integrated restaurant management platforms are digital systems that centralize essential restaurant functions, including point-of-sale operations, inventory control, kitchen workflows, and customer analytics, within a single interface, delivering real-time visibility and enhanced efficiency compared with traditional standalone systems. For instance, in June 2025, PAR Technology, a US-based restaurant technology company, launched an integrated restaurant platform designed to modernize quick-service restaurant operations in the post-2022 environment. The cloud-based platform supports multi-location management, customizable dashboards for monitoring sales and inventory, automated workflows to minimize manual errors, and analytics-driven insights to optimize staffing and menu performance. By unifying front-of-house and back-of-house operations, the platform enables faster service, improved order accuracy, and higher customer satisfaction, while also supporting mobile and online ordering for seamless omnichannel engagement across dine-in and delivery services.
In May 2024, Restaurant Brands International Inc., a Canada-based fast-food company, acquired Carrols Restaurant Group Inc. in a $1 billion transaction. Through this acquisition, Restaurant Brands International integrated the largest Burger King franchisee in the United States into its portfolio, supporting the company’s Reclaim the Flame initiative. The company also announced plans to invest an additional $500 million to accelerate the rebranding of more than 600 Carrols restaurants, with the goal of refranchising most of the acquired locations to new or existing smaller franchise operators over the next seven years. Carrols Restaurant Group is a US-based fast-food and quick-service restaurant operator.
Major companies operating in the fast food and quick service restaurant market are McDonalds Corporation, Burger King Corporation, Carrols Restaurant Group Inc., Chipotle Mexican Grill Inc., Del Taco Restaurants Inc., Jack In The Box Inc., Kotipizza Oyj, Restaurant Brands International Inc., Subway IP LLC, The Wendys Company, Yum Brands Inc., Starbucks Corporation, Dominos Pizza Inc., Coffee Day Global Limited, Dunkin Brands Group Inc., Hunt Brothers Pizza, Jollibee Foods Corporation, Little Caesar Enterprises Inc., Papa Johns International Inc., Arbys Restaurant Group Inc., Bojangles OpCo LLC, Boston Market Corporation, Cafe De Coral Holdings Limited, Captain Ds LLC, CKE Restaurants Holdings Inc., Checkers Drive In Restaurants Inc., Churchs Texas Chicken, Culver Franchising System LLC, International Dairy Queen Inc., El Pollo Loco Holdings Inc., Five Guys Enterprises LLC, Greggs plc, Hardees Food Systems Inc., Jersey Mikes Franchise Systems Inc.
North America was the largest region in the fast food and quick service restaurant market in 2025. Asia-Pacific is expected to be the fastest-growing region in the fast food and quick service restaurant market report during the forecast period. The regions covered in the fast food and quick service restaurant market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fast food and quick service restaurant market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The fast food and quick service restaurant market include revenues earned by providing services related to sit-down restaurants, buffet-style eateries, takeaways, and fast-food dining. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Fast Food and Quick Service Restaurant Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses fast food and quick service restaurant market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for fast food and quick service restaurant? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The fast food and quick service restaurant market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Ownership Type: Chain; Independent2) By Product Type: Burger and Sandwiches; Pizzas and Pastas; Drinks and Desserts; Chicken and Seafood; Other Product Types
3) By Service: Eat-in; Takeaway; Drive-Through; Home Delivery
4) By Cuisine: American; Chinese; Italian; Mexican; Japanese; Turkish and Lebanese; Other Cuisines
Subsegments:
1) By Chain: National Chains; Regional Chains; International Chains2) By Independent: Local Independents; Specialty Independents; Food Trucks or Pop-Ups
Companies Mentioned: McDonalds Corporation; Burger King Corporation; Carrols Restaurant Group Inc.; Chipotle Mexican Grill Inc.; Del Taco Restaurants Inc.; Jack in the Box Inc.; Kotipizza Oyj; Restaurant Brands International Inc.; Subway IP LLC; the Wendys Company; Yum Brands Inc.; Starbucks Corporation; Dominos Pizza Inc.; Coffee Day Global Limited; Dunkin Brands Group Inc.; Hunt Brothers Pizza; Jollibee Foods Corporation; Little Caesar Enterprises Inc.; Papa Johns International Inc.; Arbys Restaurant Group Inc.; Bojangles OpCo LLC; Boston Market Corporation; Cafe De Coral Holdings Limited; Captain Ds LLC; CKE Restaurants Holdings Inc.; Checkers Drive in Restaurants Inc.; Churchs Texas Chicken; Culver Franchising System LLC; International Dairy Queen Inc.; El Pollo Loco Holdings Inc.; Five Guys Enterprises LLC; Greggs plc; Hardees Food Systems Inc.; Jersey Mikes Franchise Systems Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Fast Food and Quick Service Restaurant market report include:- McDonalds Corporation
- Burger King Corporation
- Carrols Restaurant Group Inc.
- Chipotle Mexican Grill Inc.
- Del Taco Restaurants Inc.
- Jack In The Box Inc.
- Kotipizza Oyj
- Restaurant Brands International Inc.
- Subway IP LLC
- The Wendys Company
- Yum Brands Inc.
- Starbucks Corporation
- Dominos Pizza Inc.
- Coffee Day Global Limited
- Dunkin Brands Group Inc.
- Hunt Brothers Pizza
- Jollibee Foods Corporation
- Little Caesar Enterprises Inc.
- Papa Johns International Inc.
- Arbys Restaurant Group Inc.
- Bojangles OpCo LLC
- Boston Market Corporation
- Cafe De Coral Holdings Limited
- Captain Ds LLC
- CKE Restaurants Holdings Inc.
- Checkers Drive In Restaurants Inc.
- Churchs Texas Chicken
- Culver Franchising System LLC
- International Dairy Queen Inc.
- El Pollo Loco Holdings Inc.
- Five Guys Enterprises LLC
- Greggs plc
- Hardees Food Systems Inc.
- Jersey Mikes Franchise Systems Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 347.07 Billion |
| Forecasted Market Value ( USD | $ 451.24 Billion |
| Compound Annual Growth Rate | 6.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 35 |


