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Turkey Used Car Market Outlook to 2026F

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    Report

  • 105 Pages
  • December 2022
  • Region: Turkey
  • Ken Research Private Limited
  • ID: 5819848
The report provides a comprehensive analysis of the potential of Used Car industry in Turkey. The report covers an overview and genesis of the industry, market size in terms of number of used cars sold.

Its market segmentations include byType of Market Structure, by Type of Car, by Brand, by Age of vehicle, by kms Driven; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to publisher estimates, due to the impact of COVID-19, there has been a substantial decrease in the denominator (new car sales) while the numerator, i.e. The pre-owned car market, has been relatively stable. The Turkey used car market is expected to grow at a 11.8% CAGR during 2021-2026F, driven by increase in prices of new cars and government initiatives. The Turkish automotive industry had a foreign trade surplus of approximately $9.5 billion in 2021.

In past 2 years, the average price of gasoline powered cars have more than doubled and gone up by 120% for diesel vehicles, which are more popular in Turkey.

The Turkish automotive industry had a foreign trade surplus of approximately $9.5 billion in 2021.

Key Trends by Market Segment:

  • By Type of Market Structure (Organized and Unorganized Sector)
The car sharing platforms are increasingly gaining prominence in Turkey as brands such as Yoyo and Zipcar continue to gain popularity among the millennial population.

In past 2 years, the average price of gasoline powered cars have more than doubled and gone up by 120% for diesel vehicles, which are more popular in Turkey.

The Turkish automotive industry had a foreign trade surplus of approximately $9.5 billion in 2021.

Local dealerships are starting to offer more competitive services like repairs on used cars, leading to an increase in the number of units sold. Such Unorganised Local dealerships are clustered in large numbers on the outskirts of every major city and in urban areas. The participants in the C2C give strong preference to less-aged cars and popular brands with good resale value attracts more consumers.

  • By Age of Vehicle, 2021
Upper Middle/Middle Income Families, Working Professionals, and other groups prefer used cars that are 8-10 years old, 2021. 2012 models came to the fore the most with a rate of 7.3%, followed by the 2017 and 2015 ones. Vehicles from the year 2000 and before constitute 14% of the entire market.

Future Outlook

Dealerships are expected to introduce their own official website/platforms to showcase their used car inventory. Online auto portals are expected to venture into omni-channel experiences & offer varied services such as car subscription.

Value-added services such as vehicle inspection, financing options, insurance, ownership transfer & more is expected to be a focus area for used car dealers to provide a hassle-free experience to the buyers.

 

Additional benefits of purchasing an enterprise license:

  • TAM/SAM/SOM Analysis
  • Customer Cohort Analysis
  • Marketing Initiatives
  • White Space Opportunity Analysis
  • Interactive Data Visualizations
  • Customization: 20 Analyst Hours
  • 3 Months Post Sales Analyst Support
  • Complimentary Update Next Year
  • Custom Webinars

Table of Contents

1. Executive Summary
1.1 Turkey Used Car Market Executive Summary
2. Country Overview of Turkey
2.1 Country Demographics
2.2 Turkey Population Analysis
3. Turkey Automotive Market Overview
3.1 Automotive Clusters in Turkey
3.2 Landscape of Total number of Cars in Turkey, 2021
3.3 Export and Import of Cars in Turkey
4. Turkey Used Car Market Overview and Genesis
4.1 Ecosystem of Turkey Used car Market
4.2 Overview and Genesis of Turkey Used Car Market
4.3 Step- by-Step Sales Process of Used Car in Turkey
4.4 Value Chain Analysis of Turkey Used Car Market
4.5 Sourcing of Used Cars for Dealers and Lead generation in Turkey Used Car Market
5. Turkey Used Car Market Sizing, 2016-2021
5.1 New Car Sales in Turkey, 2016-2021
5.2 Turkey Used Car Market Sizing Analysis, 2016-2021
6. Turkey Used Car Market Segmentation
6.1 By Type of Market Structure, 2021
6.2 By Type of Organised and Unorganised, 2021
6.3 By Type of Car, 2021
6.4 By Brand, 2021
6.5 By Age of Vehicle, 2021
6.6 By Kilometres Driven, 2021
6.7 By Region, 2021
6.8 By Mode of Sale, 2021
7. Customer Profile of Used Car Market in Turkey
7.1 Customer Pain points in Used Car industry
7.2 Decision Making Parameters for Customers before Selecting a Used Car
7.3 Key Factors and Price Determinants Influencing Used Car Purchasing Decision
7.4 Findings on Consumer Analysis of Turkey Used Car Market
8. Snapshot on Online Classified Used Car Platforms in Turkey
8.1 Evolution of Used Car Platform in Turkey
8.2 Transactional Platforms in Used Car Industry in Turkey
8.3 Turkey Used Car Market Online Classified Business Model
8.4 Used Car Journey on Online Classified platforms in Turkey
8.5 Existing and Emerging Online Retails Models in Turkey Used Car Market
8.6 Market Sizing Analysis of Turkey Online Used Car Market, 2016-2021
8.7 Overview of Turkey Online Used Car Market, 2021
8.8 Cross Comparison of Major Online Auto-Classifieds
8.9 Key Parameters for Developing Digitally Oriented Business Model
9. Snapshot on Used Car Auction Market in Turkey
9. Ecosystem of Used Car Auction Players
9.1 Company Profile of Borusan
9.2 Cross Comparison of Major Used Car Auction Players
10. Turkey Used Car Industry Analysis
10.1 SWOT Analysis of Turkey Used Car Market
10.2 Trends and Recent Development's in Turkey Used Car Market
10.3 Issues and Challenges in Turkey Used Car Market
10.4 Buying and Selling Process of Used Car in Turkey
10.5 Government Initiatives to Regulate Turkey Used Car Market
10.6 Buying Criteria of the customers for Used Car in Turkey
10.7 Selling Criteria Used by the Players for Used Car in Turkey
11. Competition Framework for Turkey Used Car Market
11.1 Cross Comparison of Major Players in Turkey Used Car Market
12. Covid-19 Impact on Turkey Used Car Market
12.1 Impact of Covid-19 on Turkey Used Car Market
12.2 Prices of Used Cars During Covid-19 in Turkey
13. Outlook and Future Projections for Turkey Used Car Market
13.1 Future New Car Sales in Turkey, 2021-2026F
13.2 Turkey Used Car Future Market Sizing Analysis, 2021-2026F
13.3 Future Market Sizing Analysis of Turkey Online Used Car Market, 2021-2026F
13.4 Future Segmentation by Type of Market Structure, 2026F
13.5 Future Segmentation by Organized and Unorganized, 2026F
13.6 Future Segmentation by Type of Car, 2026F
13.7 Future Segmentation by Type of Brand, 2026F
13.8 Future Segmentation by kilometres driven, 2026F
13.9 Future Segmentation by Age of Vehicle, 2026F
13.10 Future Segmentation by region, 2026f
13.11 Future Segmentation by Mode of Sale, 2026F
13.12 Future Trends and Way Forward
14. Case Study Analysis
14.1 International Case Study - CarSwitch (UAE)
14.2 Operating model - CarSwitch (UAE)
14.3 International Case Study - CarsTrade (India)
14.4 Operating model - CarsTrade (India)
14.5 International Case Study - Cars24 (India)
14.6 Operating model - Cars24 (India)
15. Market Opportunity and Analyst Recommendations
15.1 Analyst’s Take on Future Market Positioning
16. Research Methodology
16.1 Market Definitions
16.2 Abbreviations
16.3 Market Sizing Approach
16.4 Consolidated Research Approach
16.5 Sample Size Inclusion
16.6 Limitation and Future Conclusions
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Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Borusan Araç
  • Autorola Turkey
  • ikinciyeni.com
  • sahibinden.com
  • Arabam.com
  • Araba.com
  • Vavacar.com
  • Toyota
  • Ford Motors
  • Volkswagen
  • Fiat
  • Isuzu
  • Mercedes
  • BMW
  • Opel
  • Honda
  • Peugeot
  • Renault