Complete Nutrition Products Market Report 2025

The complete nutrition products market size has grown strongly in recent years. It will grow from $5.85 billion in 2024 to $6.23 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to increased health consciousness, aging population, busy lifestyles, sports and fitness trends, nutritional deficiency awareness.

The complete nutrition products market size is expected to see strong growth in the next few years. It will grow to $8.34 billion in 2029 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to personalization and customization, e-commerce, and direct-to-consumer channels, focus on mental health and cognitive function, sustainability and ethical considerations, government initiatives and regulations. Major trends in the forecast period include personalization and customization, plant-based and alternative proteins, functional ingredients for health benefits, convenience and on-the-go options, digital health and wellness integration.

The growth in the complete nutrition products market is expected to be propelled by the rising prevalence of health conditions such as obesity, cardiovascular disease, and cancer. This trend reflects the increasing number of individuals facing health challenges related to obesity, contributing to conditions such as heart disease, stroke, and specific types of cancer. Complete nutrition products play a vital role in managing health issues by providing a balanced combination of macronutrients and essential micronutrients. According to a report from March 2023 by the World Obesity Federation, over 4 billion individuals, constituting 51% of the global population, are projected to grapple with overweight or obesity by 2035. Additionally, nearly 2 billion people, or 1 in 4 individuals, are anticipated to be affected by obesity. Furthermore, data from the Journal of the American College of Cardiology (JACC) in December 2022 revealed that ischemic heart disease accounted for 9.44 million cardiovascular deaths in 2021, emphasizing the significant impact of cardiovascular health issues. Thus, the rising prevalence of health conditions is a key driver for the complete nutrition products market.

Increasing health consciousness is poised to drive the growth of the complete nutrition products market. This phenomenon refers to a growing awareness and emphasis on maintaining and enhancing overall health and well-being. Health-conscious individuals are increasingly turning to complete nutrition products as a convenient and comprehensive solution to meet their nutritional needs. A survey released in May 2022 by the International Food Information Council (IFIC), a US-based non-profit organization focused on providing science-based information on food safety, nutrition, and health, highlighted the evolving dietary habits of Americans. Out of a survey of 1,005 Americans, 52% reported following a specific diet or eating pattern in 2022, marking a significant increase from the previous year (39% in 2021). The rise in health-conscious behaviors was particularly notable among individuals under the age of 50, with popular diets including clean eating, mindful eating, calorie counting, and plant-based options. This increased focus on health consciousness is a driving force behind the growth of the complete nutrition products market.

Leading companies in the complete nutrition products market are prioritizing the development of innovative items, such as healthy aging milk powders, to address the rising demand for functional foods that enhance overall wellness, boost bone health, and promote longevity in aging populations. Healthy aging milk powders are nutrient-dense supplements designed to enhance the health and vitality of older adults, assisting in the maintenance of strong bones and muscles. For example, in November 2023, Arla Foods Ingredients, a Denmark-based food company specializing in dairy products, introduced three formulated powder recipes aimed at the expanding healthy aging market in China. These powders contain added vitamins, minerals, probiotics, and high-quality ingredients like whey proteins and milk fat globule membrane (MFGM), all tailored to support muscle and bone health.

Major companies in the complete nutrition products market are concentrating on creating innovative combinations of food and supplements to tackle specific nutritional deficiencies, improve overall health, and meet the unique dietary needs of consumers, including those on weight-loss treatments. These food and supplement combos consist of nutrient-rich foods paired with dietary supplements to deliver essential vitamins, minerals, proteins, and other vital nutrients. For instance, in February 2024, Herbalife, a health and wellness company based in the US, introduced the Herbalife GLP-1 Nutrition Companion product combos. These combos are specifically designed to meet the nutritional requirements of individuals taking GLP-1 and other weight-loss medications, offering both classic and vegan options. They provide essential protein, fiber, vitamins, and minerals to help maintain muscle mass, promote digestive regularity, and support overall health.

In February 2023, Starco Brands, Inc., a US-based consumer products company, made a strategic move by acquiring Soylent Nutrition Inc. for an undisclosed amount. This acquisition reflects Starco Brands' commitment to expanding its customer base and entering new market segments through the development of innovative technologies and brands. Soylent Nutrition Inc., a US-based food technology company, specializes in creating and producing complete nutrition products.

Major companies operating in the complete nutrition products market include Huel Limited, Numix LLC, IdealShape LLC, SlimFast Group, LadyBoss Weight Loss LLC, RSP Nutrition LLC, Bright Lifecare Pvt. Ltd., Jimmy Joy B.V., YFood Labs GmbH, Herbalife Nutrition Ltd., Amway Corporation, Ample Foods Inc., Danone S.A., Abbott Laboratories, PROBAR LLC, Nestlé S.A., GlaxoSmithKline plc, The Nature's Bounty Co., Nature's Way Products LLC, Garden of Life LLC, NOW Foods, Isagenix International LLC, Orgain Inc., MuscleTech, Vitacost.com Inc., USANA Health Sciences Inc., AdvoCare International L.P., Pharmavite LLC, Bayer AG, XanGo LLC, SmartyPants Vitamins, Barlean's, Optimum Nutrition, Swisse Wellness Pty Ltd, Pure Protein Corporation, Ambronite, Arbonne International LLC, Quest Nutrition LLC, Bio-Engineered Supplements and Nutrition Inc., Amazing Grass, Rain International LLC, Sunwarrior.

North America was the largest region in the complete nutrition products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global complete nutrition products market report during the forecast period. The regions covered in the complete nutrition products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the complete nutrition products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Complete nutrition products are food or supplement items strategically formulated to offer a well-rounded combination of essential macronutrients and micronutrients for optimal health. These products are designed to complement and augment a balanced diet and healthy lifestyle.

The primary formats of complete nutrition products include powder, ready-to-drink (RTD) shakes, and bars. Powdered supplements are available in a powdered form and are typically mixed with water or milk to create a nutritional beverage that fulfills the body's essential nutrient requirements. These products are distributed through various channels, including supermarkets, hypermarkets, convenience stores, online platforms, and others, catering to consumers across different age groups, such as infants, children, adults, and the elderly.

The complete nutrition products market research report is one of a series of new reports that provides complete nutrition products market statistics, including complete nutrition products industry global market size, regional shares, competitors with a complete nutrition products market share, detailed complete nutrition products market segments, market trends and opportunities, and any further data you may need to thrive in the complete nutrition products industry. This complete nutrition products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The complete nutrition products market consists of sales of meal replacement shakes, protein bars, supplements, complete nutrition cookies, and nutrition capsules or tablets. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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