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Rich Communication Services Market Report by Communication Type, Deployment Mode, Organization Size, Application, Industry Vertical, and Region 2024-2032

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    Report

  • 144 Pages
  • July 2024
  • Region: Global
  • IMARC Group
  • ID: 5820529
Description Jump to:
The global rich communication services (RCS) market size reached US$ 1.93 billion in 2023. Looking forward, the publisher expects the market to reach US$ 11.21 billion by 2032, exhibiting a growth rate (CAGR) of 21.6% during 2023-2032.

Rich communication services (RCS) refer to a carrier-implemented text-based protocol, which is designed as an alternative for short message services (SMS) and multimedia messaging services (MMS). It enables users to create group chats, send attachments, like images and videos files, get read receipts, and have support for end-to-end encryption through smartphones. RCS offers various benefits, such as higher-targeted communication to reach consumers, security, better streaming of audio and video, one app functionality, and improved sender verification.

Rich Communication Services (RCS) Market Trends:

The widespread adoption of RCS across various industrial verticals, such as healthcare, information technology (IT), hospitality, entertainment and banking, financial services, and insurance (BFSI) sector, is one of the key factors driving the RCS market growth. In line with this, the increasing investments in the long-term evaluation (LTE) and IP multimedia subsystem (IMS) for facilitating the next generation of broadband mobile services is acting as another major growth-inducing factor. Additionally, the RCS finds extensive application in the corporate sector for peer-to-peer (P2P) messaging, marketing, campaigning, and advertising strategies, which is further contributing to the market growth. Apart from this, the strategic collaborations between the key players for advancing RCS and the implementation of universal communication protocol specification by the global system for mobile communications association (GSMA) for enabling operator service interoperability are propelling the market growth. Other factors, such as the introduction of 5G network and the integration of RCS with several technological solutions, like cloud-based, artificial intelligence (AI), voice over long-term evolution (VO-LTE), and application programming interface, to promote the next-generation messaging and chatbot interaction, are creating a positive outlook for the market across the globe.

Key Market Segmentation:

The report provides an analysis of the key trends in each sub-segment of the global rich communication services (RCS) market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on communication type, deployment mode, organization size, application and industry vertical.

Breakup by Communication Type:

A2P
P2A
P2P

Breakup by Deployment Mode:

Cloud-based
On-premises

Breakup by Organization Size:

Large Enterprises
Small and Medium-sized Enterprises

Breakup by Application:

Rich Calls and Messaging
Cloud Storage
Marketing and Advertising Campaign
Content Delivery
Others

Breakup by Industry Vertical:

Healthcare
Retail and E-commerce
BFSI
IT and Telecom
Travel and Tourism
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.

Key Questions Answered in This Report

1. What was the size of the global rich communication services (RCS) market in 2023?
2. What is the expected growth rate of the global rich communication services (RCS) market during 2024-2032?
3. What are the key factors driving the global rich communication services (RCS) market?
4. What has been the impact of COVID-19 on the global rich communication services (RCS) market?
5. What is the breakup of the global rich communication services (RCS) market based on the deployment mode?
6. What is the breakup of the global rich communication services (RCS) market based on the organization size?
7. What is the breakup of the global rich communication services (RCS) market based on application?
8. What are the key regions in the global rich communication services (RCS) market?
9. Who are the key players/companies in the global rich communication services (RCS) market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Rich Communication Services (RCS) Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Communication Type
6.1 A2P
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 P2A
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 P2P
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Deployment Mode
7.1 Cloud-based
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 On-premises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Organization Size
8.1 Large Enterprises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Small and Medium-sized Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Application
9.1 Rich Calls and Messaging
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Cloud Storage
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Marketing and Advertising Campaign
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Content Delivery
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Industry Vertical
10.1 Healthcare
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Retail and E-commerce
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 BFSI
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 IT and Telecom
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Travel and Tourism
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Others
10.6.1 Market Trends
10.6.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Global Message Services
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2 Google LLC (Alphabet Inc.)
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 SWOT Analysis
16.3.3 Huawei Technologies Co Ltd
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Mavenir plc
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 SK Telecom Co Ltd
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.5.4 SWOT Analysis
16.3.6 Telefonaktiebolaget LM Ericsson
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Telstra Corporation Limited
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 T-Mobile US Inc.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 Verizon Communications Inc.
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 Vodafone Group PLC
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 Financials
16.3.10.4 SWOT Analysis
16.3.11 ZTE Corporation
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.11.3 Financials
List of Figures
Figure 1: Global: Rich Communication Services Market: Major Drivers and Challenges
Figure 2: Global: Rich Communication Services Market: Sales Value (in Million US$), 2018-2023
Figure 3: Global: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 4: Global: Rich Communication Services Market: Breakup by Communication Type (in %), 2023
Figure 5: Global: Rich Communication Services Market: Breakup by Deployment Mode (in %), 2023
Figure 6: Global: Rich Communication Services Market: Breakup by Organization Size (in %), 2023
Figure 7: Global: Rich Communication Services Market: Breakup by Application (in %), 2023
Figure 8: Global: Rich Communication Services Market: Breakup by Industry Vertical (in %), 2023
Figure 9: Global: Rich Communication Services Market: Breakup by Region (in %), 2023
Figure 10: Global: Rich Communication Services (A2P) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Rich Communication Services (A2P) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Rich Communication Services (P2A) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Rich Communication Services (P2A) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Rich Communication Services (P2P) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Rich Communication Services (P2P) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Rich Communication Services (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Rich Communication Services (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Rich Communication Services (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Rich Communication Services (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Rich Communication Services (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Rich Communication Services (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Rich Communication Services (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Rich Communication Services (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: Rich Communication Services (Rich Calls and Messaging) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: Rich Communication Services (Rich Calls and Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Global: Rich Communication Services (Cloud Storage) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Global: Rich Communication Services (Cloud Storage) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Global: Rich Communication Services (Marketing and Advertising Campaign) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Global: Rich Communication Services (Marketing and Advertising Campaign) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Global: Rich Communication Services (Content Delivery) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Global: Rich Communication Services (Content Delivery) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Global: Rich Communication Services (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Global: Rich Communication Services (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Global: Rich Communication Services (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Global: Rich Communication Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Global: Rich Communication Services (Retail and E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Global: Rich Communication Services (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Global: Rich Communication Services (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Global: Rich Communication Services (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: Global: Rich Communication Services (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: Global: Rich Communication Services (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Global: Rich Communication Services (Travel and Tourism) Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Global: Rich Communication Services (Travel and Tourism) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Global: Rich Communication Services (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Global: Rich Communication Services (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: North America: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: North America: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: United States: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: United States: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Canada: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Canada: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Asia-Pacific: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Asia-Pacific: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: China: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: China: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Japan: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Japan: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: India: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: India: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: South Korea: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: South Korea: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Australia: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Australia: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Indonesia: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Indonesia: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Others: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Others: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Europe: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Europe: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Germany: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Germany: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: France: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: France: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: United Kingdom: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 75: United Kingdom: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Italy: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: Italy: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Spain: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 79: Spain: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 80: Russia: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 81: Russia: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 82: Others: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 83: Others: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 84: Latin America: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 85: Latin America: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 86: Brazil: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 87: Brazil: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 88: Mexico: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 89: Mexico: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 90: Others: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 91: Others: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 92: Middle East and Africa: Rich Communication Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 93: Middle East and Africa: Rich Communication Services Market: Breakup by Country (in %), 2023
Figure 94: Middle East and Africa: Rich Communication Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 95: Global: Rich Communication Services Industry: SWOT Analysis
Figure 96: Global: Rich Communication Services Industry: Value Chain Analysis
Figure 97: Global: Rich Communication Services Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Rich Communication Services Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Rich Communication Services Market Forecast: Breakup by Communication Type (in Million US$), 2024-2032
Table 3: Global: Rich Communication Services Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
Table 4: Global: Rich Communication Services Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
Table 5: Global: Rich Communication Services Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 6: Global: Rich Communication Services Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
Table 7: Global: Rich Communication Services Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 8: Global: Rich Communication Services Market: Competitive Structure
Table 9: Global: Rich Communication Services Market: Key Players

Companies Mentioned

  • Global Message Services
  • Google LLC (Alphabet Inc.)
  • Huawei Technologies Co Ltd
  • Mavenir plc
  • SK Telecom Co Ltd
  • Telefonaktiebolaget LM Ericsson
  • Telstra Corporation Limited
  • T-Mobile US Inc.
  • Verizon Communications Inc.
  • Vodafone Group PLC
  • ZTE Corporation.

Methodology

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Table Information

Report AttributeDetails
No. of Pages144
PublishedJuly 2024
Forecast Period2023 - 2032
Estimated Market Value ( USD ) in 2023 $ 1935.7 Million
Forecasted Market Value ( USD ) by 2032 $ 11219.1 Million
Compound Annual Growth Rate21.6%
Regions CoveredGlobal
No. of Companies Mentioned11

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