Vegan Supplements Market Report 2025

The vegan supplements market size has grown strongly in recent years. It will grow from $10.52 billion in 2024 to $11.44 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to increasing health awareness, rising vegan population, ethical and environmental concerns, product innovation, celebrity endorsement.

The vegan supplements market size is expected to see strong growth in the next few years. It will grow to $16.41 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to continued health and wellness trend, growing middle-class population, expansion of distribution channels, climate change concerns, evolving consumer preferences. Major trends in the forecast period include growing demand for plant-based nutrition, sustainable and eco-friendly practices, innovation in ingredients and formulations, focus on clean label products, personalization of products.

The increasing popularity of veganism is anticipated to drive the growth of the vegan supplements market in the future. Veganism is a diet that consists exclusively of plant-based foods and excludes the consumption and use of animal products. The rising interest in veganism is boosting the vegan supplement market, as individuals following a vegan diet often rely on supplements for essential vitamins such as B12, D3, and folic acid. For example, in January 2024, a survey by Finder.com LLC, a U.S.-based personal finance comparison site, reported that there were 2.5 million vegans in early 2024, up from 1.1 million in 2023. Thus, the growing popularity of veganism is fueling the demand for vegan supplements.

The growing awareness of health and wellness is poised to be another driving force behind the expansion of the vegan supplement market. Health and wellness encompass a holistic approach to mental, social, and physical well-being, extending beyond the absence of illness or disease. Vegan supplements play a crucial role in supporting health and well-being, particularly for individuals following a plant-based diet. A well-planned vegan diet can provide essential nutrients, and supplements fill potential nutritional gaps. In January 2022, Mindbody, Inc. reported that more than half of Australians (52%) were dedicated to maintaining overall well-being to enhance their resistance to sickness and illness. This increased awareness of health and wellness is a significant factor fueling the growth of the vegan supplement market.

Product innovation stands out as a key trend gaining prominence in the vegan supplement market, with major businesses focusing on the development of innovative products to fortify their market positions. In August 2022, Vital Nutrients, a US-based nutraceutical development and marketing company, introduced Ultra Pure Vegan Omega SPM+. This revolutionary vegan algae omega composition is presented in a 40% smaller pill compared to standard fish oils, promoting better patient adherence. The unique plant-based composition of omega-3 fatty acids includes therapeutically significant quantities of active SPMs, making it up to five times more efficient in treating inflammatory conditions than omega-3s alone. The supplement also contains 390 mg of DHA, contributing to immune system support, heart health, and promoting healthy cognitive performance and nervous system function.

Major companies in the vegan supplements market are embracing a strategic partnership approach, aiming to launch the first vegan and animal-free chocolate. Strategic partnerships involve leveraging each other's strengths and resources to achieve mutual benefits and success. In June 2022, Mars, Inc., a US-based manufacturer of vegan chocolates and confectionery, announced a partnership with Perfect Day Inc. to introduce CO2COA, the company's first environmentally friendly and animal-free chocolate innovation, in the United States. CO2COA reflects Mars' commitment to sustainability with its Rainforest Alliance-certified chocolate and efforts to reduce greenhouse gas emissions (CO2) in product sourcing. This collaboration highlights Mars' dedication to providing consumers with a delightful, green, vegan, and lactose-free chocolate experience. Perfect Day, Inc., a US-based food technology company, plays a crucial role in this partnership, showcasing how Mars collaborates with technological entrepreneurs to deliver innovative solutions to consumers.

In September 2023, Nordic Naturals, a Norway-based supplement manufacturer, joined forces with Sam's Club to broaden the availability of its high-quality dietary supplements, which now include new vegan options. This collaboration is designed to improve consumer access to health products at Sam's Club locations, catering to the rising demand for plant-based supplements. It also underscores Nordic Naturals' dedication to promoting wellness through sustainable nutrition. Sam's Club is a U.S.-based retailer of vegan supplements.

Major companies operating in the vegan supplements market include Aloha Inc., Amway Corp., Deva Nutrition LLC, DuPont Inc., HTC Health Ltd., Jarrow Formulas Inc., Nestlé S.A., Nutrazee, Kerry Group plc, Danone S.A., Bhu Foods, Vitamin Energy LLC, Solgar Inc., NOW Foods Pvt. Ltd., Natrol LLC, Garden of Life LLC, Pure Encapsulations LLC, Orgenetics Inc., Ora Organic Inc., Nutrazee Inc., Aloha Technology Private Limited, NuGo Nutrition LLC, One Brands LLC, G&G Vitamins Ltd., Glanbia plc, Herbalife Nutrition Ltd.

North America was the largest region in the vegan supplements market in 2024. The regions covered in the vegan supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vegan supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Vegan supplements are nutritional supplements free from animal-derived ingredients, sourced from natural and plant-based sources. These supplements are often considered less likely to cause allergies or adverse effects due to their plant-based nature.

The primary types of vegan supplement products include minerals, vitamins, protein, and various other nutrients. Minerals encompass a group of naturally occurring inorganic substances with specific chemical compositions and crystal structures, such as quartz or feldspar. These supplements are available in diverse forms such as powder, liquid, capsules, bars, and more, and they are distributed through various channels including hypermarkets, supermarkets, convenience stores, drug stores, pharmacies, health and wellness stores, online retail platforms, and other outlets.

The vegan supplements market research report is one of a series of new reports that provides vegan supplements market statistics, including vegan supplements industry global market size, regional shares, competitors with a vegan supplements market share, detailed vegan supplements market segments, market trends and opportunities, and any further data you may need to thrive in the vegan supplements industry. The vegan supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vegan supplement market consists of sales of vitamin B12, omega-3 fatty acids, and vitamin D3 derived from plants and algae. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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