Bottled Water Market Outlook, 2028

The global bottled water market is anticipated to reach more than USD 426 Billion by 2028 with a significant CAGR of 6.77 % from USD 289 Billion in 2022. To assure the safety and purity of bottled water, advanced water treatment methods are applied. Reverse osmosis, ultraviolet (UV) disinfection, ozone treatment, and sophisticated filtration techniques are among them. These methods aid in the removal of impurities, pollutants, and diseases from water. Technology is being integrated into packaging and labelling to deliver more information and interactive experiences to consumers. Smart labelling and packaging solutions can include information such as the source of the water, the date of manufacture, nutritional information, and even interactive capabilities such as augmented reality (AR) for engaging consumer experiences. Blockchain technology is being investigated as a potential means of improving transparency and traceability in the bottled water market. It has the potential to provide a safe and decentralised system for tracking the full supply chain, from water source to production to distribution, ensuring transparency and building consumer trust. Furthermore, there has been an increase in demand for premium and specialty bottled waters. Consumers are willing to pay a premium for water with distinct properties, such as alkaline, mineral-rich, or artisanal spring water. These expensive items are frequently thought to be of greater quality and flavour. Furthermore, premium water dispensers that give purified, cold, or sparkling water on demand have grown in popularity in homes and offices. These dispensers frequently have advanced filtering technologies as well as configurable choices to accommodate individual tastes.

The growing public knowledge of waterborne diseases such as malaria, typhoid, diarrhoea, food poisoning, and others has increased demand for bottled water. Furthermore, the growing worry about numerous health-related issues, such as gastrointestinal ailments, neurological disorders, and reproductive issues, increases the demand for hygienic and clean bottled water. This surge in demand is expected to boost the bottled water market during the forecast period. Furthermore, factors such as an increase in urban population, an increase in disposable income, an improvement in standard of living, and the advent of eco-friendly container materials are important factors driving the growth of the bottled water market. The growing emphasis of health and wellness among consumers is driving an increase in customer preference for nutrient-fortified water. Demand is growing among vacationers, working professionals, and for in-house consumption. Products labelled alkaline, electrolyte-rich, fortified, caffeinated water, and enriched with additional hydrogen or oxygen have grown in popularity in recent years. Functional water is vitamin-enriched water that has grown in popularity among consumers due to its convenience, reported health benefits, and better flavour than tap water. Because of growing worries about various health issues such as digestive disorders, weight gain, heartburn, and so on, consumers are opting for healthier alternatives such as functional water and flavoured water. Aside from that, growing awareness about the environmental impact of single-use plastic has resulted in a shift towards eco-friendly packaging, such as glass and aluminium bottles, which is propelling market expansion. Furthermore, broad product acceptances among consumers to maintain sufficient hydration, prepare food, and protect against illness and disease caused by contaminated water is helping market expansion.

North America, Europe, Asia-Pacific, South America, and Middle East & Africa are the regions into which the market for Bottled Water is divided. Asia-Pacific is the largest market of bottled market in the world and China being the biggest market in the region. The Asia-Pacific Bottled Water market is expected to grow at more than 7.81% from 2023 to 2028. The Asia-Pacific region is home to a large population, including densely populated countries like China and India. The growing urban population in these countries has led to increased consumption of packaged beverages, including bottled water. Furthermore, the rapid economic growth in countries like China, India, and Southeast Asian nations has resulted in a rising middle class with increasing disposable incomes. This has contributed to higher purchasing power and consumer demand for bottled water. Infrastructure development in terms of cold chain logistics, distribution networks, and retail outlets has facilitated the growth of the bottled water market in the region. Improved transportation and distribution systems ensure the availability of bottled water in both urban and rural areas. In addition, the Asia-Pacific region attracts a significant number of domestic and international tourists. This has increased the demand for bottled water, as travellers often prefer the convenience and safety of packaged water when visiting unfamiliar destinations.

Based on product type, the market is bifurcated into Still Water, Sparkling Water, Functional Water and Enhanced Water. In 2022, the segment that has the highest market share was still water with more than 81% of the market share. Still water is the most common and traditional form of bottled water. Still water is often associated with health and wellness due to its zero-calorie content, purity, and hydration benefits. Consumers seeking a healthier lifestyle often choose still water as a preferred beverage option over sugary drinks or carbonated beverages.

The Functional Water segment is expected to gain the maximum CAGR of the bottled water market globally. Consumers are becoming more health-conscious and seeking beverages that offer functional benefits. Functional water, infused with vitamins, minerals, electrolytes, antioxidants, and other bioactive compounds, addresses specific health needs such as hydration, immune support, energy boost, or mental focus. This aligns with the growing demand for products that promote overall well-being. The sports and fitness industry is experiencing significant growth worldwide. Athletes, fitness enthusiasts, and individuals engaged in active lifestyles are increasingly opting for functional water to support their hydration and performance needs. Functional water formulations that include electrolytes and minerals help replenish fluids lost during physical activities, making them popular among this consumer segment.

The market is segmented into distribution channel, off-trade and on-trade. Among them off-trade channel holds the largest market share in the global bottled water market. Off-trade channels offer convenience and accessibility to consumers. Bottled water is widely available in various retail formats, including supermarkets, hypermarkets, convenience stores, gas stations, and vending machines. Consumers can easily purchase bottled water while shopping for groceries or during their daily routines. Futhermore, Off-trade distribution channels have extensive coverage and reach a wide consumer base. They cater to both urban and rural areas, ensuring availability of bottled water in diverse locations and meeting the demands of a large customer population. Off-trade channels facilitate the sale of bottled water in bulk and multi-pack formats. These appeals to consumers who prefer to buy larger quantities at a time, whether for home consumption, office use, or events. Bulk and multi-pack sales contribute to higher sales volumes and market share within off-trade distribution channels. During the anticipated period the on-trade channel is predicted to gain the maximum CAGR of the bottled water market globally.

Recent Developments:

• In April 2021, Nestle SA decided to sell its bottled water business in the United States and Canada to private equity company One Rock Capital Partners for USD 4.3 billion, being renamed Blue Triton Brands
• In October 2020, Primo Water Corporation announced the acquisition of Mountain Valley Water Company of Los Angeles, bringing the total number of customers to over 8,000.
• In February 2020, Agthia Group PJSC announced the launch of Al Ain Plant Bottle, the region's first plant-based water bottle. A MoU was also signed between Agthiaand Veolia, a global leader in optimized resource management, to launch a PET water bottle collection initiative in the United Arab Emirates.

Companies mentioned in the report:

The Coca-Cola Company, PepsiCo, Inc, Danone S.A., Nestlé S.A, Voss, Dr Pepper Snapple Group, Suntory Holdings Limited, Fiji Water, Icelandic Glacial, Gerolsteiner Brunnen GmbH & Co. KG , Primo Water Corporation, Kasapreko Company Limited, Grupo Edson Queiroz, Agthia Group PJSC, Bisleri International Pvt. Ltd., Nongfu Spring Co., Ltd., Highland Spring, Ajegroup, Tata Consumer Products Limited, National Beverage Corp.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Bottled Water market with its value and forecast along with its segments
• Region-wise Bottled Water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type:

• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

By Distribution Channel:

• Off-trade
• On-trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Bottled Water industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.