The FOCUS Latinx Volume 1: Subscriptions 2023 study explores the challenges and opportunities of the pay and free TV environment among Hispanic/Latinx consumers, including MVPDs, vMVPDs, SVODs, AVOD, FAST, and OTA. This study tracks the evolving market for adoption of services and technologies, examines what services Latinx TV content viewing households are using and paying for, how Latinx viewers are bundling traditional and new services, drivers for subscriptions and churn, satisfaction with video services, and more. It looks at Spanish and English viewing behaviors and the demand for Spanish language, international content, and content targeted to U.S. Latinx/Hispanic viewers. The survey was conducted in January-February 2023 among 643 Latinx TV content viewers 18+ (watch 1+ hours of TV/day). Data have been weighted to ensure results are representative of the overall TV universe. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions.
Table of Contents
1. THE TV SERVICE LANDSCAPE1.1 Services Subscribe To/Use
1.2 How MVPD and OTT Streaming Subscriptions Mix
1.3 SVOD Services: Access and Subscription
1.4 Incidence of Getting at Least One Service via Another Service
1.5 vMVPD Access: Access and Subscription
1.6 OTT Monthly Spending
1.7 Perceptions Around Paying for Streaming Services
1.8 Share of Not Paying Full Subscription Price
1.9 Free Streaming Services Usage
1.10 Perceptions About TV Services
2. TV SET FEATURES
2.1 Ratings of TV Search Functions
2.2 Using Apps on Smart TV for Specific Purposes
2.3 Appeal of New Commerce Features on TV Set
3. THE COMPETITIVE TV ECOSYSTEM
3.1 Subscription To Traditional and Virtual MVPD Services
3.2 Subscription to Premium/Specialized TV Services
3.3 Satisfaction with MVPD and vMVPD Service, Perception of MVPD Industry Overall NPS
3.4 MVPD Monthly Spending
3.5 Intentions for MVPD Service in Next 6-12 Months
3.6 Cord-Returner Perceptions
3.7 Cord-Cutter Perceptions
3.7 Intentions for SVODs in Next 6-12 Months
3.8 Frequency of Short-Term Subscribing Behaviors
3.9 Importance of Features When Considering to Subscribe to a Streaming Service
4. CONTENT
4.1 Importance of TV Content and Features to Household
4.2 Regular Viewership of Specific Genres
5. BUNDLING VIDEO, DATA AND VOICE SERVICES
5.1 Bundle vs. Non-Bundle Distribution, Home Internet Subscription
5.2 Home Internet Services: Satisfaction and Loyalty
5.3 Security/Monitoring and Cell Phone Providers
