Pet Dental Health Global Market Report 2024

The pet dental health market has grown strongly in recent years. It will grow from $6.12 billion in 2023 to $6.56 billion in 2024 at a compound annual growth rate (CAGR) of 7.1%. During the historic period, the growth observed in this sector can be primarily attributed to several key factors. Firstly, the steady rise in pet ownership and the trend of humanizing pets contributed significantly. This shift in perception led to increased awareness among pet owners about the crucial link between oral health and overall well-being in pets.

The pet dental health market is expected to see strong growth in the next few years. It will grow to $8.75 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. Anticipated growth in the upcoming forecast period is expected to stem from several key factors within the pet dental health sector. Foremost is the burgeoning pet population in emerging markets, indicating a larger consumer base with increased pet ownership in these regions.

The projected growth in the pet dental health market is anticipated to be driven by the increasing prevalence of pet dental diseases. These conditions, impacting the supportive tissues of pets' teeth, often stem from bacterial infections or oral injuries, leading to ailments such as gum inflammation, gingivitis, and periodontal issues. The focus on pet dental health involves the diagnosis, maintenance, monitoring, and prevention of these oral afflictions to ensure the overall well-being of pets. Recent research, such as the Royal Veterinary College's study in August 2021, revealed that approximately one in eight dogs suffers from dental illness annually. Additionally, reports such as the one published by the Santa Cruz Veterinary Clinic underscored the high susceptibility of dogs to dental problems, with 80% affected by periodontal disease by the age of three, highlighting the driving force behind the market's growth.

A significant driver of growth in the pet dental health market is the increasing number of pet owners. Pet ownership involves actively caring for domesticated animals within one's living environment and demands a comprehensive approach to maintain pets' oral health. Responsible pet ownership entails a combination of at-home care, veterinary interventions, and preventive measures. Statistics from the World Animal Foundation in October 2023 highlighted the substantial ownership of dogs compared to cats, horses, or saltwater fish tanks, indicating a rising number of individuals taking responsibility for pets, thereby contributing to the growth of the pet dental health market.

Product innovations represent a prominent trend shaping the pet dental health market, with major companies focusing on introducing innovative products to fortify their market positions. For instance, in January 2022, Bow Wow Labs, Inc. unveiled the 4in1 Enzymatic Toothpaste Gel and 4in1 Toothbrush, incorporating natural ingredients such as aloe, manuka honey, sage, baking soda, parsley, and enzymes. These products aim to support healthy gums, reduce plaque formation, eliminate harmful bacteria, soothe gums, and freshen pets' breath, showcasing a trend toward gentle and effective oral care solutions.

Strategic partnerships are being leveraged by major companies in the pet dental health market to promote events such as Pet Dental Health Month. These partnerships involve collaborating with organizations to combine strengths and resources for mutual benefit. For instance, in January 2022, the partnership announced between Kind News magazine and Early Smiles Sacramento for National Children's Dental Health Month and National Pet Dental Health Month aims to educate youngsters about the importance of good oral health for both children and pets. Through bright visuals and engaging content, this collaboration offers innovative ways to educate children while emphasizing the role of early prevention in oral health.

In January 2022, Swedencare AB, a pet healthcare company based in Sweden, completed the acquisition of Innovet Pet for a total of €100 million ($109.3 million). This strategic acquisition serves as Swedencare's entry point into the Italian pet healthcare sector, facilitating an expansion of its presence within the broader pet health market. Innovet Pet, headquartered in Italy, specializes in veterinary supplements, particularly focusing on areas such as dental health among other segments within the industry.

Major companies operating in the pet dental health market report are Virbac Animal Health, Colgate-Palmolive Company, Dechra Pharmaceuticals plc, Nestlé SA, Vetoquinol SA, Central Garden & Pet Company, BarkBox, Basepaws Inc., Imrex Inc., Animal Microbiome Analytics Inc., Dentalaire International, Mars Incorporated, PetIQ LLC, Petzlife Co., General Electric Company, Spectrum Brands Holdings Inc., Aller Petfood LLC, Nutri-Vet, Ceva Santé Animale, Pets Global Inc., Cosmos Corporation, Oxyfresh Inc., Nylabone, LebaLab Inc., Vetradent, Heska Corporation, The Clorox Company, VetOne, Healthy Mouth LLC, ARK naturals.

North America was the largest region in the pet dental health market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global pet dental health market report during the forecast period. The regions covered in the pet dental health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet dental health market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pet dental health market is segmented into two categories products and services. Products encompass a wide array of offerings, both tangible and intangible, utilized by pet owners to prevent and treat dental health issues in their pets. This includes items such as toothpaste, brushes, oral care solutions, specialized foods, treats, dental chews, dental powders, medications, equipment, and similar items. The market addresses several major indications such as gum diseases, endodontic diseases, dental calculus, oral tumors, and more, catering to different animal types such as dogs, cats, and others. These products are distributed through various channels, including veterinary hospitals, clinics, retail pharmacies, e-commerce platforms, and other relevant outlets.

The pet dental health market research report provides pet dental health market statistics, including pet dental health industry global market size, regional shares, competitors with a pet dental health market share, detailed pet dental health market segments, market trends and opportunities, and any further data you may need to thrive in the pet dental health industry. This pet dental health market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet dental health market consists of sales of toothpaste, toothbrushes, dental treats, dental gels, and water additives. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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