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Sports Sponsorship Global Market Report 2024

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    Report

  • 200 Pages
  • January 2024
  • Region: Global
  • The Business Research Company
  • ID: 5820009
The sports sponsorship market has grown strongly in recent years. It will grow from $63.74 billion in 2023 to $67.56 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%.The growth observed in the historic period can be attributed to several factors, including the pursuit of brand visibility and recognition, increased fan engagement, the globalization of sports, dominance of traditional media, and the influence of social media. These elements collectively contributed to the expansion and success of sports sponsorship during that period.

The sports sponsorship market is expected to see strong growth in the next few years. It will grow to $84.37 billion in 2028 at a compound annual growth rate (CAGR) of 5.7%.The anticipated growth in the forecast period can be attributed to various factors, including a focus on immersive fan experiences, integration with esports and gaming, personalized marketing strategies, cross-platform integration, and innovative partnerships. Major trends expected in the forecast period encompass digital transformation, the integration of esports, sustainability initiatives, personalized fan engagement, and the incorporation of virtual and augmented reality. These trends reflect the evolving landscape of sports sponsorship, with an emphasis on enhancing fan experiences through digital innovations and strategic collaborations.

The upward trajectory of the sports sponsorship market is anticipated to be fueled by the escalating number of sports events. The consistent growth in sports events is attributable to factors such as the surging popularity of sports and increased resources dedicated to event organization. The globalization of sports has further amplified their reach, enabling broader global recognition and attracting sponsors keen on providing financial support. This is evident in the statistics from Tourism Economics, indicating a rise from 96 million attendees in the USA in 2020 to 175 million in 2021. Consequently, the expanding landscape of sports events is poised to be a key driver for the sports sponsorship market.

The burgeoning expansion of the e-sports industry is expected to contribute significantly to the growth of the sports sponsorship market. E-sports, involving organized multiplayer video game competitions among professional players and teams, presents diverse sponsorship opportunities for engaging with fans. Sponsors can effectively utilize social media, live events, and in-game advertising to target their desired audience. As per NewZoo BV's data from October 2022, the audience for live-streamed gaming nearly reached 810 million in 2021 and is projected to exceed 1.41 billion by 2025. Hence, the expanding reach of the e-sports industry stands as a driving force for the growth of the sports sponsorship market.

The sports sponsorship market is witnessing a notable trend with the increasing adoption of technological advancements by companies in the industry. This strategic move aims at fostering growth and competitiveness. An illustrative example is Meta, the US-based technology company, which unveiled the Xtadium VR (virtual reality) app for its Oculus Quest 2 headset in October 2022. Xtadium offers a cutting-edge platform delivering VR streams of sports events in 180 degrees with up to 8K video quality. Featuring real-time statistical overlays and eight different camera angles, the platform enhances user experience by providing personalized views. Users can engage in live events, access on-demand replays, and enjoy immersive highlights. Xtadium's objective is to leverage VR technology to replicate the atmosphere of attending a live sporting event as closely as possible.

Major companies are prioritizing collaboration and partnerships to ensure the delivery of reliable services to customers. These strategic affiliations, often established through business agreements or contracts, play a crucial role in shaping the industry. A noteworthy instance is the collaboration between Globant, an Argentina-based software development company, and Fédération Internationale de Football Association (FIFA), the Switzerland-based governing body for soccer. The partnership, announced in June 2023, designates Globant as a Global Sponsor for FIFAe Series from 2023 to 2025 and involves sponsorship of the FIFA Women's World Cup Australia and New Zealand 2023. The alliance aims to enhance the FIFA+ streaming platform, emphasizing diversity and inclusion. Globant's commitment aligns with the broader goal of fostering opportunities for women across industries, contributing to global sports inclusivity.

In July 2021 when MSG Entertainment, a US-based entertainment company, successfully acquired MSG Networks for an undisclosed amount. This strategic acquisition has resulted in the creation of a formidable platform encompassing renowned venues, entertainment properties, and regional sports and entertainment networks. MSG Networks, a US-based regional sports network, specializes in broadcasting sports events and related programming for the New York metropolitan area. The acquisition strengthens MSG Entertainment's position in the industry, consolidating its presence across multiple facets of entertainment and sports broadcasting.

Major companies operating in the sports sponsorship market report are Adidas AG, Nike Inc., PepsiCo Inc., Rolex SA, The Coca-Cola Company, Puma SE, Samsung Electronics Co Ltd., Castrol Limited, Tata Group, Reliance Jio Infocomm Limited, Intel Corporation, Qatar Airways Group Q.C.S.C., Hero MotoCorp Ltd., Hyundai Motor Company, Nissan Motor Co Ltd., Reebok International Ltd., Red Bull GmbH, Optimum Nutrition Inc., DICK'S Sporting Goods Inc., State Farm Mutual Automobile Insurance Company, Anheuser-Busch InBev SA/NV, Ford Motor Company, FedEx Corporation, Molson Coors Brewing Company, General Motors Company, Toyota Motor Corporation, Heineken N.V., Visa Inc., Mastercard Incorporated, American Express Company, Emirates Airline, Etihad Airways PJSC, Flydubai.

North America was the largest region in the sports sponsorship market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global sports sponsorship market report during the forecast period. The regions covered in the sports sponsorship market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports sponsorship market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of sports sponsorship encompass signage, digital activation, club and venue activation, and others. Signage in sports involves the display of advertising and promotional materials within sports venues or on sports-related products during events or games. This type of sponsorship finds major applications in competition sponsorship, training sponsorship, and other related areas. It serves as a means for brands to gain exposure and connect with their target audience in the context of sports activities.

The sports sponsorship market research report provides sports sponsorship market statistics, including sports sponsorship industry global market size, regional shares, competitors with sports sponsorship market share, detailed sports sponsorship market segments, market trends and opportunities, and any further data you may need to thrive in the sports sponsorship industry. This sports sponsorship market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sports sponsorship market includes revenues earned by entities by providing monetary sponsorship for brand exposure, product placement, advertising, and merchandising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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Table of Contents

1. Executive Summary2. Sports Sponsorship Market Characteristics3. Sports Sponsorship Market Trends and Strategies
4. Sports Sponsorship Market - Macro Economic Scenario
4.1. Impact of High Inflation on the Market
4.2. Ukraine-Russia War Impact on the Market
4.3. COVID-19 Impact on the Market
5. Global Sports Sponsorship Market Size and Growth
5.1. Global Sports Sponsorship Market Drivers and Restraints
5.1.1. Drivers of the Market
5.1.2. Restraints of the Market
5.2. Global Sports Sponsorship Historic Market Size and Growth, 2018-2023, Value ($ Billion)
5.3. Global Sports Sponsorship Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)
6. Sports Sponsorship Market Segmentation
6.1. Global Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Signage
  • Digital Activation
  • Club and Venue Activation
  • Other Types
6.2. Global Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Competition Sponsorship
  • Training Sponsorship
  • Other Applications
7. Sports Sponsorship Market Regional and Country Analysis
7.1. Global Sports Sponsorship Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Sports Sponsorship Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Sports Sponsorship Market
8.1. Asia-Pacific Sports Sponsorship Market Overview
  • Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Sports Sponsorship Market
9.1. China Sports Sponsorship Market Overview
9.2. China Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Sports Sponsorship Market
10.1. India Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Sports Sponsorship Market
11.1. Japan Sports Sponsorship Market Overview
11.2. Japan Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Sports Sponsorship Market
12.1. Australia Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Sports Sponsorship Market
13.1. Indonesia Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Sports Sponsorship Market
14.1. South Korea Sports Sponsorship Market Overview
14.2. South Korea Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Sports Sponsorship Market
15.1. Western Europe Sports Sponsorship Market Overview
15.2. Western Europe Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Sports Sponsorship Market
16.1. UK Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Sports Sponsorship Market
17.1. Germany Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Sports Sponsorship Market
18.1. France Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Sports Sponsorship Market
19.1. Italy Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Sports Sponsorship Market
20.1. Spain Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Sports Sponsorship Market
21.1. Eastern Europe Sports Sponsorship Market Overview
21.2. Eastern Europe Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Sports Sponsorship Market
22.1. Russia Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Sports Sponsorship Market
23.1. North America Sports Sponsorship Market Overview
23.2. North America Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Sports Sponsorship Market
24.1. USA Sports Sponsorship Market Overview
24.2. USA Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Sports Sponsorship Market
25.1. Canada Sports Sponsorship Market Overview
25.2. Canada Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Sports Sponsorship Market
26.1. South America Sports Sponsorship Market Overview
26.2. South America Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Sports Sponsorship Market
27.1. Brazil Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Sports Sponsorship Market
28.1. Middle East Sports Sponsorship Market Overview
28.2. Middle East Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Sports Sponsorship Market
29.1. Africa Sports Sponsorship Market Overview
29.2. Africa Sports Sponsorship Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Sports Sponsorship Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Sports Sponsorship Market Competitive Landscape and Company Profiles
30.1. Sports Sponsorship Market Competitive Landscape
30.2. Sports Sponsorship Market Company Profiles
30.2.1. Adidas AG
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. Nike Inc.
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. PepsiCo Inc.
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. Rolex SA
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. the Coca-Cola Company
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Global Sports Sponsorship Market Competitive Benchmarking32. Global Sports Sponsorship Market Competitive Dashboard33. Key Mergers and Acquisitions in the Sports Sponsorship Market
34. Sports Sponsorship Market Future Outlook and Potential Analysis
34.1 Sports Sponsorship Market in 2028 - Countries Offering Most New Opportunities
34.2 Sports Sponsorship Market in 2028 - Segments Offering Most New Opportunities
34.3 Sports Sponsorship Market in 2028 - Growth Strategies
34.3.1 Market Trend-based Strategies
34.3.2 Competitor Strategies
35. Appendix
35.1. Abbreviations
35.2. Currencies
35.3. Historic and Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Analyst
35.6. Copyright and Disclaimer

Executive Summary

This report provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on sports sponsorship market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Description

Where is the largest and fastest growing market for sports sponsorship? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

Scope

Markets Covered:
1) By Type: Signage; Digital Activation; Club And Venue Activation; Other Types
2) By Application: Competition Sponsorship; Training Sponsorship; Other Applications

Key Companies Mentioned: Adidas AG; Nike Inc.; PepsiCo Inc.; Rolex SA; The Coca-Cola Company

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes

Delivery Format: PDF, Word and Excel Data Dashboard

Companies Mentioned

  • Adidas AG
  • Nike Inc.
  • PepsiCo Inc.
  • Rolex SA
  • The Coca-Cola Company
  • Puma SE
  • Samsung Electronics Co Ltd.
  • Castrol Limited
  • Tata Group
  • Reliance Jio Infocomm Limited
  • Intel Corporation
  • Qatar Airways Group Q.C.S.C.
  • Hero MotoCorp Ltd.
  • Hyundai Motor Company
  • Nissan Motor Co Ltd.
  • Reebok International Ltd.
  • Red Bull GmbH
  • Optimum Nutrition Inc.
  • DICK'S Sporting Goods Inc.
  • State Farm Mutual Automobile Insurance Company
  • Anheuser-Busch InBev SA/NV
  • Ford Motor Company
  • FedEx Corporation
  • Molson Coors Brewing Company
  • General Motors Company
  • Toyota Motor Corporation
  • Heineken N.V.
  • Visa Inc.
  • Mastercard Incorporated
  • American Express Company
  • Emirates Airline
  • Etihad Airways PJSC
  • Flydubai

Methodology

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