The State of Viewing & Streaming 2022 study explores how viewers are navigating the increasingly complex viewing ecosystem that includes traditional MVPDs, vMVPDs, SVODs, AVOD, FAST, and OTA content. We explore the services they’re using and their share of viewing per platform, the devices they’re watching on and how they divide their time between screens, their sources of show discovery, the kind of content they’re consuming on different platforms (including deep dives on specific genre categories including sports, news, and international content), which services they feel do the best job at delivering the content they seek, and how they feel the streaming experience could be improved.
The study also addresses consumption of short-form content, its impact on long-form viewing, and the kinds of content audiences seek on the various social media platforms they use. This study is essential reading for anyone in the business of creating, distributing, marketing, and promoting content to audiences today. The survey was conducted in April 2022 among 2,200 TV content viewers 18+. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions.
The study also addresses consumption of short-form content, its impact on long-form viewing, and the kinds of content audiences seek on the various social media platforms they use. This study is essential reading for anyone in the business of creating, distributing, marketing, and promoting content to audiences today. The survey was conducted in April 2022 among 2,200 TV content viewers 18+. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions.
Table of Contents
1. VIEWING1.1 Incidence of streaming
1.2 Share of viewing that is traditional vs. streamed - tracking and by key segments
1.3 How viewers segment based on viewing and subscriptions
1.4 Profiles of segments
2. DEVICES & SERVICES
2.1 Incidence of streaming to specific devices
2.2 Devices used to stream to the TV set
2.3 OTT services used - overall types, by specific service, and average number used
2.4 Piracy - Services used and content watched
2.5 Attitudes towards OTT advertising
2.6 Share of streaming by specific services
2.7 Go-to service for watching TV content (on a TV set)
3. CONTENT
3.1 What content viewers are watching weekly - Total and by key segments
3.2 Show Discovery Methods
3.3 Interest in Co-Viewing Experiences
3.4 Preferred Genres
3.5 News: What percent of TV content viewers consume news; the role of TV for news consumption; and weekly viewership of specific types of news programs
4. NON-TV VIDEO CONTENT (“SHORT FORM”)
4.1 Incidence of watching non-TV video content
4.2 Frequency of watching non-TV video content from specific outlets
4.3 Types of non-TV video content watched
5. VOICE CONTROL
5.1 Devices used for voice control
5.2 Frequency of use
