The cognitive media market size has grown exponentially in recent years. It will grow from $2.14 billion in 2024 to $2.67 billion in 2025 at a compound annual growth rate (CAGR) of 24.8%. The growth in the historic period can be attributed to increased complexity in media ecosystems, demand for personalized user experiences, content monetization strategies, integration of natural language processing (NLP), addressing information overload.
The cognitive media market size is expected to see exponential growth in the next few years. It will grow to $7.2 billion in 2029 at a compound annual growth rate (CAGR) of 28.1%. The growth in the forecast period can be attributed to augmented and virtual reality (AR/VR) integration, blockchain for content verification, evolving advertising models, cross-platform content delivery. Major trends in the forecast period include personalized content experiences, emotion and sentiment analysis, automated content creation, interactive and immersive experiences, real-time content adaptation.
The cognitive media market is anticipated to experience growth, propelled by the increasing number of internet users. The surge in internet users is attributed to the rapid expansion of digital services and the growing dependence on technology in daily life, making internet access a necessity. The transformative impact of this exponential growth in internet users has reshaped the media consumption landscape, ushering in the era of cognitive media designed to actively engage the audience's cognitive abilities. As of 2022, the International Telecommunication Union reported an estimated 5.3 billion internet users, constituting 66% of the global population. This marked a growth rate of 6.1% from the previous year, underscoring the significance of the rising number of internet users in driving the cognitive media market.
The cognitive media market is poised for growth due to the escalating demand for artificial intelligence (AI) technologies across various applications. The application of AI technologies encompasses areas such as decision management, AI-optimized hardware, robotic process automation, and natural language processing. Cognitive computing, representing AI systems that emulate human cognition, is increasingly utilized for real-time analysis of the real-world environment, context, intent, and other variables crucial for problem-solving. Notably, the IBM Global AI Adoption Index 2022 revealed a substantial increase in the global adoption rate of AI, reaching 35%, up four points from the previous year. The survey of 7,502 businesses worldwide indicated a growing trend, with 13% more firms projected to adopt AI in 2022 compared to 2021. This surge in demand for AI technologies across diverse applications is a key driver fueling the growth of the cognitive media market.
Technological advancement emerges as a prominent trend shaping the cognitive media market, with major companies strategically focusing on innovation to maintain their market standing. An illustrative example is Juji Inc., a US-based artificial intelligence company specializing in chatbot and empathetic AI solutions. In March 2023, Juji Inc. introduced a cutting-edge generative AI tool designed to automate the creation of cognitive AI chatbots. This tool empowers organizations to swiftly develop customized AI chatbots without the need for additional IT resources or coding. These cognitively intelligent AI chatbots have the capability to augment human teams, automating high-touch, high-stakes interactions by leveraging superior human interpersonal skills, including active listening and comprehension of body language.
Major players in the cognitive media market are actively engaging in strategic partnerships to redefine the viewer experience, enhancing engagement and satisfaction. Partnerships enable companies to harness their collective strengths and resources, facilitating the development of advanced solutions for the media and entertainment industry. In September 2023, Vionlabs, a Sweden-based provider of cognitive AI technology, partnered with Innotech Corporation, a Japan-based technology solutions provider, to deliver innovative solutions to Hulu Japan. As part of this collaboration, Vionlabs' AI-powered video-to-metadata discovery and personalization platform, Fingerprint+, will be seamlessly integrated into Hulu Japan's video streaming service. Vionlabs' cognitive AI, AINAR, utilizes advanced algorithms and machine learning to extract relevant metadata, comprehending the emotional impact of content.
In August 2024, Reddit, Inc., a US-based social media company, acquired Memorable AI for an undisclosed amount. This acquisition is intended to enhance Reddit's platform by incorporating Memorable AI's advanced technology, which focuses on creating personalized user experiences and improving content discovery. Memorable AI, a US-based technology company, specializes in cognitive media solutions that utilize artificial intelligence to analyze and generate content, facilitating more personalized and engaging user interactions in digital environments. Through this acquisition, Reddit aims to strengthen its platform's ability to deliver tailored experiences to its users.
Major companies operating in the cognitive media market include International Business Machines Corporation, Google LLC, Amazon Web Services Inc., Microsoft Corporation, Salesforce.com Inc., Adobe Inc., Baidu Inc., Nvidia Corporation, Veritone Inc., Albert Inc., Crimson Hexagon, Valossa Labs Oy, SoundHound AI Inc., Newsrx, ByteDance Ltd., Kenshoo Inc., Zeta Global Holdings Corp., Kitewheel LLC, Clarifai Inc., Spotad Ltd., Accenture plc, Alteryx, Cisco Systems Inc., Brandwatch, Video Intelligence AG, OpenText, SAS Institute Inc., Hewlett Packard Enterprise Company LP, Pegasystems Inc.
North America was the largest region in the cognitive media market in 2024. The regions covered in the cognitive media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cognitive media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Cognitive media refers to the interpretive methods employed by human users, focusing on the conceptual aspects rather than the physical elements of computer representation. This form of media is instrumental in creating explainer films, whiteboard videos, representations, and infographics, enhancing the accessibility of information.
The key elements of cognitive media revolve around services and solutions. Cognitive media services involve cloud-based systems that empower users to develop media-centric approaches, such as OTT content creation or live streaming. These services play crucial roles in content protection, insights extraction, and video encoding. Leveraging technologies such as natural language processing, deep learning, and machine learning, these services can be deployed both on-premises and in the cloud. They find applications in predictive analysis, security management, content management, network optimization, recommendation and personalization, customer retention, and other diverse areas. These technologies cater to various industries, including banking, retail, healthcare, and more.
The cognitive media market research report is one of a series of new reports that provides cognitive media market statistics, including the cognitive media industry global market size, regional shares, competitors with a cognitive media market share, detailed cognitive media market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive media industry. This cognitive media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cognitive media market consists of revenues earned by entities by providing cognitive media services such as deployment and integration, training, and consulting. The market value includes the value of related goods sold by the service provider or included within the service offering. The cognitive media market also includes sales of central processing unit, scanners, and video display unit. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The cognitive media market size is expected to see exponential growth in the next few years. It will grow to $7.2 billion in 2029 at a compound annual growth rate (CAGR) of 28.1%. The growth in the forecast period can be attributed to augmented and virtual reality (AR/VR) integration, blockchain for content verification, evolving advertising models, cross-platform content delivery. Major trends in the forecast period include personalized content experiences, emotion and sentiment analysis, automated content creation, interactive and immersive experiences, real-time content adaptation.
The cognitive media market is anticipated to experience growth, propelled by the increasing number of internet users. The surge in internet users is attributed to the rapid expansion of digital services and the growing dependence on technology in daily life, making internet access a necessity. The transformative impact of this exponential growth in internet users has reshaped the media consumption landscape, ushering in the era of cognitive media designed to actively engage the audience's cognitive abilities. As of 2022, the International Telecommunication Union reported an estimated 5.3 billion internet users, constituting 66% of the global population. This marked a growth rate of 6.1% from the previous year, underscoring the significance of the rising number of internet users in driving the cognitive media market.
The cognitive media market is poised for growth due to the escalating demand for artificial intelligence (AI) technologies across various applications. The application of AI technologies encompasses areas such as decision management, AI-optimized hardware, robotic process automation, and natural language processing. Cognitive computing, representing AI systems that emulate human cognition, is increasingly utilized for real-time analysis of the real-world environment, context, intent, and other variables crucial for problem-solving. Notably, the IBM Global AI Adoption Index 2022 revealed a substantial increase in the global adoption rate of AI, reaching 35%, up four points from the previous year. The survey of 7,502 businesses worldwide indicated a growing trend, with 13% more firms projected to adopt AI in 2022 compared to 2021. This surge in demand for AI technologies across diverse applications is a key driver fueling the growth of the cognitive media market.
Technological advancement emerges as a prominent trend shaping the cognitive media market, with major companies strategically focusing on innovation to maintain their market standing. An illustrative example is Juji Inc., a US-based artificial intelligence company specializing in chatbot and empathetic AI solutions. In March 2023, Juji Inc. introduced a cutting-edge generative AI tool designed to automate the creation of cognitive AI chatbots. This tool empowers organizations to swiftly develop customized AI chatbots without the need for additional IT resources or coding. These cognitively intelligent AI chatbots have the capability to augment human teams, automating high-touch, high-stakes interactions by leveraging superior human interpersonal skills, including active listening and comprehension of body language.
Major players in the cognitive media market are actively engaging in strategic partnerships to redefine the viewer experience, enhancing engagement and satisfaction. Partnerships enable companies to harness their collective strengths and resources, facilitating the development of advanced solutions for the media and entertainment industry. In September 2023, Vionlabs, a Sweden-based provider of cognitive AI technology, partnered with Innotech Corporation, a Japan-based technology solutions provider, to deliver innovative solutions to Hulu Japan. As part of this collaboration, Vionlabs' AI-powered video-to-metadata discovery and personalization platform, Fingerprint+, will be seamlessly integrated into Hulu Japan's video streaming service. Vionlabs' cognitive AI, AINAR, utilizes advanced algorithms and machine learning to extract relevant metadata, comprehending the emotional impact of content.
In August 2024, Reddit, Inc., a US-based social media company, acquired Memorable AI for an undisclosed amount. This acquisition is intended to enhance Reddit's platform by incorporating Memorable AI's advanced technology, which focuses on creating personalized user experiences and improving content discovery. Memorable AI, a US-based technology company, specializes in cognitive media solutions that utilize artificial intelligence to analyze and generate content, facilitating more personalized and engaging user interactions in digital environments. Through this acquisition, Reddit aims to strengthen its platform's ability to deliver tailored experiences to its users.
Major companies operating in the cognitive media market include International Business Machines Corporation, Google LLC, Amazon Web Services Inc., Microsoft Corporation, Salesforce.com Inc., Adobe Inc., Baidu Inc., Nvidia Corporation, Veritone Inc., Albert Inc., Crimson Hexagon, Valossa Labs Oy, SoundHound AI Inc., Newsrx, ByteDance Ltd., Kenshoo Inc., Zeta Global Holdings Corp., Kitewheel LLC, Clarifai Inc., Spotad Ltd., Accenture plc, Alteryx, Cisco Systems Inc., Brandwatch, Video Intelligence AG, OpenText, SAS Institute Inc., Hewlett Packard Enterprise Company LP, Pegasystems Inc.
North America was the largest region in the cognitive media market in 2024. The regions covered in the cognitive media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cognitive media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Cognitive media refers to the interpretive methods employed by human users, focusing on the conceptual aspects rather than the physical elements of computer representation. This form of media is instrumental in creating explainer films, whiteboard videos, representations, and infographics, enhancing the accessibility of information.
The key elements of cognitive media revolve around services and solutions. Cognitive media services involve cloud-based systems that empower users to develop media-centric approaches, such as OTT content creation or live streaming. These services play crucial roles in content protection, insights extraction, and video encoding. Leveraging technologies such as natural language processing, deep learning, and machine learning, these services can be deployed both on-premises and in the cloud. They find applications in predictive analysis, security management, content management, network optimization, recommendation and personalization, customer retention, and other diverse areas. These technologies cater to various industries, including banking, retail, healthcare, and more.
The cognitive media market research report is one of a series of new reports that provides cognitive media market statistics, including the cognitive media industry global market size, regional shares, competitors with a cognitive media market share, detailed cognitive media market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive media industry. This cognitive media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cognitive media market consists of revenues earned by entities by providing cognitive media services such as deployment and integration, training, and consulting. The market value includes the value of related goods sold by the service provider or included within the service offering. The cognitive media market also includes sales of central processing unit, scanners, and video display unit. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Cognitive Media Market Characteristics3. Cognitive Media Market Trends and Strategies4. Cognitive Media Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market32. Global Cognitive Media Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Cognitive Media Market34. Recent Developments in the Cognitive Media Market
5. Global Cognitive Media Growth Analysis and Strategic Analysis Framework
6. Cognitive Media Market Segmentation
7. Cognitive Media Market Regional and Country Analysis
8. Asia-Pacific Cognitive Media Market
9. China Cognitive Media Market
10. India Cognitive Media Market
11. Japan Cognitive Media Market
12. Australia Cognitive Media Market
13. Indonesia Cognitive Media Market
14. South Korea Cognitive Media Market
15. Western Europe Cognitive Media Market
16. UK Cognitive Media Market
17. Germany Cognitive Media Market
18. France Cognitive Media Market
19. Italy Cognitive Media Market
20. Spain Cognitive Media Market
21. Eastern Europe Cognitive Media Market
22. Russia Cognitive Media Market
23. North America Cognitive Media Market
24. USA Cognitive Media Market
25. Canada Cognitive Media Market
26. South America Cognitive Media Market
27. Brazil Cognitive Media Market
28. Middle East Cognitive Media Market
29. Africa Cognitive Media Market
30. Cognitive Media Market Competitive Landscape and Company Profiles
31. Cognitive Media Market Other Major and Innovative Companies
35. Cognitive Media Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Cognitive Media Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on cognitive media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for cognitive media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The cognitive media market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Component: Services; Solution2) By Technology: Natural Language Processing; Deep Learning and Machine Learning
3) By Deployment: On-Premises; Cloud
4) By Application: Predictive Analysis; Security Management; Content Management; Network Optimization; Recommendation and Personalization; Customer Retention; Other Application
5) By End User: Banking Sector; Retail Sector; Healthcare Sector; Other End User
Subsegments:
1) By Services: Consulting Services; Implementation Services; Support and Maintenance Services2) By Solution: Content Creation and Management Solutions; Audience Engagement Solutions; Analytics and Insights Solutions
Key Companies Mentioned: International Business Machines Corporation; Google LLC; Amazon Web Services Inc.; Microsoft Corporation; Salesforce.com Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- International Business Machines Corporation
- Google LLC
- Amazon Web Services Inc.
- Microsoft Corporation
- Salesforce.com Inc.
- Adobe Inc.
- Baidu Inc.
- Nvidia Corporation
- Veritone Inc.
- Albert Inc.
- Crimson Hexagon
- Valossa Labs Oy
- SoundHound AI Inc.
- Newsrx
- ByteDance Ltd.
- Kenshoo Inc.
- Zeta Global Holdings Corp.
- Kitewheel LLC
- Clarifai Inc.
- Spotad Ltd.
- Accenture plc
- Alteryx
- Cisco Systems Inc.
- Brandwatch
- Video Intelligence AG
- OpenText
- SAS Institute Inc.
- Hewlett Packard Enterprise Company LP
- Pegasystems Inc.
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | February 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 2.67 Billion |
Forecasted Market Value ( USD | $ 7.2 Billion |
Compound Annual Growth Rate | 28.1% |
Regions Covered | Global |
No. of Companies Mentioned | 29 |