Automotive Display System Global Market Report 2024

The automotive display system market size has grown rapidly in recent years. It will grow from $21 billion in 2023 to $24.22 billion in 2024 at a compound annual growth rate (CAGR) of 15.3%. During the historical period, growth in the automotive display system market can be attributed to several factors, including the increasing consumer demand for infotainment, safety, and driver assistance features, compliance with regulatory standards and guidelines, advancements in in-car connectivity, consumer preferences favoring premium features, as well as market competition and the pursuit of product differentiation among manufacturers.

The automotive display system market size is expected to see rapid growth in the next few years. It will grow to $41.58 billion in 2028 at a compound annual growth rate (CAGR) of 14.5%. Anticipated growth in the forecast period is expected to stem from various factors, including the increasing prevalence of electric and autonomous vehicles, the integration of augmented reality (AR), a heightened emphasis on enhancing user experience (UX), sustained demands for connectivity features, and the integration of automotive systems with smart city infrastructure. Major trends projected in this period encompass advancements in lightweight and flexible display technologies, continued advancements in automotive technology, the emergence of augmented reality (AR) head-up displays (HUDs), a growing adoption of digital cockpits, the rise of curved and flexible displays, and an increased utilization of transparent displays within automotive systems.

The anticipated growth in vehicle production is set to drive the automotive display system market. Vehicle production encompasses the manufacturing process of creating large quantities of identical car models. Automotive display systems, designed to present crucial information related to the automobile, are in increasing demand for enhancing vehicle safety. In September 2023, a report by MarkLines Co. Ltd., a Japan-based advertising agency, highlighted a 12.7% surge in passenger car sales during August in the U.S., totaling 280,223 units. The robust performance translated to a market share of 20.9%, with total new car sales in the U.S. reaching 1.341.169 units in August - a 2.0% increase from July 2023 and a notable 16.2% rise from August 2022. The growth in vehicle production serves as a driving force behind the expansion of the automotive display system market.

The increasing prevalence of autonomous vehicles is expected to further accelerate the growth of the automotive display system market. Autonomous vehicles operate without human input or intervention, and the rising demand for such vehicles is propelling innovations and the adoption of advanced display systems. These display systems are pivotal in shaping the user experience, safety features, and overall functionality of vehicles operating in autonomous mode. According to a December 2022 report by the Insurance Institute for Highway Safety, there is a projected deployment of 3.5 million autonomous vehicles on American roads by 2025, with an expected increase to 4.5 million by 2030. This surge in autonomous vehicles contributes to the growth of the automotive display system market.

Technological advancements represent a significant trend in the automotive display system market, with major companies prioritizing innovations to sustain their market positions. In June 2021, Visteon Corporation, a U.S.-based automotive electronics company, introduced microZone - an innovative OLED alternative. MicroZone is the first display technology in the automotive sector that delivers superior optical performance without compromising on dependability or longevity. Developed as an alternative to organic light-emitting diodes (OLEDs), MicroZone technology addresses the demand for a premium display experience that meets stringent automotive specifications. Notably, it achieves remarkable optical performance using existing LCD technology, ensuring durability and meeting high automotive qualification standards. This technological advancement highlights the commitment of major players to pushing the boundaries in the automotive display system market.

Major companies in the automotive display system market are focusing on developing innovative products, including augmented reality (AR) head-up displays (HUD), to reach broader customer bases, boost sales, and increase revenue. AR HUD technology combines augmented reality elements with traditional Head-Up Displays to deliver real-time and contextually relevant information, particularly in the automotive context. For instance, in January 2023, HARMAN, a U.S.-based vehicle technology company, introduced HARMAN Ready Vision. This product comprises head-up display (HUD) hardware and AR software designed to enhance driver awareness and safety through augmented reality. The AR software in Ready Vision utilizes car sensors to provide drivers with timely, accurate, and non-intrusive immersive audio and visual alerts containing essential information. Bridging the gap between the real and virtual worlds, Ready Vision offers clear turn-by-turn directions on the windshield to improve driver cognition. It incorporates computer vision and machine learning for 3D object detection, providing drivers with highly accurate non-intrusive alerts for collision warnings, blind spots, lane departure, lane change assistance, and low-speed zone notifications.

In July 2022, Instrument Systems, a Germany-based producer of entertainment electronics, acquired Kimsoptec for an undisclosed amount. This strategic acquisition aimed to expand Instrument Systems' business by offering measuring solutions for the Asian information and communications technology (ICT) and automotive markets, particularly in the fields of display, infrared (IR) radiation sources, and augmented reality or virtual reality (AR/VR). Kimsoptec, based in South Korea, specializes in providing display test systems and engineering capabilities for automotive interior and exterior lighting.

Major companies operating in the automotive display system market report are Continental AG, Visteon Corporation, Panasonic Holdings Corporation, DENSO Corporation, Nippon Seiki Co. Ltd., Robert Bosch GmbH, Magneti Marelli S.p.A., Yazaki Corporation, Delphi Technologies, Alpine Electronics Inc., LG Display Co. Ltd., AUO Corporation, Barco NV, Pioneer Corporation, Garmin Ltd., Japan Display Inc., Elektrobit Automotive GmbH, SmartKem Ltd., 3M Company, Alps Alpine Co., Aptiv Inc., AVX Corporation, BOE Technology Group Co. Ltd., Chunghwa Picture Tubes Ltd., HannStar Display Corporation, Hyundai Mobis, Innolux Corporation, Japan Aviation Electronics Industry Ltd., KEMET Corporation, Kyocera Corporation, Magna International Inc., Murata Manufacturing Co. Ltd., NEC Corporation, Nichicon Corporation.

North America was the largest region in the automotive market in 2023. The regions covered in the automotive display system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive display system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Primary types of automotive display system products include center stack displays, camera information displays, reconfigurable instrument clusters, driver information displays, rear seat entertainment, and head-up displays. These systems predominantly utilize LCD and OLED technologies. Center stack displays are positioned at the center of the vehicle's interior control surfaces. These displays come in various screen sizes, including 5 inches, >5-10 inches, and >10 inches, catering to diverse vehicle categories such as mid-sized cars, luxury vehicles, SUVs (Sports Utility Vehicles), crossovers, light commercial vehicles, and others.

The automotive display system market research report is one of a series of new reports that provides automotive display system market statistics, including automotive display system industry global market size, regional shares, competitors with a automotive display system market share, detailed automotive display system market segments, market trends and opportunities, and any further data you may need to thrive in the automotive display system industry. This automotive display system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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