Beer Packaging Global Market Report 2024

The beer packaging market size has grown steadily in recent years. It will grow from $9.75 billion in 2023 to $10.16 billion in 2024 at a compound annual growth rate (CAGR) of 4.1%. During the historical period, growth in the beer packaging industry was driven by evolving consumer preferences, adherence to regulatory standards, emphasis on brand distinctiveness, optimization of supply chains, and responsive adjustments to prevailing market trends.

The beer packaging market size is expected to see steady growth in the next few years. It will grow to $11.71 billion in 2028 at a compound annual growth rate (CAGR) of 3.6%. Anticipated growth in the upcoming forecast period within the beer packaging sector is expected to stem from increased emphasis on sustainability initiatives, the trend towards premiumization, burgeoning e-commerce channels, evolving consumer focus on health and wellness, and the broadening of global market reach. Noteworthy trends projected in this period include the integration of digital technology into labeling and packaging, the wider adoption of aluminum bottles, a steadfast commitment to eco-friendly materials, the introduction of intelligent packaging solutions, and a shift towards minimalist design approaches.

The anticipated increase in beer consumption is poised to drive the growth of the beer packaging market. Beer, a widely consumed alcoholic beverage produced through the brewing and fermentation of grains, particularly malted barley, has garnered immense popularity globally. As millions of people indulge in this beverage, the demand for beer packaging has been steadily on the rise. Beer packaging plays a crucial role in preserving the flavor, freshness, and overall quality of the beverage. For instance, data from the Alcohol and Tobacco Tax and Trade Bureau in April 2022 revealed an increase in beer production from 179.96 million barrels in 2021 to 180.88 million barrels in 2022. This surge in beer consumption is a significant driver propelling the growth of the beer packaging market.

The beer packaging market is anticipated to experience growth due to the increasing adoption of a sustainable packaging approach. Sustainable packaging involves the strategic design, development, and utilization of packaging materials and methods aimed at minimizing environmental impact across the packaging lifecycle. These solutions typically incorporate lightweight materials, optimized packaging sizes, and more efficient transportation processes, contributing to reduced energy consumption and greenhouse gas emissions during manufacturing and distribution. For example, as of January 2023, Protega Global, a UK-based packaging company, reported a significant shift in consumer preferences, with 81% of consumers now demanding sustainable packaging. Additionally, 64% of consumers express a higher likelihood of purchasing from retailers offering sustainable packaging, and 50% are willing to pay a premium for products with sustainable packaging and delivery. Consequently, the growing emphasis on a sustainable packaging approach emerges as a driving force in the beer packaging market.

A key trend gaining momentum in the beer packaging market is product innovation. Major players in the market are channeling their efforts into creating innovative products, including smart packaging, biodegradable packaging, oxygen scavengers, digital printing, and tamper-evident seals, as part of their strategy to strengthen their market position. Biodegradable packaging, which naturally dissolves and disintegrates, is gaining popularity in beer packaging, with materials such as paper, corn-starch, and bioplastics being used. For example, in March 2021, Corona, a Belgium-based company, introduced biodegradable packaging made from barley by-products. The brand launched sustainable six-pack holders made from barley waste generated in the beer-making process, aligning with environmentally friendly and sustainable packaging practices. This focus on product innovation is contributing to the dynamism and competitiveness of the beer packaging market.

Prominent companies in the beer packaging market are strategically engaging in partnerships to boost revenues and explore innovative solutions. An example of such collaboration is seen in the partnership between Diageo, a UK-based beverages company, and ecoSPIRITS, a Singapore-based beverages packaging company. In October 2022, they jointly launched the ecoSPIRITS Intelligent Circular Closed Loop Network, leveraging the ecoSPIRITS closed-loop system. This initiative is designed to reduce waste and environmental impact in the spirits industry, focusing on packaging and distribution aspects. The SmartPour 2.0S Smirnoff Edition, the inaugural Internet-of-Things (IoT) device powered by ecoSPIRITS' CircularONE software platform, enhances the security, scalability, and efficiency of the global closed-loop network. Through such partnerships, major companies are addressing sustainability challenges and driving innovation in the beer packaging market.

In January 2022, TricorBraun, a US-based designer and distributor of rigid packaging, made a strategic move by acquiring Zuckerman Honickman and Vessel Packaging for an undisclosed amount. This acquisition enhances TricorBraun's presence in the beverage packaging market, positioning the company to expand its offerings and services across North America. Zuckerman Honickman and Vessel Packaging, a US-based packaging and container company specializing in beverages, including craft beer, aligns with TricorBraun's strategic objective of strengthening its capabilities and market position in the beverage packaging sector. These partnerships underscore the industry trend of major players collaborating to tap into new opportunities, drive innovation, and enhance their competitive stance in the dynamic beer packaging market.

Major companies operating in the beer packaging market report are ActionPak Inc., AGI glaspac Ltd., Allied Glass Containers Ltd., Amcor Group GmbH, Ardagh Group SA, Ball Corporation, Berlin Packaging LLC, Canpack SA, Carlsberg Breweries A/S, Crawford Packaging Materials Ltd., Crown Holdings Inc., Graphic Packaging Holding Company, Messe Düsseldorf GmbH, Nampack Ltd., Smurfit Kappa Group plc, Tetra Laval International SA, Westrock Company, Fabri-Kal Corp., Great Little Box Company Ltd., Owens-Illinois Inc., Plastipak Holdings Inc., Rexam plc, Asahi Group Holdings Ltd., Beatson Clark Ltd., DS Smith plc, Gerresheimer AG, Heineken N.V., Kirin Holdings Company Limited, Krones AG, Molson Coors Beverage Company.

North America was the largest region in the beer packaging market in 2023. The regions covered in the beer packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the beer packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Key beer packaging formats include bottles, kegs, and cans. Bottles, characterized by a narrow neck and a sealable mouth, uphold beer quality, offer branding opportunities, and provide eco-friendly and aesthetically pleasing options. These packaging options utilize materials such as glass, metal, and polyethylene terephthalate (PET), available in formats such as 12-pack, 4-pack, and 6-pack configurations.

The beer packaging market research report is one of a series of new reports that provides beer packaging market statistics, including the beer packaging industry's global market size, regional shares, competitors with a beer packaging market share, detailed beer packaging market segments, market trends, and opportunities, and any further data you may need to thrive in the beer packaging industry. This beer packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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