Popcorn Market Report 2025

The popcorn market size has grown strongly in recent years. It will grow from $30.6 billion in 2024 to $33.31 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to snack culture, health consciousness, flavor innovation, convenience and portability, movie industry influence.

The popcorn market size is expected to see strong growth in the next few years. It will grow to $46.18 billion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to healthy snacking trend, sustainable packaging, flavor diversification, e-commerce growth, and global market expansion. Major trends in the forecast period include plant-based and non-GMO popcorn options, global fusion flavors, online and direct-to-consumer sales, snacking experience enhancements, collaborations and limited edition releases.

The anticipated increase in the popularity of snacks and caramel candies is set to drive the growth of the popcorn market in the near future. Snacks, smaller food servings often consumed between meals, have gained popularity, especially those available in diverse flavors. Popcorn, being a versatile base for both sweet and savory snacks, has become a prominent ingredient in caramel candies and various confections. In November 2022, the National Confectioners Association reported an 11.4% increase in overall snack revenues in IRI's multi-outlet plus convenience outlet universe during the first nine months of 2022, highlighting the rising demand for snacks and its positive impact on the popcorn market.

The increasing awareness of health consciousness among consumers is poised to drive the growth of the popcorn market in the future. Consumers' heightened awareness and prioritization of healthier lifestyle choices, encompassing diet and overall well-being, have led to a surge in demand for healthier snack alternatives. Popcorn, with its low-calorie and whole-grain attributes, perfectly aligns with health-driven preferences, contributing to its growing consumption and market expansion. A survey by DSM in August 2022 revealed that 73% of participants expressed their intention to prioritize healthier eating and drinking habits, indicating a shift toward health-conscious choices and positively impacting the popcorn market.

Product innovations are a significant trend in the popcorn market. Leading companies in this segment are concentrating on product innovation to strengthen their market position. This focus has facilitated the introduction of new flavors, prompting producers to expand their product development efforts. For example, in October 2023, 4700BC, an India-based food and beverage company, launched an innovative gourmet popcorn range in collaboration with Netflix. This exciting collection features unique flavors aimed at enhancing the snacking experience for movie enthusiasts. The range includes 4700BC x Netflix Jumbo Sweet & Salty Popcorn and 4700BC x Netflix Cheese & Caramel Gourmet Popcorn. These flavors blend gourmet ingredients to deliver a well-balanced taste that appeals to diverse preferences. Both popcorn varieties are made with high-quality ingredients, ensuring a premium snacking experience.

Major players in the popcorn market are actively engaged in product innovation, introducing unique popcorn flavors to capture consumer preferences and drive market expansion. McCain Popcorn Fries, a distinctive product line featuring uniquely shaped fries with a popcorn-such as crispy texture, was launched by McCain Foods in October 2023. The product's introduction was accompanied by digital video campaigns highlighting its deliciousness, irresistibility, and broad appeal.

In August 2024, Our Home, a U.S.-based snack company, acquired the Pop Secret popcorn business from Campbell Soup Co. for an undisclosed sum. This strategic move enables Campbell to focus on its core snacks portfolio while allowing Our Home to significantly expand its product offerings and market presence in the microwave popcorn category. Campbell Soup Company is a U.S.-based food company known for producing microwave popcorn products.

Major companies operating in the popcorn market include Conagra Brands Inc., PepsiCo Inc., The Hershey Company, Quinn's Foods, Weaver Popcorn Bulk LLC, The Hain Celestial Group Inc., Intersnack Group GmbH & Co. KG, Eagle Family Foods Group LLC, Proper Snacks Ltd., Amplify Snack Brands, Premier Foods Plc., Greencore Group plc, Garrett Popcorn Shops, American Pop Corn Company, Campbell Soup Company, Jolly Time, Joe and Seph, Aramidth International, Newman’s Own, Angie's Artisan Treats LLC, KP Snacks Ltd., Popcorn Indiana, Popcornopolis, PopCorners, LesserEvil, Pop Zero, Pop Art Snacks, Pipcorn, SkinnyPop, Poppy Handcrafted Popcorn.

North America was the largest region in the popcorn market in 2024. The regions covered in the popcorn market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the popcorn market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Popcorn is a type of corn that undergoes expansion and puffing when subjected to heat. It has become a popular snack enjoyed during various occasions, including movie nights, carnivals, and at home. Popcorn can be consumed in its plain form or enhanced with various seasonings and toppings.

The primary types of popcorn available in the market are microwave popcorn and ready-to-eat popcorn. Microwave pre-packaged popcorn is specifically designed for convenient cooking in microwave ovens, providing a quick and hassle-free preparation method. These popcorn products are distributed through various channels, including hypermarkets or supermarkets, convenience stores, online retail platforms, and other distribution channels. They are commonly utilized by households and commercial establishments.

The popcorn market research report is one of a series of new reports that provides popcorn market statistics, including popcorn industry global market size, regional shares, competitors with a popcorn market share, detailed popcorn market segments, market trends, and opportunities, and any further data you may need to thrive in the popcorn industry. This popcorn market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The popcorn market consists of sales of popcorn kernels and butterfly popcorn. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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