Popcorn Global Market Report 2024

The popcorn market size has grown strongly in recent years. It will grow from $28.37 billion in 2023 to $30.94 billion in 2024 at a compound annual growth rate (CAGR) of 9.0%. The growth observed in the historical period can be attributed to various factors, including the rise of snack culture, increased health consciousness among consumers, continuous innovation in flavors, the convenience and portability of popcorn, and the influence of the movie industry.

The popcorn market size is expected to see strong growth in the next few years. It will grow to $42.21 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. The anticipated growth in the forecast period can be attributed to the ongoing trend of healthy snacking, increased focus on sustainable packaging, diversification of flavors, the growth of e-commerce, and the expansion of the global market for popcorn. Major trends expected in the forecast period include the availability of plant-based and non-GMO popcorn options, the introduction of global fusion flavors, the rise of online and direct-to-consumer sales, enhancements in the snacking experience, and collaborations and limited edition releases within the popcorn industry.

The anticipated increase in the popularity of snacks and caramel candies is set to drive the growth of the popcorn market in the near future. Snacks, smaller food servings often consumed between meals, have gained popularity, especially those available in diverse flavors. Popcorn, being a versatile base for both sweet and savory snacks, has become a prominent ingredient in caramel candies and various confections. In November 2022, the National Confectioners Association reported an 11.4% increase in overall snack revenues in IRI's multi-outlet plus convenience outlet universe during the first nine months of 2022, highlighting the rising demand for snacks and its positive impact on the popcorn market.

The increasing awareness of health consciousness among consumers is poised to drive the growth of the popcorn market in the future. Consumers' heightened awareness and prioritization of healthier lifestyle choices, encompassing diet and overall well-being, have led to a surge in demand for healthier snack alternatives. Popcorn, with its low-calorie and whole-grain attributes, perfectly aligns with health-driven preferences, contributing to its growing consumption and market expansion. A survey by DSM in August 2022 revealed that 73% of participants expressed their intention to prioritize healthier eating and drinking habits, indicating a shift toward health-conscious choices and positively impacting the popcorn market.

Product innovation stands out as a notable trend in the popcorn market, with major companies emphasizing innovative offerings to strengthen their market position. This trend has led to the introduction of new flavors, encouraging producers to diversify their product portfolios. For instance, in July 2021, Frit Ravich, a snack company based in Spain, introduced a new watermelon-flavored Chupa Chups popcorn, combining unique crunchiness and lightness with one of the summer's most popular flavors. Chupa Chups is a well-known brand of lollipops available in various flavors.

Major players in the popcorn market are actively engaged in product innovation, introducing unique popcorn flavors to capture consumer preferences and drive market expansion. McCain Popcorn Fries, a distinctive product line featuring uniquely shaped fries with a popcorn-such as crispy texture, was launched by McCain Foods in October 2023. The product's introduction was accompanied by digital video campaigns highlighting its deliciousness, irresistibility, and broad appeal.

In September 2021, Grupo Bimbo, S.A.B. de C.V., a Mexico-based food company, successfully acquired Popcornopolis for an undisclosed amount. This strategic acquisition enabled Grupo Bimbo to enter the popcorn category and diversify its product offerings within the snack food market segment. Popcornopolis, a US-based food production company, is known for its specialization in gourmet popcorn.

Major companies operating in the popcorn market report are Conagra Brands Inc., PepsiCo Inc., The Hershey Company, Quinn's Foods, Weaver Popcorn Bulk LLC, The Hain Celestial Group Inc., Snyder's-Lance Inc., Intersnack Group GmbH & Co. KG, Eagle Family Foods Group LLC, Proper Snacks Ltd., Amplify Snack Brands, Premier Foods Plc., Greencore Group plc, Garrett Popcorn Shops, American Pop Corn Company, Campbell Soup Company, Jolly Time, Joe and Seph, Aramidth International, General Mills Inc., GSA Bilu Food Industry Ltda., Newman’s Own, Borges International Group, Chamerfood, Angie's Artisan Treats LLC, KP Snacks Ltd., Popcorn Indiana, Popcornopolis, PopCorners, LesserEvil, Pop Zero, Pop Art Snacks, Pipcorn, SkinnyPop, Poppy Handcrafted Popcorn.

North America was the largest region in the popcorn market in 2023. The regions covered in the popcorn market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the popcorn market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of popcorn available in the market are microwave popcorn and ready-to-eat popcorn. Microwave pre-packaged popcorn is specifically designed for convenient cooking in microwave ovens, providing a quick and hassle-free preparation method. These popcorn products are distributed through various channels, including hypermarkets or supermarkets, convenience stores, online retail platforms, and other distribution channels. They are commonly utilized by households and commercial establishments.

The popcorn market research report is one of a series of new reports that provides popcorn market statistics, including popcorn industry global market size, regional shares, competitors with a popcorn market share, detailed popcorn market segments, market trends, and opportunities, and any further data you may need to thrive in the popcorn industry. This popcorn market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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