The report titled publication “Malaysia Quick Commerce Market Outlook to 2026F- Driven by growing technological adoption and infrastructure development provides a comprehensive analysis of the potential of Quick Commerce market in Malaysia. The report also covers Malaysia Country overview and Malaysia quick commerce market Overview, Malaysia Quick Commerce market size; Malaysia Quick Commerce market segmentation by B2B/B2C & C2C, by Region, by On-Demand Segment; Malaysia On-Demand Grocery Delivery market segmentation by Region, by Average Delivery Time Taken, by Product Category, by Gender, by Age Group, by Frequency of Ordering; Malaysia On-Demand Food Delivery Market segmentation by Region, by Average Delivery Time Taken, by Gender, by Age Group, by Average Order Value, by Cuisine Type, by Frequency of Ordering; Malaysia On-Demand Last mile Delivery market segmentation by B2B/B2C & C2C, by Region, by Average Delivery Time Taken, by B2C End User; Trends, Genesis, growth journey, challenges, Technological trends; SWOT analysis; Government Policies, COVID-19 Impact, Associations, Customer Analysis and Competition Analysis. The report concludes with future market projections & Outlook and analyst recommendations.
Malaysia Quick Commerce Market Overview:
The Malaysia Quick Commercemarket is at a growing stage, with ~15-20 players competing in the market, and has witnessed a significant competition in terms of emergence of various companies and is expected to grow with a CAGR of 6.0% between 2022P and 2027F, mainly because of the high internet penetration, emergence of dual income families, change in the consumer behavior post pandemic, increasing interest towards seamless transaction, unplanned and last-minute ordering and busy lifestyle.
Malaysia Quick Commerce Market Overview:
The Malaysia Quick Commercemarket is at a growing stage, with ~15-20 players competing in the market, and has witnessed a significant competition in terms of emergence of various companies and is expected to grow with a CAGR of 6.0% between 2022P and 2027F, mainly because of the high internet penetration, emergence of dual income families, change in the consumer behavior post pandemic, increasing interest towards seamless transaction, unplanned and last-minute ordering and busy lifestyle.
Malaysia Quick Commerce Market Segmentations:
Malaysia Quick Commerce Market Segmentation on Demand Grocery:
- By Products Category: Packaged food and beverages amount for almost half of the orders were placed on on-demand grocery delivery platform
- By Business Model: In 2022P, over 5 million quick commerce orders were made through Dark stores and remaining orders were fulfilled via the marketplace model
- The major player in Malaysia - Pandamart, operates most of the dark stores in the country and other players have resorted to sticking with Marketplace model
- By Customer's Gender: Females make a slightly higher proportion of online grocery delivery purchases and the age group 25-34 has the highest share in total number of orders
- By Delivery Time: Majority of the orders placed on on-demand grocery delivery platform are delivered in less than 45 minutes, whereas around 10% of the orders are delivered in 45-120 minutes
- By Order Value: The 50-100 RM Average Order Value category is the most dominant amongst all on demand grocery delivery orders with 43.2% share and roughly 4.4 million orders in year 2022P
- By Customer's Age: Malaysians of age between 25-44 years are the major users of on-demand grocery platforms because of convenience, propensity to pay and quick delivery time
- By B2B/B2C & C2C: B2B Segments is dominating the last mile logistics market because these services are accessed by mostly households
- By B2C End User: Grocery and Flowers are the top most end users of last mile delivery service contributing more than 50% share together
- By Regions: Urban Areas accounted large number of orders as compared to Tier 2 & Rural Areas
- By Average Delivery time taken: The rise in online orders has increased the demand for Last Mile delivery. In 2022P, majority of the last mile orders delivered between (1 - 2 hours)
Malaysia Quick Commerce Market Segmentation on Demand Food Delivery:
- By Average Delivery Period: Majority of the orders delivered within 30 minutes, in 2022P. Whereas, a small percentage share of orders were delivered above 45 minutes
- By Cuisine type: Fast food remained the most popular cuisine category in Malaysia in terms of numbers of orders placed and delivered in 2022P
Comparative Landscape in Malaysia Quick Commerce Market:
Malaysia Quick Commerce Market is a moderately fragmented market which is still at a growing stage. High internet penetration is the prime factor for the growth of the market. Adoption of new technologies, impact of Covid-19, emergence of new players, and government initiatives are some other factors responsible for the growth of the quick commerce market in Malaysia. The top quick commerce players as of 2021 in Malaysia are, Foodpanda, Grab, Oddle and more.Malaysia Quick Commerce Market Outlook and Projections:
Malaysia Quick Commerce Market is expected to grow with of CAGR of 6.0%, between 2022P-2027F, some of the major determinants for the surging growth in the coming years is the changing lifestyle of the people, discounts offered by the companies, convenience, last mile-delivery, availability of variety of brands and Government initiatives. Furthermore, Companies are also adopting new technologies like GPS monitored robots, drones, inbuilt RFID, IoT Telematics that will be used for tracking Inventory and Simplified E-banking system which will contribute in the growth of the quick commerce market in Malaysia.Key Segments Covered in the report
Malaysia Quick Commerce Market Segmentation on Demand Grocery
- By Products Category
- Beauty & Personal care
- Packaged Food & Beverages
- Staples
- Fruits & Vegetables
- Others
By Region
- Metro & Tier I
- Tier II & below
By Business Model
- Dark Store Model
- Marketplace Model
By Customer's Gender
- Male
- Female
By Delivery Time
- 0-30 mins
- 30-45 mins
- 45- 1 hour
- 1-2 hours
By Order Value
- 0-50
- 50-100
- 100-200
- 200-1000
By Customer's Age
- 16-24
- 25-34
- 35-44
- 45-54
- 55+
Malaysia Quick Commerce Market Segmentation on Demand Logistics
By B2B/B2C & C2C
- B2B
- B2C
- C2C
- By B2C End User
- Grocery
- Flowers
- Shoes
- Fresh Fruits & Vegetables
- Others
By Regions
- Urban Areas
- Tier 2 and Rural Areas
- By Average Delivery time taken
- 0-30 mins
- 30-45 mins
- 45 mins - 1 hr
- 1 hr - 2hr
- Malaysia Quick Commerce Market Segmentation on Demand Food Delivery
By Region
- Urban Areas
- Tier 2, 3, Rural Areas
- By Average Delivery Period
- Under 30 Minutes
- 30-45 Minutes
- 45-60 Minutes
By Gender
- Male
- Female
By Age Group
- 18-24
- 25-34
- 35-44
- 45 above
By Frequency of ordering
- Everyday
- 2-3 times a week
- once a week
- every 2 weeks
- once a month
- once every 6 months
- once a year
- less than once a year
By Cuisine type
- Fast Food
- Malay
- Beverages
- Chinese
- Others
Key Target Audience
- Quick Commerce Players
- Ecommerce Companies
- E-grocery Companies
- Logistics Companies
- Cold Chain Companies
- Investors & Venture Capitalists
Time Period Captured in the Report:
- Historical Period: 2017-2022P
- Forecast Period: 2022P-2027F
Companies Covered:
- Food Panda
- GrabFood
- Oddle
- Quicksent
- Airasia
- Pandamart
- GrabMart
- Happyfresh
- Lala Move
- Borzo
- GrabExpress
- Pickupp
Key Topics Covered in the Report
- Country Overview Malaysia
- Ecosystem of Major players in the Malaysian Quick Commerce Market, 2022
- Business Cycle and Genesis of Malaysia Quick Commerce Market
- The Rise of Rapid Delivery (Quick Commerce)
- Customer Journey: Traditional E-Commerce Vs On-Demand Logistics
- E-commerce statistics in Malaysia as compared to other regions
- E-commerce penetration in Malaysia
- E-commerce trends in Malaysian states
- E-commerce vs Quick Commerce
- Business Model Canvas of Quick Commerce businesses
- On Demand Food Delivery Market in Malaysia
- Market Segmentation for On Demand Food Delivery Market in Malaysia
- Competition Analysis for On Demand Food Delivery Market in Malaysia
- Future Forecast for On Demand Food Delivery Market in Malaysia
- On Demand Grocery Delivery Market in Malaysia
- Market Segmentation for On Demand Grocery Delivery Market in Malaysia
- Competition Analysis for On Demand Grocery Delivery Market in Malaysia
- Future Forecast for On Demand Grocery Delivery Market in Malaysia
- On Demand Last Mile Logistics Market in Malaysia
- Market Segmentation for On Demand Last Mile Logistics Market in Malaysia
- Competition Analysis for On Demand Last Mile Logistics Market in Malaysia
- Future Forecast for On Demand Last Mile Logistics Market in Malaysia
- Industry Analysis
- Regulations: Product Registration and Certification
- Challenges in Market
- Growth Drivers of the Malaysian Quick Commerce Market
- Growth driven by Covid-19 pandemic
- Malaysian Government’s National E-commerce Strategic Roadmap
- Sub-segments of the Malaysian Government’s Digital Free Zone
- Diversification Opportunity to Other Categories
- Technologies to Leverage in the Malaysian Quick Commerce Market
- Strategies followed by Food Delivery Player in SEA’s
- New Technologies
Additional benefits of purchasing an enterprise license:
- TAM/SAM/SOM Analysis
- Customer Cohort Analysis
- Marketing Initiatives
- White Space Opportunity Analysis
- Interactive Data Visualizations
- Customization: 20 Analyst Hours
- 3 Months Post Sales Analyst Support
- Complimentary Update Next Year
- Custom Webinars
Table of Contents
1. Executive Summary
2. Country Overview Malaysia
3. Market Overview of Quick Commerce Industry in Malaysia
4. On Demand Food Delivery Market in Malaysia
5. On Demand Grocery Delivery Market in Malaysia
6. On Demand Last Mile Logistics Market in Malaysia
7. Industry Analysis
8. Growth Drivers
9. End User Analysis
10. Analyst Recommendations
11. Research Methodology
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Food Panda
- GrabFood
- Oddle
- Quicksent
- Airasia
- Pandamart
- GrabMart
- Happyfresh
- Lala Move
- Borzo
- GrabExpress
- Pickupp
