The global vitamin and dietary supplements sector was valued at $124.7 billion in 2022 and is expected to yield a CAGR of 4.3% during 2022-27, to reach $153.7 billion in 2027. The global vitamin and dietary supplements sector was fragmented in 2022, with the top five companies accounting for a value share of 12.6%, led by Amway with a value share of 3.1%. The overall share of private-label products in the global vitamin and dietary supplements sector stood at 3.6% in 2022, down from 3.8% in 2017.
This report brings together multiple data sources to provide a comprehensive overview of the global vitamin and dietary supplement sector. It includes an analysis on the following:
Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East & Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, latest developments, and future challenges for each region. This data includes off-trade data only.
High-potential countries: Provides risk-reward analysis of the top four high-potential countries in each region based on market assessment, economic development, governance indicators, socio-demographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2022-27, key challenges, consumer demographics, and key trends. Market size, company and brand analysis, and distribution analysis includes off-trade data.
Competitive landscape: Provides an overview of leading brands at a global and regional level, as well as analyzing the product profile, country-level presence, market share, and growth of private labels in each region.
Key distribution channels: Provides analysis of the leading distribution channels in the global vitamin and dietary supplements sector in 2022. It covers cash & carries & warehouse clubs, convenience stores, e-retailers, other specialist retailers, parapharmacies/drugstores, chemists/pharmacies, direct sellers, food & drinks specialists, hypermarkets & supermarkets, and others.
Select industry metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates
This report brings together multiple data sources to provide a comprehensive overview of the global vitamin and dietary supplement sector. It includes an analysis on the following:
Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East & Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, latest developments, and future challenges for each region. This data includes off-trade data only.
High-potential countries: Provides risk-reward analysis of the top four high-potential countries in each region based on market assessment, economic development, governance indicators, socio-demographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2022-27, key challenges, consumer demographics, and key trends. Market size, company and brand analysis, and distribution analysis includes off-trade data.
Competitive landscape: Provides an overview of leading brands at a global and regional level, as well as analyzing the product profile, country-level presence, market share, and growth of private labels in each region.
Key distribution channels: Provides analysis of the leading distribution channels in the global vitamin and dietary supplements sector in 2022. It covers cash & carries & warehouse clubs, convenience stores, e-retailers, other specialist retailers, parapharmacies/drugstores, chemists/pharmacies, direct sellers, food & drinks specialists, hypermarkets & supermarkets, and others.
Select industry metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.
Key Highlights
Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the industry in the regionThe report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates
Scope
- The report Provides an overview of the current vitamin and dietary supplements sector scenario regarding the future outlook in terms of sector overview, high-potential countries, country and regional analysis, competitive landscape, distribution, and industry metrics
- The analysis also covers regional overview across five regions - Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Part 1: Sector Overview
- Current Scenario and Future Outlook
- Global Vitamin and Dietary Supplements Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Regional Vitamin and Dietary Supplements Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Key Challenges in the Global Vitamin and dietary supplements Sector
- Part 2: Shift in Overall Vitamin and Dietary Supplements Consumption Patterns
- Consumption Levels Change in the Vitamin and Dietary Supplements sector, 2017-27
- Reasons for Shift in Consumption Patterns
- Part 3: Identifying High-Potential Countries
- Analysis of 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,
- Sociodemographic factors, Governance Indicators, and Technological Infrastructure)
- Part 4: Country Deep-Dive Analysis
- High-Potential Country Analysis
- Future Outlook
- Part 5: Competitive Landscape
- Leading Companies by Value - Global
- Leading Companies and Brands Share Analysis - Global
- Leading Companies and Brands Share Analysis by Region
- Part 6: Competitive Landscape - Market Analysis
- Part 7: Market Share of Private Label
- Private Label Share Analysis by Region
- Private Label Share Analysis by Category
- Part 8: Key Distribution Channels
- Share of Key Distribution Channels - Global and Regional Level
- Part 9: Select Industry Metrics
- Global Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Publisher
- Key categories by value and volume, 2017-27 - Global
- Key categories by value and volume, 2017-27 - Asia-Pacific
- Key categories by value and volume, 2017-27 - Middle East and Africa
- Key categories by value and volume, 2017-27 - Americas
- Key categories by value and volume, 2017-27 - Western Europe
- Key categories by value and volume, 2017-27 - Eastern Europe
- Japan: Category share
- Indonesia: Category share
- Brazil: Category share
- US: Category share
- Poland: Category share
- Hungary: Category share
- Netherlands: Category share
- UK: Category share
- Saudi Arabia: Category share
- UAE: Category share
- Leading companies in the global vitamin and dietary supplements sector (% share), 2022
- Total job postings in consumer health industry by company, 2022
- Job postings in consumer health industry by theme, 2022
- Deals in consumer health industry by geography, 2022
- Change in consumption levels in the overall vitamin and dietary supplements sector, 2017-27
- Change in consumption levels in the overall vitamin and dietary supplements sector - Asia-Pacific, 2017-27
- Change in consumption levels in the overall vitamin and dietary supplements sector - Middle East and Africa, 2017-27
- Change in consumption levels in the overall vitamin and dietary supplements sector - The Americas, 2017-27
- Change in consumption levels in the overall vitamin and dietary supplements sector - Western Europe, 2017-27
- Change in consumption levels in the overall vitamin and dietary supplements sector - Eastern Europe, 2017-27
- Identifying high-potential countries, risk-reward analysis - Asia-Pacific
- Identifying high-potential countries, risk-reward analysis - Middle East and Africa
- Identifying high-potential countries, risk-reward analysis - The Americas
- Identifying high-potential countries, risk-reward analysis - Western Europe
- Identifying high-potential countries, risk-reward analysis - Eastern Europe
- Company and brand share analysis - Global
- Company and brand share analysis - Asia-Pacific
- Company and brand share analysis - Middle East and Africa
- Company and brand share analysis - The Americas
- Company and brand share analysis - Western Europe
- Company and brand share analysis - Eastern Europe
- Key brands - Dietary Supplements, 2022
- Key brands - Vitamins and Minerals, 2022
- Private label value and share by region, 2017-2022
- Private label value sales ($ million) and share (%) by category, 2022
- Leading distribution channels by region (% share by value), 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amway
- GSK
- The Bountiful Company
- Bayer
- Herbalife International
- BYHEALTH
- Suntory Holdings
- Yang Sheng Tang
- Mabarot Products
- Vitabiotics
