Digitally Printed Wallpaper Global Market Report 2024

The digitally printed wallpaper market has grown rapidly in recent years. It will grow from $8.13 billion in 2023 to $9.19 billion in 2024 at a compound annual growth rate (CAGR) of 13.1%. The expansion witnessed in the historical period can be attributed to the increasing popularity of interior design preferences, a growing emphasis on environmental sustainability, the cost-effective nature of mass customization, rapid turnaround times, the flourishing real estate and construction sectors, and evolving consumer lifestyles.

The digitally printed wallpaper market is expected to see rapid growth in the next few years. It will grow to $15.09 billion in 2028 at a compound annual growth rate (CAGR) of 13.2%.The anticipated growth in the forecast period can be ascribed to the integration of artificial intelligence (AI) in design, accelerated urbanization and housing development, an increasing preference for eco-friendly materials, the integration of smart home technologies, and the emergence of 3D printing. Key trends expected in this period encompass customization and personalization, the adoption of environmentally friendly materials, advancements in printing technologies, the integration of 3D printing, and collaborative ventures with artists in the realm of digital art.

The future growth of the digitally printed wallpaper market is expected to be fueled by an increasing emphasis on improved aesthetics. These wallpapers are becoming integral to home decor, facilitating the creation of accent walls, dramatic designs on ceilings, wallpaper murals, and scenic elements that can transform rooms into artistic spaces. This not only adds functionality to living spaces but also aligns with occupants' lifestyles, making places more inviting and interconnected. Additionally, it contributes to enhancing property value and supporting various activities. For example, a Home Décor Survey conducted by Sullivans in May 2021 revealed that approximately 76% of consumers expressed their intention to purchase the same or a greater amount of home décor items compared to the previous year. Such acquisitions are often driven by the desire to establish a unique ambiance, express personal style, and improve the safety and comfort of living spaces. Consequently, the growing focus on improved aesthetics is a key driver of the digitally printed wallpapers market.

The expansion of the construction industry is poised to contribute significantly to the growth of the digitally printed wallpaper market. This sector, encompassing residential, commercial, and civil engineering projects, is experiencing substantial growth, with digitally printed wallpapers providing customizable and visually appealing design solutions. These wallpapers enhance interior aesthetics, allowing for personalized spaces that align with modern design trends. For instance, projections from Rethinking The Future indicate an anticipated 8.5% compound annual growth rate (CAGR) for the Canadian construction industry by 2024, reaching a value of $354.9 billion (USD). A global perspective, as reported by Oxford Economics in October 2021, forecasts a 42% increase in global construction output between 2020 and 2030, amounting to an additional $4.5 trillion and reaching a total of $15.2 trillion (USD). As a result, the growth in the construction industry is identified as a significant driver for the digitally printed wallpaper market.

The digitally printed wallpaper market is experiencing a notable trend towards technological advancements, with key players in the manufacturing sector actively focusing on innovation to strengthen their market positions. A prime example is ColorJet Group, an India-based digital textile and inkjet printer manufacturer, which, in June 2021, introduced SONIQ HQ PLUS - a high-quality printing machine for format Eco Solvent printing. This innovative model prioritizes sustainability, incorporating GreenTech and BioPrintTM technologies to deliver environmentally responsible printing solutions on biodegradable and 100% recyclable fabric media. The cutting-edge technology behind SONIQ HQ PLUS includes Forefront Gantry Precision (FGP), ensuring minimal deviation from jet to bed distance (0.1mm) for consistent print quality. The machine's edge excellence facilitates smooth carriage direction transitions, minimizing jerks and wear and tear, ultimately prolonging its operational life. Additionally, the airflow resistor feature provides controlled airflow.

Major players in the digitally printed wallpaper market are also concentrating on the development of PVC-free products, such as PVC-free textile wallpaper for sublimation printing. Texo Trade Services, a Netherlands-based manufacturer and distributor of digitally printable textiles, exemplifies this trend with the launch of MuroSubli Soft Touch Cosy in March 2021. This PVC-free textile wallpaper offers a luxurious, handmade feel and matte finish, suitable for various settings including offices, homes, shops, and trade fair stands. The product allows for odorless and customizable printing with a broad spectrum of colors.

In June 2021 when Shutterfly, LLC, a US-based photography, photography products, and image-sharing company, acquired Spoonflower for $225 million. This acquisition aims to expand Shutterfly's presence in the personalized goods platform within the rapidly growing home decor category and establish a foothold in the creative marketplace. Spoonflower, a US-based company specializing in digitally printed wallpaper, fabrics, and home decor, becomes a part of Shutterfly's portfolio through this significant acquisition.

Major companies operating in the digitally printed wallpaper market report are A.S. Création Tapeten AG, Flavor Paper, 4Walls Inc., Graham and Brown Ltd., Great Wall Custom Coverings Corporation, Hollywood Monster Company, Color X Inc., Moonavoor Seinakattestuudio, Muraspec Decorative Solutions Ltd., MX Display Corporation, The Printed Wallpaper Company, Vision Sign and Digital Ltd., John Mark Ltd., Arte International, Asheu Wallpaper Factory, Astek S.A., Glamora Srl, Daisy James, Grandeco WallFashion Group, Arthouse Ltd., ASLAN S.L., Brewster Home Fashions Inc., Cole & Son Wallpapers Ltd., Eijffinger b.v., Emery & Cie, Erbessan GmbH & Co. KG, Harlequin Group plc, Instamural LLC, Komar GmbH, Papillon Diffusion S.A.S.

North America was the largest region in the digitally printed wallpaper market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global digitally printed wallpaper market report during the forecast period. The regions covered in the digitally printed wallpaper market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digitally printed wallpaper market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Key substrate options for digitally printed wallpaper include nonwoven, paper, and other materials. Nonwoven variants consist of compressed synthetic or natural fibers, yielding a robust and enduring material. Widely employed in both commercial and residential settings, nonwoven wallpaper serves as a decorative element while facilitating moisture permeability, averting condensation and mold formation. Prominent technologies in this field encompass inkjet and electrophotography, finding applications across diverse industries such as residential, commercial, automotive, and transportation.

The digitally printed wallpaper market research report provides digitally printed wallpaper market statistics, including digitally printed wallpaper industry global market size, regional shares, competitors with a digitally printed wallpaper market share, detailed digitally printed wallpaper market segments, market trends and opportunities, and any further data you may need to thrive in the digitally printed wallpaper industry. This digitally printed wallpaper market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digitally printed wallpaper market consists of sales of solid vinyl, naturally textured, mylar, and paper-based wallpaper. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.