Fruits & Vegetable Juice Market Outlook, 2028

Juices from fruits and vegetables are crucial parts of a healthy diet and, when consumed in moderation and balance, may help prevent serious illnesses like cancer and cardiovascular disease. Due to growing customer demand for a variety of fruit and vegetable juices, well-known processed food manufacturing corporations are now entering the fruit and vegetable juice sector. For instance, Amul launched fruit drinks in the four flavours of mango, orange, apple, and lychee in March 2019 under the new Brand Tru. The fortification of fruit juice with various vitamins, minerals, dietary fibres, and health-promoting ingredients is anticipated to drive the market for fruit and vegetable juice globally. Because they have less sugar than other fruit juices and don't cause insulin levels to rise as much as some fruit juices do, vegetable juices are driving the global industry. The main reason people drink fruit and vegetable juices are because they are good for their health. For example, orange juice is rich in antioxidants and vitamins A and C, which promotes heart health and slows the ageing process. When fruit and vegetable juices are enriched with beneficial components, businesses with a thorough understanding of customer preferences can create and market fruit juice products that satisfy consumers' needs. Functional additives including omega-3, fibre, vitamins, bioactive substances, and probiotic microorganisms present the juice sector with a wealth of opportunities. To enhance the nutritional profile of fruit juice products, vitamins are also added to fruit juices. Some of the vital vitamins that are added to fruit juices are vitamin D, vitamin E, vitamin A, and vitamin C. There are numerous government programmes in place worldwide to encourage the use of fortified foods and beverages, especially in developing nations like China and India. New flavours and ingredients are now the main draw for buyers due to the saturation of the juice market. Ingredients from Latin America and Africa that are high in nutrients and have antioxidant effects have recently gained popularity. A rising trend involves beverages that contain various nutrients, such as yacon, Acai berry, medlar, and cranberries.

According to the research report, Global Fruit & Vegetable Juice Market Outlook, 2028, the market is anticipated to cross USD 164 Billion, increasing from USD 155.78 Billion in 2022. The market is expected to grow at a CAGR of 6.13% by 2023-2028. The main reasons fuelling the market's expansion globally are an increase in the consumption of fruit juices, changes in consumer preferences, adoption of better diets, and the introduction of cold-pressed juices. The global market has been impacted by the COVID-19 epidemic both directly and indirectly. Both the market for applications and raw materials were impacted. Grower prices for vegetables started at a low level in 2020, and the U.S. Department of Agriculture (USDA) anticipates additional declines. Because of this, a sizeable majority of people prefer natural juices. In the future, this is anticipated to present numerous growths potential. The development and introduction of novel items into the market is anticipated to be influenced by the rising number of health-conscious consumers and increased knowledge of the health advantages of organic veggies and clean-label products. For instance, Tampico Beverages introduced a line of juices in February 2021 that featured three distinct flavours, including Beet the Day, Carrot On, and Pump it Up. Over the next years, market expansion is anticipated to be fuelled by the rising number of product launches using components produced in a sustainable and organic manner. For a long time, vegetable juice stands an inferior position due to its poor taste. But vegetable juice has an advantage over fruit juice in its mineral substance and microelements content. And low calories and sugar quantity permit its popularity among the mass. At present, tomato, carrot, beet, lettuce, spinach and cabbage are the major category of vegetable juice. In this regard, tastes are the prime problem which can only be solved by technology innovation.

Based on the regions, North America accounted for the largest share of more than 35% of the global revenue in 2022. The region has been witnessing high product demand. Increasing consumption of juices as a staple breakfast product is expected to boost the market in the region over the coming years. Major market players in the U.S. are introducing new products aimed at health-conscious consumers. For example, in Canada, in June 2021, Tim Hortons launched a range of real fruit quenchers in strawberry, watermelon, and peach flavours. Over the projected period, such initiatives are expected to offer new growth opportunities to manufacturers in the beverage industry. On the other hand, Asia Pacific is projected to be the fastest-growing regional market from 2023 to 2028. The presence of a large population pool, rising consumer awareness, disposable income, & health consciousness and easy availability of international brands have led to the increased consumption of such products fueling the industry growth in these countries. The fruit juices segment is one of the popular segments in Asian countries; thus, manufacturers are keen to capture this market by launching new products in this category. For instance, in August 2020, a Shanghai-based company, Jijuan Beverages, launched a new Rainforest Not-From-Concentrate (NFC) series of beverages with 100% pure juice and no added sugar and preservatives. The new products are especially targeted toward consumers seeking healthier alternatives to carbonated beverages. The global fruit and vegetable juice market is driven by the similar taste and flavour of the juice product as compared to original fruits and vegetables. The increasing demand for non-carbonated beverages among consumers owing to their health benefits is anticipated to boost the demand for fruit and vegetable juices. Consumers seeking low-in-sugar, natural sugar, and healthier beverage options are simply starting to gravitate towards various beverage options that are more widely considered healthier, such as fruit and vegetable juices.

Based on the product type, the fruit juice segment is anticipated to witness sturdy growth in the global fruits and vegetable juice market, followed by fruit and vegetable blends and vegetable juice segment. The growing popularity of cold-pressed fruit juices among the consumers as it preserves the vitamins, minerals, and dietary fibres that are lost during the traditional fruit juice manufacturing is expected to positively leverage the growth of global fruit juice market. For instance, in March 2016, PepsiCo Inc. launched its first cold-pressed juices in five new flavours in the U.S. market under the brand name Naked. The orange juice segment is anticipated to witness considerable growth in the fruit juice market due to health benefits associated with citrus fruits and the high popularity of the juice type among consumers. The companies operating in the industry are focused on research and development and new product launches infused with fruit and vegetable blends. For instance, in March 2017, INVO, San Francisco, launched CoCo Collisions which is the mixture of coconut water with fresh fruit and vegetables, without any added fillers, water, or sweeteners. In November 2021, Dole Sunshine India launched its 100% natural pineapple juice with pure fruity goodness. The new beverage is manufactured with natural pineapple, enriched with vitamin C and no added sugars and preservatives. In January 2021, CavinKare extended its product portfolio by launching fruit-based carbonated beverages. The newly launched brands are CavinKare’s first series of packaged drinks infused with immunity supporting ingredients Zinc and Vitamin A and D.In April 2021, Dabur’s leading brand Real Activ launched fruit, and veggie juice with carton packaging to boost immunity and gut & heart health. It is available in Apple, Beetroot + Carrot, Cucumber + Spinach, Orange + Carrot, and Fibre + multi-fruit variants. However, the demand for vegetable juice has skyrocketed due to its low calorie, higher mineral content, microelements, sugar content and other health advantages.

According to the report, the market is categorised into various sales channels including super market & hyper markets, convenience stores, online and others. Among them, the supermarkets/hypermarkets segment led the market and accounted for the largest revenue share of more than 50% of the global revenue in 2022. Supermarkets help brands stay consumer-focused by offering products that consumers want. The availability of a wide range of products with various discount offers makes them one of the most preferred distribution channels by consumers. The ability to physically verify these products and expert assistance by sales representatives are also among the major factors contributing to the segment growth. Supermarkets, such as Walmart and ASDA, offer a wide range of fruit and vegetable juices. On the other hand, the online distribution channel segment is anticipated to register the fastest CAGR from 2023 to 2028. The online segment witnessed significant growth throughout 2020, given the temporary and permanent closures of physical distribution channels in the region. Amazon witnessed a dramatic increase in demand on multiple fronts, including grocery items, throughout 2020. In response to the uncommon demand for its products amid the COVID-19 pandemic, the company announced the hiring of 100,000 part- and full-time positions in the U.S., including in Whole Foods and AmazonFresh (grocery delivery service) delivery networks to tackle increased consumer demand service.

Due to the high incidence of diabetes across the global population, fruit and vegetable juice manufacturers are focusing on producing preservative-free and sugar-free fruit juices, which would drive the market forward during the forecast period. The growing popularity of cold-pressed juices is one of the key factors influencing the growth of the global juice market. Cold-pressed juices preserve the vitamins, minerals, and enzymes lost during the heating and oxidizing phases of the traditional processes of making juices. The growing strength of mixed fruit and vegetable smoothies in the market is increasing because of the trend towards healthy eating habits. Still, the effect of their preservation techniques or treatments is more complex than usual juices. Therefore, there is a need for natural antimicrobial treatments or the implementation of hurdle technologies. As most untreated or natural beverages tend to have shorter shelf-life which is mainly due to the microbial growth associated with their spoilage, while traditional heat treatments, used to preserve and ensure the safety of these products, result in chemical and physical changes that affect sensory properties, reduce the number of nutrients and bioactive present or their bioavailability, change their inherent characteristics, and alter the desired benefits. Hence, it is anticipated that the market for fruits and vegetable juices would offer significant growth potential for more natural and advanced preservation approaches. Launching high-end products is a good way for enterprise to raise their profits and develop market segments. In addition, there exists personal customized juice, which contains certain kinds and quantity of fruits and vegetables as customers order. Wahaha’s new brand Kelly One, for example, has it price reach to 48 Yuan per 300ml. Increased use of inexpensive, wholesome, and quick meals like bottled fruit juices is being driven by dietary and lifestyle changes among consumers. To increase their customer base, some of the manufacturers in the market have produced fruit juices without sugar and preservatives in a variety of flavours. Consumers are hesitant to consume carbonated beverages these days, which is causing them to choose fruit juices and propel the market's expansion.

Recent Developments:

• In March 2023, Indian fruit and vegetable juice company, Manpasand Beverages, announced a $50 million investment to expand its production capacity and distribution network.
• In February 2023, Coca-Cola European Partners announced plans to launch a new organic fruit and vegetable juices line in Europe.
• In January 2023, Spanish fruit and vegetable juice company, Zumosol, announced plans to invest €5 million in a new production plant.
• In October 2022, Japanese beverage company, Asahi, announced plans to launch a new line of vegetable and fruit juices made from locally-grown produce.
• In August 2022, PepsiCo announced plans to acquire the Brazilian fruit and vegetable juice company, Amacoco, for $560 million.
• In July 2022, Tipco, a Thailand-based juice company, launched a variety of vegetable juice and herb-infused drinks in the South East Asian and Middle-Eastern markets. The different flavors of herb-infused drinks include curcumin and finger root.
• In May 2022, Bidco launched a fruit juice called joOz Boost+ (plus). The drink is available in orange and lemon-lime flavors. The new beverage has been approved by the Kenya Bureau of Standards (KEBS) after conducting chemical and microbial analysis.

Covid-19 Impacts:

During the COVID 19 pandemic, fruit and vegetable juice consumption increased worldwide due to health benefits. Presence of the many health consciousness consumers had boosted the demand for juice. Consumer buying behaviour has changed in the pandemic period. E-commerce websites are highly favoured by consumers because certain retail stores have been closed and consumers are stocking up fruit and vegetable juices for their own consumption. The growing popularity of cold pressed juice is one of the key factors influencing the growth of the juice market around the world. Cold pressed juice preserves the vitamins, minerals and enzymes lost during the heating and oxidation steps of the traditional squeezing process. Convenient packaging is an important factor in attracting consumers to buy fruit and vegetable juices. Many companies are focusing on product innovation to influence consumers through various marketing strategies such as advertising and effective distribution.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Fruit & Vegetable Juice market with its value and forecast along with its segments
• Region-wise Fruit & Vegetable Juice market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Type

• Fruit Juice
• Vegetable Juice
• Fruit & Vegetable blend
• Nectar

By Distribution Channel

• Supermarket/hypermarket
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurant’s, Etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.