Digital Content Creation Global Market Report 2024

The digital content creation market has grown rapidly in recent years. It will grow from $24.72 billion in 2023 to $28.33 billion in 2024 at a compound annual growth rate (CAGR) of 14.6%. The growth observed in the historical period can be credited to the emergence of social media platforms, a surge in internet penetration, the prevalence of user-generated content, the expansion of influencer marketing, opportunities for content monetization, and the democratization of creativity.

The digital content creation market is expected to see rapid growth in the next few years. It will grow to $49.02 billion in 2028 at a compound annual growth rate (CAGR) of 14.7%. The anticipated growth in the forecast period can be ascribed to factors such as the rise of interactive and dynamic content, a focus on sustainability and eco-friendly practices, the adoption of cross-platform content creation, the utilization of data-driven insights for creators, and the prevalence of interactive content formats. Key trends expected in the forecast period encompass the prominence of live streaming, the integration of AI-powered content creation, the growth of podcasting, a heightened emphasis on localization and personalization, increased integration with emerging technologies, and the advancement of 3D content creation.

The growth trajectory of the digital content creation market is being significantly influenced by the increasing adoption of artificial intelligence (AI). AI, a field combining computer science and extensive datasets, is instrumental in solving complex problems. It encompasses a set of technologies enabling computers to execute advanced functions. In the realm of digital content creation, AI plays a pivotal role in generating articles, blog entries, social media posts, and product descriptions. Leveraging natural language processing (NLP) and machine learning algorithms, AI interprets user intent and analyzes vast datasets to produce unique and relevant content. As of May 2022, a report by International Business Machines Corporation (IBM) revealed a substantial increase in global AI adoption, reaching 35% across 7,502 enterprises worldwide. The adoption rate is expected to rise by 13% in 2022 compared to the previous year. With 35% of organizations already using AI and 42% contemplating adoption, two-thirds (66%) are either executing or planning to use AI to achieve their sustainability goals. Consequently, the growth in AI adoption is a driving force behind the expansion of the digital content creation market.

Digital content creation market is the escalating preference for influencer marketing. Influencer marketing involves businesses collaborating with individuals who possess a significant and engaged following on social media platforms, blogs, or other online channels. The emphasis on partnering with influencers underscores the importance for content creators to produce compelling and authentic content, a key element for successful influencer marketing campaigns aiming to reach broader audiences. In October 2023, a survey of 3,500 marketing agencies by Influencer Marketing Hub, a Denmark-based media company specializing in social media and influencer marketing, projected that the influencer marketing industry would reach a value of $21.1 billion in 2023. Moreover, 82% of the surveyed respondents expressed their intention to allocate a budget for influencer marketing in 2023, marking a growth from the 77% reported in 2022. Therefore, the increasing preference for influencer marketing is poised to drive the digital content creation market.

Technological advancement stands out as a prominent trend gaining traction in the digital content creation market. Major companies within this market are strategically focused on developing technologically advanced products to solidify their positions. For example, in February 2023, Knorish Frameworks Private Limited, an India-based company specializing in technology solutions, introduced FunnelsGPT. This artificial intelligence content creation tool utilizes predictive generative text-based AI technology to assist organizations in creating compelling content efficiently. FunnelsGPT provides course designers with high-conversion landing page material, engaging social media posts, and compelling ad copy, contributing to the enhancement of online presence and conversion rates. The tool's capabilities include quick analysis of various content pieces, offering exceptional solutions within seconds, and aiding developers in crafting superior marketing and promotional content.

Companies in the digital content creation market are actively engaged in developing innovative products, such as content creation suites, to gain a competitive advantage and address evolving industry demands. Content creation suites encompass a comprehensive set of tools and features designed to assist publishers in generating high-quality video content, enhancing storytelling, and expanding their video inventory for engaging consumer experiences and advertiser partnerships. In May 2023, Connatix Holdings Inc., a US-based video technology company, launched its content creation suite. This suite offers publishers a range of tools to generate new video content, enhance storytelling, and expand video inventory, aligning with the updated ad format guidelines for digital video and CTV by IAB Tech Lab. Connatix's tools cater to publishers of all sizes, facilitating the scaling of their video libraries and the evolution of their content strategies. The suite includes options for creating complementary videos that narrate articles aloud and integrating syndication into the platform, allowing publishers to effortlessly incorporate thousands of videos from leading media companies.

In November 2021, Deloitte Digital, a US-based media company, acquired Ad2pro Global Creative Solutions Private Limited. This strategic acquisition enhances Deloitte Digital's capabilities in content production, marketing automation, extended reality, and media ad production. The goal is to provide comprehensive content solutions for chief marketing officers, enabling personalized customer experiences and meaningful business impact. Ad2pro Global Creative Solutions Private Limited, based in India, specializes in content creation.

Major companies operating in the digital content creation market report are Microsoft Corporation, PicsArt Inc., Adobe Systems Incorporated, Cascade Parent Limited, Acrolinx GmbH, Integra Software Service, MarketMuse Inc., Quark Software Inc., Canva, Apple Inc., Aptara Inc., Trivantis Corporation, Google LLC, Avid Technology Inc, Digital 360, Autodesk Inc., Blender Foundation, Maxon Computer GmbH, Pixologic Inc., TechSmith Corporation, Serif Ltd., NewTek Inc., Blackmagic Design Pty. Ltd., Toon Boom Animation Inc., Unity Technologies, Epic Games Inc., SideFX, Dassault Systèmes SE, The Foundry Visionmongers Ltd., Wondershare Technology Co. Ltd., PreSonus Audio Electronics Inc., CyberLink Corp., Cheetah Mobile Inc, Articulate Global Inc., Alteryx Inc., Alibaba Group Holding Limited, Reallusion Inc., MAGIX Software GmbH, Smith Micro Software Inc., Maxwell Render, Pixlr.

North America was the largest region in the digital content creation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global digital content creation market report during the forecast period. The regions covered in the digital content creation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital content creation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary components of digital content creation encompass tools and services. Digital content creation tools are software or resources facilitating content development for marketing objectives within an organization. These tools contribute to the creation of written or visual material, such as blogs, videos, infographics, or other formats, tailored to a targeted audience for efficient communication. The formats of digital content creation include textual, graphical, video, audio, among others, and are utilized by both small and medium enterprises (SMEs) and large enterprises, deployed either on the cloud or on-premises. This process is prevalent in various industries, including hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, government, and others.

The digital content creation market research report provides digital content creation market statistics, including digital content creation industry global market size, regional shares, competitors with a digital content creation market share, detailed digital content creation market segments, market trends and opportunities, and any further data you may need to thrive in the digital content creation industry. This digital content creation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital content creation market includes revenues earned by entities by providing content-creating and management services such as blogging, article writing, maintaining and updating websites, online commentary, photography, videography, maintenance of social media accounts, editing services, and distribution of digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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