Drinkable Yogurt Market Outlook, 2028

The consumption of foods that help develop immunity and complement health is increasing. Consumers are striving to avoid diseases and boost nutritional intake through healthy sources, which has led to an increase in yoghurt consumption. Furthermore, there has been an increase in the production of organic drinking yoghurts in order to provide consumers with purer and healthier products. The health benefits of drinkable yoghurt are fueling the market for drinkable yoghurt. Yoghurt drinks are said to be an excellent nutritional beverage for losing weight and increasing protein requirements for workouts and exercises since they provide a variety of nutrients and proteins that the body demands without a lot of fat. They include plenty of calcium, vitamins, and trace minerals, including magnesium, potassium, and phosphorus. Another key element of yoghurt drinks is their protein content, which is around 12 grams per 200 grams. Furthermore, probiotics, which are commonly included in yoghurt drinks, may aid digestive health by easing symptoms of common gastrointestinal illnesses such as bloating, diarrhoea, and constipation. Probiotics, vitamins, and minerals are examples of nutrients that aid in illness prevention, immune system strengthening, and bone health by lowering the risk of osteoporosis. Yoghurt drinks also assist in managing blood pressure and improving HDL cholesterol, both of which are heart-healthy. Drinkable yogurts are convenient for on-the-go consumption, making them popular among busy individuals and those seeking a quick and nutritious snack. The packaging of drinkable yogurts, such as single-serve bottles and pouches, makes them easy to carry and consume without the need for utensils or refrigeration, making them a popular choice for consumers with active lifestyles. The availability of a wide range of flavors in drinkable yogurts has attracted consumers seeking variety and new taste experiences. Manufacturers are continuously introducing innovative flavors, blends, and combinations to cater to changing consumer preferences and keep the market competitive.

According to the research report, Global Drinkable Yoghurt Market Outlook, 2028 the market is projected to reach USD more than 74 Billion by 2028 with a significant CAGR of 6 % from USD 52 Billion in 2022. The growing demand for healthy food products as a result of greater health consciousness among the general public is producing a favourable outlook for the market. Drinkable yoghurt is high in protein, important nutrients, and vitamins, which enhance overall well-being, boost the immune system, control blood pressure, and lower the risk of diabetes and cancer. Furthermore, increased demand for probiotic foods and supplements to improve digestive health, boost metabolism, reduce symptoms of irritable bowel syndrome, and prevent antibiotic side effects is driving expansion. Furthermore, the emergence of drinkable yoghurt enhanced with omega 3, collagen, plant sterols, and soy isoflavones is fueling market expansion. Furthermore, the rising popularity of lactose- and sugar-free products, which provide additional health benefits by avoiding obesity, weight gain, and cardiovascular diseases (CVDs), is boosting market expansion. Aside from that, the emergence of sustainable and creative packaging options that improve product shelf-life and give grab-and-go convenience is aiding market expansion. Other factors expected to drive market growth include easy product availability across e-commerce platforms, increasing product adoption as a snack or meal replacement, rising consumer expenditure capacities, a growing inclination towards weight loss and a healthier lifestyle, and the introduction of regional and artisanal flavours. Manufacturers are adopting advanced processing techniques to enhance the quality, taste, and nutritional value of drinkable yogurts. Techniques such as ultra-high temperature (UHT) processing, high-pressure processing (HPP), and aseptic packaging help in extending the shelf life of the product without compromising its nutritional content. Furthermore, Probiotics are live bacteria that provide health benefits, but they are sensitive to heat, moisture, and acidity. To ensure the viability of probiotics in drinkable yogurts, manufacturers are using advanced techniques for probiotic stabilization. These techniques include microencapsulation, freeze-drying, and protective cultures, which help to protect the probiotics during processing and storage.

Based on category, the market of includes, Dairy - Based Yogurt and Non - Dairy Based / Vegan Yogurt. The dairy based yoghurt holds the significant market share in the market. Dairy-based yogurts have a long-standing tradition and history of consumption in many cultures around the world. People are familiar with the taste and texture of dairy-based yogurts, which gives them a comfort factor and a sense of trust in the product. Dairy-based yogurts have a creamy texture and a pleasant taste, which many consumers find appealing. The natural richness and creaminess of dairy-based yogurts contribute to their popularity and consumer preference. Dairy-based yogurts are widely available in different flavors, formulations, and brands in the market. This extensive availability and variety give consumers numerous options to choose from, catering to different taste preferences and dietary needs. The Non - Dairy Based / Vegan Yogurt is expected to register highest CAGR of the market during the anticipated time period. The rising popularity of plant-based diets, growing awareness of environmental concerns, and ethical considerations related to animal welfare have led to an increased demand for non-dairy alternatives. Vegan yogurts, which are typically made from plant-based ingredients like almond, soy, coconut, or oat milk, cater to this growing consumer segment. Furthermore, Lactose intolerance, a condition where individuals have difficulty digesting lactose, and dairy allergies are prevalent among consumers globally. Non-dairy yogurts provide a suitable alternative for these individuals who cannot consume dairy-based products. The availability of non-dairy options allows individuals with lactose intolerance or dairy allergies to enjoy the benefits of yogurt without the adverse effects.

Based on type, the market include flavoured and plain. The flavoured type is registering the highest market share of drinkable market in 2022. Flavoured drinkable yogurts offer a wide variety of taste options, catering to different consumer preferences. The availability of flavors such as strawberry, blueberry, mango, vanilla, and many more enhances the sensory experience, making them more enjoyable and appealing to a larger consumer base. Flavoured drinkable yogurts provide consumers with a diverse range of options, allowing them to choose flavors that suit their personal preferences. This variety enables consumers to explore different tastes and switch between flavors based on their mood and cravings, enhancing their overall yogurt consumption experience. Flavoured drinkable yogurts often have a sweet and fruity taste profile that appeals to children and younger consumers. The vibrant and enticing flavors make them more appealing to these consumer segments, driving their popularity and consumption.

Asia-Pacific is the largest Drinking Yogurt Market in 2022 and is expected to be the largest market in the future as well followed by Europe. Yoghurt drinks are particularly prevalent in the Asia-Pacific region because the majority of those nations have developed their own versions and variations of them. Yoghurt drinks are also known as curd drinks in several parts of the world due to their many health benefits. The expanding middle-class population in Asia-Pacific has led to increased purchasing power and disposable incomes. This demographic shift has resulted in higher consumption of value-added food and beverages, including drinkable yogurts. The affordability and accessibility of drinkable yogurts have contributed to their market growth in the region. Large-scale producers of yoghurt beverages are found in several European countries. Greek yoghurt drinks are among the most popular yoghurt drink varieties globally, and Greece, in particular, is a major manufacturer of yoghurt drinks in the Mediterranean region. With increasing urbanization, rising disposable incomes, and changing lifestyles, dietary preferences in the region are evolving. Consumers are increasingly seeking convenient and healthy options, and drinkable yogurts fit into this trend. The popularity of drinkable yogurts as a nutritious and on-the-go snack aligns well with the changing dietary preferences in the region.

The packaging type of the market includes Cup, Bottles, Tetra Pack and Pouches. The tetra packaging is expected to exhibit the highest CAGR of the market. Tetra Pak's packaging solutions are designed to provide convenience to both manufacturers and consumers. The packaging offers easy-to-use resealable caps and ergonomic shapes that enhance the consumer experience. The lightweight and portable nature of Tetra Pak’s packaging makes it suitable for on-the-go consumption, aligning with the evolving consumer preferences for convenience. In addition Tetra Pak's packaging solutions are known for their ability to protect the product and extend its shelf life. The aseptic packaging technology used by Tetra Pak ensures that drinkable yogurts remain fresh and safe without the need for refrigeration or preservatives. This aspect is highly valued by consumers, as it allows for longer product shelf life and reduces food waste.

The distribution channel includes Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, and Online Stores. The most common places to buy drinking yoghurt are supermarkets and hypermarkets. Supermarkets and hypermarkets are popular around the world because of factors including expanding urbanisation, an increase in the working population worldwide, and inexpensive prices. Customers generally rely on convenience stores for their routine shopping because they are typically open 24/7. Convenience stores are positioned where they are useful to patrons who reside in outlying areas or suburbs. Yoghurt beverages are sold exclusively by specialised dairy farms and dairy stores. These firms provide sipping yoghurt drinks from a variety of brands in addition to their own at different price points in order to serve a broad range of customers. Online marketplaces are slowly becoming more and more popular for selling yoghurt drinks. Numerous online and e-commerce vendors sell a variety of yoghurt drink brands in plain, flavoured, dairy, and dairy-free varieties for a variety of prices.

Companies mentioned in the report:

Nestle S.A., Danone S.A., Arla Foods amba, Royal FrieslandCampina N.V., General Mills, Inc., Meiji Holdings Company, Ltd., Lactalis Group, Emmi AG, Fonterra Co-operative Group Limited, Fage International S.A., Dairy Farmers of America, Juhayna Food Industries, Chobani LLC, Müller Milk & Ingredients, Valio Ltd, Saputo Inc. Yakult Honsha Co. Ltd., The Hain Celestial Group, Inc., Amul (Gujarat Cooperative Milk Marketing Federation Ltd), Almarai Company.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Drinkable Yoghurt market with its value and forecast along with its segments
• Region-wise Drinkable Yoghurt market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle East & Africa (UAE, Saudi Arabia, South Africa)

By Category:

• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Type:

• Flavoured
• Plain

By Packaging:

• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel:

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Drinkable Yoghurt industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.