Print Label Market Report 2025

The print label market size has grown strongly in recent years. It will grow from $47.04 billion in 2024 to $49.56 billion in 2025 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to increasing globalization, rising consumer awareness, e-commerce boom, regulatory compliance, increasing SKU proliferation, brand differentiation.

The print label market size is expected to see strong growth in the next few years. It will grow to $61.82 billion in 2029 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to sustainability concerns, evolving retail landscape, rise of digital printing, global supply chain challenges, increased focus on anti-counterfeiting measures. Major trends in the forecast period include augmented reality (AR) in labeling, data integration and automation, regulatory compliance and labeling standards, customization and personalization, smart labels and RFID integration.

The rising demand for manufactured goods is anticipated to drive the growth of the print label market in the coming years. Manufactured goods encompass products created through a manufacturing process that transforms raw materials into finished items. Print labels support this demand by providing various types of labels, including product labels, asset labels, bar code labels, and shipping labels. For example, in September 2024, the Office for National Statistics, a UK-based executive office of the UK Statistics Authority, reported that the total value of product sales from UK manufacturers reached $620.3 billion (£456.1 billion) in 2023, marking an increase of $23.39 billion (£17.2 billion), or 3.9%, compared to $597.62 billion (£438.9 billion) in 2022. Therefore, the rising demand for manufactured goods is fueling the growth of the print label market.

The growing penetration of retail is expected to be a driving force behind the growth of the print label market. Retail involves the direct sale of goods or services to consumers through various channels, including brick-and-mortar stores or online platforms. Print labels play a crucial role in retail by facilitating efficient inventory management, pricing, and product identification. For instance, the U.S. Census Bureau estimated that U.S. retail e-commerce sales for the second quarter of 2023 reached $277.6 billion, reflecting a 2.1% increase from the first quarter of 2023. Consequently, the increasing penetration of retail is fostering growth in the print label market.

Major companies in the print label market are prioritizing technological innovations, such as IoT-enabled connectable label printers, to improve operational efficiency, streamline labeling processes, and offer greater customization options for businesses across diverse industries. These advanced printing devices utilize Internet of Things (IoT) technology to connect and interact with other smart devices and networks. This capability allows for remote monitoring, management, and printing, enabling users to create and print labels easily from various devices, thereby enhancing productivity and efficiency in labeling tasks. For example, in April 2024, Brother International, a US-based provider of office equipment and document management solutions, launched its newest IoT-enabled connectable label printers tailored for the B2B sector and large corporations. These printers aim to boost labeling efficiency and productivity across multiple industries. They feature mobile connectivity, customizable templates, and durable laminated labels, ensuring reliability and quality for high-volume printing requirements.

Major players in the print label market are directing their efforts toward the development of innovative intelligent systems leveraging technologies such as Artificial Intelligence (AI) to minimize environmental impact. AI, denoting the ability of a machine or computer system to perform tasks typically requiring human intelligence, is a central component of these endeavors. In September 2022, Markem-Imaje, a Switzerland-based industrial printing and packaging provider, unveiled eTouch-S - an intelligent print and apply labeling system seamlessly integrating artificial intelligence for precise and intelligent label application. Boasting features such as pack sensing and an optional Advanced Trigger Sensor (ATS), this system facilitates labeling on packs with variable distances and speeds, eliminating the need for complex integration. The applicator incorporates exclusive SoftTouch technology, ensuring complete control over the movement and monitoring of the application process, complemented by pack sensing that enables force-free application.

In June 2023, Prime Label Group, a label manufacturer based in Poland, acquired Drukarnia Pegwan spółka z o. o. for an undisclosed sum. This acquisition is intended to reinforce Prime Label Group's status as a regional leader in label production by capitalizing on economies of scale and the expertise of Pegwan's team in creating innovative product solutions. Furthermore, this strategic initiative aims to enhance the company's competitive product offerings and support additional growth by attracting new customers in Poland and beyond. Drukarnia Pegwan spółka z o. o. is a Poland-based firm specializing in label printing services.

Major companies operating in the print label market include Mondi Group, Multi-Color Corporation, Avery Dennison Corporation, Clondalkin Group Holdings BV, Ahlstrom-Munksjo Oyj, Cenveo Corporation, Fort Dearborn Company, Fuji Seal International Inc., Autajon Group, Brady Corporation, Constantia Flexibles Group, Ravenwood Packaging, Chesapeake Limited, 3M Company, H.B. Fuller Company, Henkel AG & Co. KGaA, R.R. Donnelley & Sons Company, WestRock Company, DuPont de Nemours Inc., CCL Industries, Aditya Polymers, Al Ghurair First LLC, Barspell Technologies India Pvt. Ltd., Cimarron Label LLC, Concept Labels and Packaging Co., Labelcraft Products Ltd., Label Impressions Inc., Label Technology Inc., Lightning Labels, MPI Label Systems, National Label Company, Resource Label Group LLC, Taylor Corporation, Consolidated Label Co., WS Packaging Group Inc.

North America was the largest region in the print label market in 2024. Asia-Pacific is expected to be the fastest-growing region in the print label market report during the forecast period. The regions covered in the print label market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the print label market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A print label involves the creation and printing of a sticker or tag containing information such as the product name, description, price, barcode, or other relevant data. It encompasses the process of producing distinctive labels using various techniques, including flexographic printing and digital printing.

The main types of printing processes employed in label printing include offset lithography, gravure, flexography, screen printing, letterpress, electrophotography, and inkjet printing. Offset lithography is a method where an image is transferred from a printing plate onto a rubber blanket and then onto a printing surface such as paper. Raw materials used for labels include metal, plastic, or polymer materials, with label formats such as wet-glue labels, pressure-sensitive labels, linerless labels, multi-part tracking labels, in-mold labels, and shrink and stretch sleeves. These labels find applications across diverse industries, including food, beverage, healthcare, cosmetics, household products, industrial sectors (such as automotive, industrial chemicals, consumer and non-consumer durables), logistics, and others.

The print label market research report is one of a series of new reports that provides print label market statistics, including print label industry global market size, regional shares, competitors with a print label market share, detailed print label market segments, market trends, and opportunities, and any further data you may need to thrive in the print label industry. This print label market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The print label market consists of sales of product labels, shipping labels, bar code labels, asset labels, warning labels, security labels, and food labels. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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