Cut Flowers Market Report 2025

The cut flowers market size has grown strongly in recent years. It will grow from $35.44 billion in 2024 to $37.41 billion in 2025 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to cultural and social traditions, floral gifting practices, globalization and supply chain development, expansion of floriculture industry, rise of e-commerce platforms.

The cut flowers market size is expected to see strong growth in the next few years. It will grow to $47.43 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to rising demand for sustainable and local products, evolving consumer preferences for online purchases, customization and personalization, health and wellness, partnerships with florists and retailers. Major trends in the forecast period include technological advancements in cultivation, innovations in flower varieties and genetics, rise in online flower purchases, popularity of locally grown flowers, increased focus on flower longevity.

The increasing expenditure on wedding decorations is anticipated to boost the growth of the cut flowers market in the future. Wedding decorations encompass various decorative elements that enhance the visual appeal and ambiance of a wedding venue, including floral arrangements, lighting, table centerpieces, backdrops, linens, and ceremonial arches. The rising demand and spending on wedding decorations are fueled by couples seeking personalized and memorable experiences, as well as unique aesthetics that reflect their individual styles, thus driving the wedding decor market. Cut flowers play a significant role in weddings, serving as bouquets, centerpieces, and venue decorations that add elegance, color, and a natural aesthetic to the celebration. For instance, a survey conducted by The Knot Worldwide in February 2024, involving 9,318 US married couples, revealed that the average spending on combined wedding ceremonies and receptions reached $35,000 in 2023, an increase of $5,000 from 2022. Furthermore, 30% of couples included eco-friendly or sustainable elements in their weddings, including flowers and décor. Consequently, the growing expenditure on wedding decorations is expected to drive the cut flowers market.

The expansion of trade is projected to boost the growth of the cut flowers market in the future. Trade involves the exchange of goods and services between individuals, businesses, or countries through buying and selling, typically encompassing commerce or economic transactions. Cut flowers are commonly traded as decorative and perishable commodities. Additionally, trade can promote sustainable practices in cut flower production, such as utilizing renewable energy, reducing water consumption, and minimizing chemical inputs. For example, in May 2024, the World Economic Forum, a Switzerland-based non-profit organization, reported that while the global merchandise trade volume declined by 1.2% in 2023, it rebounded in 2024 with a growth of 2.6%. Thus, the growth of trade is expected to drive the cut flowers market forward.

Major players in the cut flowers market are strategically directing their efforts towards the development of innovative floral products, such as genetically modified flowers, to secure a competitive advantage. Genetically modified flowers refer to plants whose genetic makeup has been deliberately altered through genetic engineering techniques to instill specific desired traits or characteristics. A prime example occurred in August 2023 when Suntory Flowers, a US-based pioneer in creative floral development, introduced the BluOcean Chrysanthemum. This genetically modified flower, cultivated in partnership with Japan's National Agriculture and Food Research Organization, boasts vibrant violets and blues, exhibiting enhanced color traits tailored for professional florists aiming to elevate their floral arrangements.

Prominent enterprises within the cut flowers market are increasingly prioritizing strategic collaborations to ensure dependable services for their customers. Strategic collaboration involves a mutually advantageous alliance between independent entities, uniting to achieve shared goals in alignment with their respective strategic objectives. A case in point is the collaboration between OptiBoost, a Sweden-based specialist in postharvest treatments for cut flowers, and One Flora Group, a Netherlands-based provider of horticultural products, in January 2023. This partnership was forged to enhance the shelf life of cut flowers significantly by leveraging OptiBoost's technology, thereby aiming to elevate both the quality and sustainability of cut flowers across the entire supply chain.

In May 2022, Esmeralda Farms, a leading flower grower and distributor based in the United States, successfully acquired Sande Flowers for an undisclosed sum. This strategic acquisition is poised to bolster Esmeralda Farms' standing as a key global provider of superior-grade cut flowers, affording customers an enriched selection of top-quality cut flowers. Sande Flowers, renowned for its cultivation of calla lilies and ranunculus flowers, further augments Esmeralda Farms' portfolio with its specialized expertise in these floral varieties.

Major companies operating in the cut flowers market include Syngenta Flowers, Flower Auction Aalsmeer, Flamingo Horticulture Holdings Limited, Sher Holland BV, Selecta One Group, MultiFlora Ltd., Dümmen Orange Holding B.V., Red Lands Roses Ltd., Washington Bulb Company Incorporated, Soex Flora Group B.V., David Austin Roses Limited, Royal Van Zanten, Dos Gringos LLC, Esmeralda Farms Inc., Oserian Development Company Limited, The Queen's Flowers SAS, Selecta Cut Flowers SAU, Kariki Limited, Karen Roses Ltd., Florius Flowers, James Finlay & Co., Marginpar B.V., Rosebud Holdings Limited, Afriflora Sher Ethiopia plc, Florance Flora LLP, Beekenkamp Group, Karuturi Global Limited, Kwekerij De Ruiter, Ambuja Flower Farm.

Europe was the largest region in the cut flowers market in 2024. The regions covered in the cut flowers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cut flowers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cut flowers are detached blooms produced in field or covered operations, used for decorative purposes.

Cut flowers encompass various types, including roses, chrysanthemums, carnations, gerberas, lilies, and several others. Roses, renowned for symbolizing love and beauty, stand as a classic and popular choice within the cut flower industry. These flowers find application across diverse contexts, including personal use, events such as parties, weddings, cultural celebrations, welcoming gestures, conferences, and various other occasions. Distribution channels for these cut flowers span supermarkets, hypermarkets, specialty stores such as florists, online retail platforms, and other avenues to reach consumers.

The cut flowers market research report is one of a series of new reports that provides cut flowers market statistics, including cut flowers industry global market size, regional shares, competitors with cut flowers market share, detailed cut flowers market segments, market trends, and opportunities, and any further data you may need to thrive in the cut flowers industry. This cut flowers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cut flowers market consists of sales of daisies, and tulips cut flowers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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