A2 Milk Global Market Report 2024

The a2 milk market size has grown rapidly in recent years. It will grow from $2.09 billion in 2023 to $2.43 billion in 2024 at a compound annual growth rate (CAGR) of 16.4%. The growth observed in the historical period can be attributed to several factors, including the perceived digestive benefits associated with A2 milk, increased awareness of lactose intolerance, considerations related to dairy allergies, the influence of traditional breeding practices focusing on A2 beta-casein protein, and the overall rise in health consciousness among consumers. These factors collectively contributed to the growth of A2 milk within the specified historic period.

The a2 milk market size is expected to see rapid growth in the next few years. It will grow to $4.2 billion in 2028 at a compound annual growth rate (CAGR) of 14.7%. The anticipated growth in the forecast period can be attributed to various factors, including consumer preferences for natural products, the expansion of distribution channels, government support and regulations, heightened awareness of A2 protein types, and the diversification of A2 milk producers into non-dairy products. Noteworthy trends expected in the forecast period encompass the implementation of effective marketing and branding strategies, forming partnerships with retailers, conducting research on potential health benefits, collaborations within the dairy industry, and innovations in packaging and product formats. These trends collectively contribute to the evolving landscape of A2 milk in the forecasted period.

The surging incidence of lactose intolerance is acting as a catalyst in propelling the A2 milk market forward. Lactose intolerance, a condition characterized by the body's inability to fully digest lactose, the sugar present in milk and other dairy products, has spurred interest in A2 milk. A2 milk, containing only A2 beta-casein protein, is deemed more suitable for individuals with lactose intolerance compared to A1 milk. As reported by the National Institutes of Health (NIH) in 2023, approximately 65% of the global population grappled with lactose intolerance. Specific regional statistics noted that 50% to 80% of South Americans, 100% of American Indians, and roughly 60% to 80% of Ashkenazi Jews and Africans experienced lactose intolerance. Consequently, the escalating prevalence of lactose intolerance is a significant driver of the A2 milk market.

The burgeoning infant population is projected to fuel the expansion of the A2 milk market in the foreseeable future. The term 'infant population' denotes the count of newborns within a defined demographic or geographic area, encompassing those from birth to one year of age. A2 milk is favored for infants, offering a natural and potentially more digestible option during the early stages of a child's development. Data from the Centers for Disease Control and Prevention in September 2023 revealed a total of 3,664,292 infant births in 2021, with a birth rate of 11.0 per 1,000 populations. Consequently, the escalating number of infants represents a significant impetus driving the growth of the A2 milk market.

Leading firms in the A2 milk market are directing their efforts towards developing innovative products, such as a2 Milk Grassfed Whole Milk and a2 Milk Grassfed 2% Reduced Fat Milk, aiming to gain a competitive advantage. These A2 milk offerings are sourced from cows that naturally produce solely the A2 protein. In April 2023, The a2 Milk Company Limited, a New Zealand-based dairy company, introduced the a2 Milk Grassfed Whole Milk and a2 Milk Grassfed 2% Reduced Fat Milk. Endorsed as Grassfed and Certified Regenerative by AGW (A Greener World), a US-based non-profit organization advocating verified farming practices, these products merge the digestive advantages of A2 Milk with grassfed milk. This provides health-conscious consumers with a novel dairy option.

Leading entities in the A2 milk market are dedicated to innovating their product line, exemplified by the introduction of A2 Shishu Milk, tailored to gain a competitive advantage. A2 Shishu Milk is an infant milk formula specially formulated for the health and well-being of infants and children. For instance, in August 2022, Swadeshi VIP, an India-based food and beverage manufacturing company, unveiled A2 Shishu Milk. This product is enriched with A2 beta-casein protein, along with essential nutrients such as Calcium, Vitamin A, Phosphorus, and Potassium. A2 Shishu Milk serves as a supplementary choice for infants and children aged from 0 to 6 months, devised with a formula promoting good health for infants.

In August 2021, the a2 Milk Company (a2MC), a prominent New Zealand-based dairy producer specializing in A2 type milk products, acquired a 75% stake in Mataura Valley Milk (MVM) for $268.5 million. This strategic acquisition bolsters the a2 Milk Company's product range and extends geographical diversification for its product line. Mataura Valley Milk (MVM) is a New Zealand-based producer renowned for its nutritional products derived from A2 milk.

Major companies operating in the a2 milk market report are Anand Milk Union Limited, Erden Creamery Private Limited, Ripley Farms LLC, The a2 Milk Company Limited, Urban Farms Inc., Vinamilk, Nestle S.A., Vedaaz Organics Pvt. Ltd., Vrindavan Dairy LLP, Sids Farm Private Limited, Happy Milk, Indus Milk, Humpy A2, Alexandre Family Farm, Indigau, Synlait Milk Limited, Freedom Foods Group Limited, Fonterra Co-operative Group Limited, Lion Pty Limited, Parmalat S.p.A., Westland Milk Products, Murray Goulburn Co-operative Co. Limited, Bellamy's Organic, Milk New Zealand Corporation, Jersey Dairy, Organic Valley, Brownes Dairy, Bubs Australia, Natrel, Snow Brand Milk Products Co. Ltd.

Asia-Pacific was the largest region in the A2 milk market in 2023. The regions covered in the a2 milk market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the a2 milk market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A2 milk is available in both liquid and powder forms. In its liquid form, A2 milk serves as a beverage or health drink, packaged in cartons, box packs, glass bottles, cans, plastic pouches, and bottles. Distribution channels for A2 milk include supermarkets, hypermarkets, convenience stores, online retail, and other outlets. This specialized milk is utilized for various applications such as infant formula, milk-based beverages, bakery and confectionery products, as well as in the production of other dairy items.

The A2 milk market research report is one of a series of new reports that provides A2 milk market statistics, including the A2 milk industry’s global market size, regional shares, competitors with an A2 milk market share, detailed A2 milk market segments, market trends, and opportunities, and any further data you may need to thrive in the A2 milk industry. This A2 milk market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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