Sugar-Free Chewing Gum Market Report 2025

The sugar-free chewing gum market size has grown strongly in recent years. It will grow from $13.04 billion in 2024 to $14 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to rising diabetes concerns, weight management focus, dental health awareness, changing consumer lifestyles, innovation in flavors and ingredients, regulatory measures on sugar content.

The sugar-free chewing gum market size is expected to see strong growth in the next few years. It will grow to $18.12 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to expansion of diabetic-friendly products, innovations in ingredients and formulations, e-commerce and online retailing, marketing strategies emphasizing oral health, environmental sustainability. Major trends in the forecast period include functional ingredients and health benefits, natural and clean label products, innovative flavors and formats, sustainability and eco-friendly packaging, online retail and direct-to-consumer sales.

The rising diabetic population is expected to significantly boost the growth of the sugar-free chewing gum market. Diabetes, a chronic condition marked by elevated blood glucose levels due to insulin issues, drives the demand for sugar-free options as individuals seek to manage their sugar intake while maintaining oral health. Sugar-free gums not only help strengthen enamel and reduce tooth sensitivity but are also a preferred choice for those monitoring their diet. For instance, in March 2024, the Office for Health Improvement and Disparities, a UK-based government department, reported an increase in the percentage of people with type 1 diabetes in England receiving comprehensive care, rising from 35.2% in 2022 to 43.8% in 2023. This trend reflects a growing awareness and proactive approach to managing diabetes, further supporting the demand for sugar-free products. Therefore, the increasing diabetic population is a key driver of the sugar-free chewing gum market.

The increasing prevalence of dental issues is anticipated to contribute to the growth of the sugar-free chewing gum market. Dental problems encompass various conditions affecting teeth, gums, and oral structures. Sugar-free chewing gums offer multiple dental health benefits, including stimulating saliva production, reducing cavity risk, freshening breath, lowering plaque buildup, alleviating dry mouth discomfort, and supporting overall oral hygiene. In November 2022, the World Health Organization reported that approximately 380,000 new cases of oral cancer are identified annually, with 2.5 billion people worldwide experiencing untreated dental caries and 1 billion people facing severe gum disease, a significant contributor to complete tooth loss. Consequently, the escalating prevalence of dental issues is a driving force behind the growth of the sugar-free chewing gum market.

Product innovations stand out as a prominent trend in the sugar-free chewing gum market, with major companies in the sector focusing on inventive approaches to enhance their market presence. These efforts include the introduction of novel flavors, extended-duration functional ingredients, and environmentally friendly packaging. For example, in January 2022, Sweet Victory, an Israel-based chewing gum company, unveiled a new chewing gum designed for youngsters. This innovative product is crafted from botanical-infused ingredients known for their metabolic impact. The unique chewy substance begins its effect within two minutes by blocking sugar receptors on the tongue, providing a lasting impact for up to two hours.

Leading companies in the sugar-free chewing gum market are creating innovative products that offer added benefits, such as cavity prevention, breath freshening, and enhancements for oral care. Sugar-free gum is frequently promoted for its oral health advantages, including boosting saliva production, neutralizing acids, and minimizing plaque buildup, all of which help prevent cavities and freshen breath. For example, in October 2022, Gandour, a food company based in Saudi Arabia, launched a Sugar-Free Gum aimed at providing healthier options that meet modern oral care needs and consumer preferences.

In December 2022, Italy-based manufacturing company Perfetti Van Melle acquired Mondelēz International for an undisclosed sum. This acquisition is intended to enhance Perfetti Van Melle's standing in the global confectionery market by broadening its product portfolio to include popular gum brands from Mondelēz International, such as Trident and Dentyne. Mondelēz International is a US-based supplier of sugar-free chewing gum.

Major companies operating in the sugar-free chewing gum market include The Hershey Company, Perfetti Van Melle Benelux B.V., Mondelez International Inc., Lotte Confectionery Co. Ltd., The PUR Company Inc., Mars Incorporated, Health Made Easy Group Limited, Ferndale Confectionery Company, Chewsy Gum Inc., Verve Inc., Kraft Foods Inc., Haribo GmbH & Co. KG, The William Wrigley Jr. Company, Topps Company Inc., Simply Gum Inc., Nestlé S.A., Cadbury Adams USA LLC, Peppersmith, Project 7, Trident Brands Incorporated, Dentyne, Eclipse Gum Company, Extra Brands LLC, Ice Breakers Canada ULC, Mentos, Stride Gum Inc., Cloetta AB, Morinaga & Co. Ltd., Tootsie Roll Industries Inc.

North America was the largest region in the sugar-free chewing gum market in 2024. The regions covered in the sugar-free chewing gum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sugar-free chewing gum market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sugar-free chewing gum is a variety of chewing gum that is devoid of sugar or incorporates sugar substitutes such as aspartame, sorbitol, xylitol, or stevia. These sugar substitutes contribute a sweet taste to the gum without introducing additional sugar or calories.

The primary categories of sugar-free chewing gum encompass tooth protection gum, quit-smoking gum, weight loss gum, and others. Bubble Gum, known for its sweet and fruity taste reminiscent of the classic bubble gum flavor, serves as a popular flavoring agent. Various flavors, including spearmint, peppermint, bubble gum, and others, are made available through diverse distribution channels such as supermarkets or hypermarkets, convenience or grocery stores, online retail stores, and more.

The sugar-free chewing gum market research report is one of a series of new reports that provides sugar-free chewing gum market statistics, including sugar-free chewing gum industry global market size, regional shares, competitors with a sugar-free chewing gum market share, detailed sugar-free chewing gum market segments, market trends, and opportunities, and any further data you may need to thrive in the sugar-free chewing gum industry. This sugar-free chewing gum market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sugar-free chewing gum market consists of sales of sugar-free candies, and sugar-free chocolates. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.