The State of Media, Entertainment & Tech: Subscriptions 2023 study explores the challenges and opportunities of the pay and free TV environment, including MVPDs, vMVPDs, SVODs, AVOD, FAST, and OTA. This study tracks the evolving market for adoption of services and technologies, examines what services TV content viewing households are using and paying for, how viewers are bundling traditional and new services, drivers for subscriptions and churn, satisfaction with video services, and more. The survey was conducted in January-February 2023 among 2,200 TV content viewers 18+ (watch 1+ hours of TV/day). Data have been weighted to ensure results are representative of the overall TV universe. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions.
Table of Contents
1. ASIAN VIEWING BEHAVIORS1.1 Incidence of streaming
1.2 Share of viewing that is traditional vs. streamed - tracking and by key segments
1.3 How Asian viewers segment based on viewing and subscriptions
2. DEVICES & SERVICES USED FOR TV CONTENT VIEWING
2.1 Incidence of streaming to specific devices
2.2 Devices used to stream to the TV set
2.3 OTT services used - overall types, by specific service, and average number used
2.4 Piracy - Services used and content watched
2.5 Share of streaming by specific services
2.6 Top-of-mind streaming services for specific attributes
2.7 Features that would improve streaming experience
2.8 Attitudes toward OTT advertising
3. CONTENT
3.1 What content viewers are watching weekly - Total and by key segments
3.2 Sports fandom
3.3 News: What percent of TV content viewers consume news; the role of TV for news consumption; and weekly viewership of specific types of news programs
3.4 Non-TV content viewership
4. ASIAN LANGUAGE CONTENT AND PREFERENCES
4.1 Asian-language viewership
4.2 Dubbed vs. subtitled content preferences
4.3 Sources of Asian-language content
4.4 Attitudes towards diversity
5. TV CONTENT DISCOVERY AND GO-TO SOURCES
5.1 Show discovery methods
5.2 Frequency of use
6. PERCEPTIONS ON REPRESENTATION
6.1 Attitudes toward diversity in media
