Digitally Printed Wallpaper Market Report 2025

The digitally printed wallpaper market size has grown rapidly in recent years. It will grow from $9.13 billion in 2024 to $10.39 billion in 2025 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to rise in interior design preferences, environmental sustainability, cost-effective mass customization, quick turnaround time, expanding real estate and construction activities, changing consumer lifestyles.

The digitally printed wallpaper market size is expected to see rapid growth in the next few years. It will grow to $17.44 billion in 2029 at a compound annual growth rate (CAGR) of 13.8%. The growth in the forecast period can be attributed to integration of artificial intelligence (ai) in design, rapid urbanization and housing development, growing popularity of eco-friendly materials, smart home integration, emergence of 3d printing. Major trends in the forecast period include customization and personalization, environmentally friendly materials, advanced printing technologies, integration of 3d printing, digital art and collaboration with artists.

The increase in urbanization is anticipated to drive the growth of the digitally printed wallpaper market in the coming years. Urbanization refers to the movement of populations from rural areas to urban centers, leading to the expansion and development of cities. This trend is driven by various factors, including increased economic opportunities, improved infrastructure, and enhanced living standards in urban environments. As urban populations grow, the demand for unique and personalized living spaces also rises, and digitally printed wallpaper provides customizable designs that meet the diverse preferences of urban residents. For example, in April 2022, the World Economic Forum, an independent international organization based in Switzerland, reported that over 4.3 billion people, or 55% of the global population, lived in urban areas, with projections indicating that this number could reach 80% by 2050. Therefore, the rise in urbanization is contributing to the growth of the digitally printed wallpaper market.

The expansion of the construction industry is expected to boost the growth of the digitally printed wallpaper market in the coming years. The construction industry encompasses the planning, design, execution, and management of infrastructure, buildings, and related projects across various sectors, including residential, commercial, and civil engineering. Digitally printed wallpaper offers customizable and visually appealing design solutions that enhance interior aesthetics and create personalized spaces within these constructions. For example, in November 2023, the Office for National Statistics, a government department in the UK, reported that new construction activities experienced an increase of £18.16 billion ($19.96 million) in 2022, with private sector projects growing by 16.8% and public sector projects rising by 13.1%. Thus, the growth of the construction industry is driving the demand for digitally printed wallpaper.

Technological advancement is a significant trend gaining traction in the digitally printed wallpaper market. Leading companies in the digital product manufacturing sector are concentrating on developing new technologies to enhance their market position. For example, in April 2024, Insight Print Communication, a graphic arts solutions company based in India, launched the HP Latex 630 series. This advanced line of wide-format printers is specifically designed for the signage and decor industries. Celebrating the 15th anniversary of HP's innovative water-based latex technology, the series features models such as the HP Latex 630W, which offers a 64-inch printing width and is designed for vibrant color reproduction with a broad color gamut. These printers utilize state-of-the-art fourth-generation ink formulations, allowing for the production of high-quality prints on a range of materials, including vinyl, wallpaper, and canvas, while emitting zero volatile organic compounds (VOCs).

Key players in the digitally printed wallpaper market are concentrating on innovative products like digital ink to achieve superior print quality. Digital ink refers to advanced printing solutions designed for various applications, employing cutting-edge technologies to improve quality and efficiency in the printing process. For instance, in September 2023, Nur Ink Innovations Ltd., a high-tech company based in Israel, introduced Digital Sol-Gel, an advanced water-based pigmented digital ink that utilizes sophisticated 3D cross-linking chemistry. This innovative ink technology is versatile and suitable for a wide range of applications, including direct-to-garment (DTG), direct-to-textile (DTT), and roll-to-roll printing, making it ideal for both indoor and outdoor advertising, as well as wallpaper. One significant advantage of Digital Sol-Gel is its capability to print on various substrates while maintaining a minimal environmental impact, as it is free from harmful volatile organic compounds (VOCs). These inks are designed to offer enhanced durability, flexibility, and vibrant color reproduction, making them especially suitable for the textile and signage markets. Additionally, Digital Sol-Gel inks are developed for OEM private label production, allowing printer manufacturers to integrate this advanced technology under their own brand names.

In October 2023, Pierre Frey Inc., an interior design company based in France, acquired Zuber & Cie for an undisclosed amount. This acquisition is part of Pierre Frey's strategy to revitalize the iconic wallpaper brand Zuber while maintaining its rich heritage and traditional craftsmanship. Zuber & Cie is known for its production of wallpapers and fabrics in France.

Major companies operating in the digitally printed wallpaper market include A.S. Création Tapeten AG, Flavor Paper, 4Walls Inc., Graham and Brown Ltd., Great Wall Custom Coverings Corporation, Hollywood Monster Company, Color X Inc., Moonavoor Seinakattestuudio, Muraspec Decorative Solutions Ltd., MX Display Corporation, The Printed Wallpaper Company, Vision Sign and Digital Ltd., John Mark Ltd., Arte International, Asheu Wallpaper Factory, Astek S.A., Glamora Srl, Daisy James, Grandeco WallFashion Group, Arthouse Ltd., ASLAN S.L., Brewster Home Fashions Inc., Cole & Son Wallpapers Ltd., Eijffinger b.v., Emery & Cie, Erbessan GmbH & Co. KG, Harlequin Group plc, Instamural LLC, Komar GmbH, Papillon Diffusion S.A.S.

North America was the largest region in the digitally printed wallpaper market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global digitally printed wallpaper market report during the forecast period. The regions covered in the digitally printed wallpaper market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digitally printed wallpaper market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digitally printed wallpaper leverages cutting-edge digital printing technology, where electronic equipment manipulates and finalizes images or patterns, subsequently printed onto wallpaper by computer-controlled printers. This method offers unparalleled design intricacy and a broader color spectrum compared to traditional wallpaper production techniques.

Key substrate options for digitally printed wallpaper include nonwoven, paper, and other materials. Nonwoven variants consist of compressed synthetic or natural fibers, yielding a robust and enduring material. Widely employed in both commercial and residential settings, nonwoven wallpaper serves as a decorative element while facilitating moisture permeability, averting condensation and mold formation. Prominent technologies in this field encompass inkjet and electrophotography, finding applications across diverse industries such as residential, commercial, automotive, and transportation.

The digitally printed wallpaper market research report is one of a series of new reports that provides digitally printed wallpaper market statistics, including digitally printed wallpaper industry global market size, regional shares, competitors with a digitally printed wallpaper market share, detailed digitally printed wallpaper market segments, market trends and opportunities, and any further data you may need to thrive in the digitally printed wallpaper industry. This digitally printed wallpaper market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digitally printed wallpaper market consists of sales of solid vinyl, naturally textured, mylar, and paper-based wallpaper. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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