Popcorn Market Report 2026

The popcorn market size has grown strongly in recent years. It will grow from $31.33 billion in 2025 to $33.63 billion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to expansion of snack food consumption, growth of home entertainment culture, increasing availability of packaged popcorn, rising penetration of microwave ovens, development of retail snack distribution.

The popcorn market size is expected to see strong growth in the next few years. It will grow to $45.92 billion in 2030 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to increasing demand for low-fat and organic snacks, rising innovation in seasoning and coatings, expansion of online snack retail channels, growing focus on clean-label ingredients, increasing global snacking occasions. Major trends in the forecast period include increasing demand for ready-to-eat snack products, rising popularity of health-oriented popcorn variants, growing use of innovative flavor profiles, expansion of premium and gourmet offerings, enhanced focus on sustainable packaging.

The rising health consciousness among consumers is expected to propel the growth of the popcorn market going forward. Health consciousness refers to increased awareness and prioritization of healthier lifestyle choices, including diet, exercise, and overall well-being. This shift has driven demand for healthier snack options, benefiting popcorn due to its low-calorie, whole-grain characteristics that align well with health-focused consumer preferences. As a result, popcorn consumption has increased, supporting market expansion. For instance, in June 2024, according to the International Food Information Council (IFIC), a US-based non-profit organization, 54% of Americans reported following a specific diet or eating pattern over the past year. Interest in increasing protein intake rose from 59% in 2022 to 67% in 2023 and further to 71% in 2024. Additionally, around half of consumers aim to consume more fresh foods, which are widely regarded as healthier options. Therefore, rising health consciousness among consumers is driving the growth of the popcorn market.

Major players in the popcorn market are actively engaged in product innovation, introducing unique popcorn flavors to capture consumer preferences and drive market expansion. McCain Popcorn Fries, a distinctive product line featuring uniquely shaped fries with a popcorn-such as crispy texture, was launched by McCain Foods in October 2023. The product's introduction was accompanied by digital video campaigns highlighting its deliciousness, irresistibility, and broad appeal.

In August 2024, Our Home, a U.S.-based snack company, acquired the Pop Secret popcorn business from Campbell Soup Co. for an undisclosed sum. This strategic move enables Campbell to focus on its core snacks portfolio while allowing Our Home to significantly expand its product offerings and market presence in the microwave popcorn category. Campbell Soup Company is a U.S.-based food company known for producing microwave popcorn products.

Major companies operating in the popcorn market are Conagra Brands Inc, Weaver Popcorn Bulk LLC, American Pop Corn Company, Quinns Foods, Proper Snacks Ltd, Garrett Popcorn Shops, Angies Artisan Treats LLC, SkinnyPop, Popcorn Indiana, Popcornopolis, Pipcorn, LesserEvil, Joe And Seph, Poppy Handcrafted Popcorn, Popcorners LLC, Eagle Family Foods Group LLC, Jolly Time, Amish Country Popcorn, Just Pop In, Boom Chicka Pop.

North America was the largest region in the popcorn market in 2025. The regions covered in the popcorn market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the popcorn market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The popcorn market consists of sales of popcorn kernels and butterfly popcorn. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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