Cut Flowers Global Market Report 2024

The cut flowers market size has grown strongly in recent years. It will grow from $33.83 billion in 2023 to $35.73 billion in 2024 at a compound annual growth rate (CAGR) of 5.6%. The growth observed in the historical period can be credited to the influence of cultural and social traditions, evolving floral gifting customs, the impact of globalization on supply chain development, the expansion of the floriculture industry, and the proliferation of e-commerce platforms within the floral market.

The cut flowers market size is expected to see strong growth in the next few years. It will grow to $43.97 billion in 2028 at a compound annual growth rate (CAGR) of 5.3%. Anticipated growth in the forecast period is expected to stem from an increasing demand for sustainable and locally sourced products, the evolution of consumer preferences toward online shopping, a heightened desire for customization and personalization, a growing emphasis on health and wellness, and strategic partnerships with florists and retailers.

The burgeoning desire for decorative cut flowers is anticipated to drive the expansion of the cut flowers market in the foreseeable future. These flowers, cultivated expressly for cutting and subsequent use in various ornamental applications such as floral arrangements, bouquets, and centerpieces, are witnessing heightened consumer interest, consequently amplifying market demand. As evidenced by the International Association of Horticultural Producers (AIPH) report in January 2022, the global cut flower sector observed a substantial 40% growth from 2015 to 2020. Consequently, the escalating demand for cut flowers for decorative purposes is poised to further fuel market demand.

The expansion of trade is anticipated to significantly boost the cut flowers market in the coming times. Trade, defined as the exchange of goods and services among individuals, businesses, or nations through commercial transactions, plays a pivotal role in the circulation of cut flowers as sought-after perishable decorative commodities. Moreover, trade serves as a catalyst for promoting sustainable practices within the cut flower industry, such as the adoption of renewable energy sources, reduction in water consumption, and the minimization of chemical inputs. Highlighting the impact, the United Nations Conference on Trade and Development reported in February 2022 that global trade achieved a historic milestone, reaching a total value of $28.5 trillion in 2021, indicating a substantial 25% growth from the previous year. Hence, the growth of trade stands as a driving force behind the burgeoning cut flowers market.

Major players in the cut flowers market are strategically directing their efforts towards the development of innovative floral products, such as genetically modified flowers, to secure a competitive advantage. Genetically modified flowers refer to plants whose genetic makeup has been deliberately altered through genetic engineering techniques to instill specific desired traits or characteristics. A prime example occurred in August 2023 when Suntory Flowers, a US-based pioneer in creative floral development, introduced the BluOcean Chrysanthemum. This genetically modified flower, cultivated in partnership with Japan's National Agriculture and Food Research Organization, boasts vibrant violets and blues, exhibiting enhanced color traits tailored for professional florists aiming to elevate their floral arrangements.

Prominent enterprises within the cut flowers market are increasingly prioritizing strategic collaborations to ensure dependable services for their customers. Strategic collaboration involves a mutually advantageous alliance between independent entities, uniting to achieve shared goals in alignment with their respective strategic objectives. A case in point is the collaboration between OptiBoost, a Sweden-based specialist in postharvest treatments for cut flowers, and One Flora Group, a Netherlands-based provider of horticultural products, in January 2023. This partnership was forged to enhance the shelf life of cut flowers significantly by leveraging OptiBoost's technology, thereby aiming to elevate both the quality and sustainability of cut flowers across the entire supply chain.

In May 2022, Esmeralda Farms, a leading flower grower and distributor based in the United States, successfully acquired Sande Flowers for an undisclosed sum. This strategic acquisition is poised to bolster Esmeralda Farms' standing as a key global provider of superior-grade cut flowers, affording customers an enriched selection of top-quality cut flowers. Sande Flowers, renowned for its cultivation of calla lilies and ranunculus flowers, further augments Esmeralda Farms' portfolio with its specialized expertise in these floral varieties.

Major companies operating in the cut flowers market report are Syngenta Flowers, Flower Auction Aalsmeer, Flamingo Horticulture Holdings Limited, Sher Holland BV, Selecta One Group, MultiFlora Ltd., Dümmen Orange Holding B.V., Red Lands Roses Ltd., Washington Bulb Company Incorporated, Soex Flora Group B.V., David Austin Roses Limited, Royal Van Zanten, Dos Gringos LLC, Esmeralda Farms Inc., Oserian Development Company Limited, The Queen's Flowers SAS, Selecta Cut Flowers SAU, Kariki Limited, Karen Roses Ltd., Florius Flowers, James Finlay & Co., Marginpar B.V., Rosebud Holdings Limited, Afriflora Sher Ethiopia PLC, Florance Flora LLP, Beekenkamp Group, Karuturi Global Limited, Kwekerij De Ruiter, Ambuja Flower Farm.

Europe was the largest region in the cut flowers market in 2023. The regions covered in the cut flowers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cut flowers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cut flowers encompass various types, including roses, chrysanthemums, carnations, gerberas, lilies, and several others. Roses, renowned for symbolizing love and beauty, stand as a classic and popular choice within the cut flower industry. These flowers find application across diverse contexts, including personal use, events such as parties, weddings, cultural celebrations, welcoming gestures, conferences, and various other occasions. Distribution channels for these cut flowers span supermarkets, hypermarkets, specialty stores such as florists, online retail platforms, and other avenues to reach consumers.

The cut flowers market research report is one of a series of new reports that provides cut flowers market statistics, including cut flowers industry global market size, regional shares, competitors with cut flowers market share, detailed cut flowers market segments, market trends, and opportunities, and any further data you may need to thrive in the cut flowers industry. This cut flowers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cut flowers market consists of sales of daisies, and tulips cut flowers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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