This report provides an overview of current make-up scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
The global make-up sector was valued at $53.6 billion in 2022 and is forecast to record a CAGR of 5% during 2022-27, to reach $68.5 billion in 2027. Asia-Pacific represented the largest region in the industry in 2022, with a value share of 36.4%, followed by the Americas with 35.9%. In 2022, face make-up was the largest category, accounting for 37.4% of overall global value sales, followed by eye make-up (26.8%). Among all the categories, nail make-up is set to record the fastest CAGR at 5.4%, during 2022-27. The make-up sector in Middle East and Africa is forecast to record the fastest value CAGR over the forecast period at 13%. The top five companies in the global make-up sector together accounted for a value share of 41.5% in 2022. L'Oréal was the leading company with a value share of 20.9%, followed by Estée Lauder and Shiseido Company with 9.5% and 4%, respectively. In 2022, other leading companies, Coty, and Natura & Co, accounted for value shares of 4% and 3.1%, respectively.
With growing concerns around skin and body health among consumers, there has been an increase in demand for natural and clean ingredients in make-up products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating make-up products using naturally sourced and safer ingredients. The make-up industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.
The global make-up sector was valued at $53.6 billion in 2022 and is forecast to record a CAGR of 5% during 2022-27, to reach $68.5 billion in 2027. Asia-Pacific represented the largest region in the industry in 2022, with a value share of 36.4%, followed by the Americas with 35.9%. In 2022, face make-up was the largest category, accounting for 37.4% of overall global value sales, followed by eye make-up (26.8%). Among all the categories, nail make-up is set to record the fastest CAGR at 5.4%, during 2022-27. The make-up sector in Middle East and Africa is forecast to record the fastest value CAGR over the forecast period at 13%. The top five companies in the global make-up sector together accounted for a value share of 41.5% in 2022. L'Oréal was the leading company with a value share of 20.9%, followed by Estée Lauder and Shiseido Company with 9.5% and 4%, respectively. In 2022, other leading companies, Coty, and Natura & Co, accounted for value shares of 4% and 3.1%, respectively.
With growing concerns around skin and body health among consumers, there has been an increase in demand for natural and clean ingredients in make-up products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating make-up products using naturally sourced and safer ingredients. The make-up industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.
Scope
- This report brings together multiple data sources to provide a comprehensive overview of the global make-up sector. It includes analysis of the following -
- Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth influences, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data
- Change in consumption: Provides an overview of shifts in the consumption of the overall health and beauty industry, including make-up products, over 2017-27 at global and regional levels
- High-potential countries*: Provides risk-reward analysis of the top 10 high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure
- Country and regional analysis: Provides a deep-dive analysis of the top 10 high-potential countries, covering value growth during 2022-27, consumer demographics, and key trends. It also includes the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis
- Competitive landscape: Provides an overview of leading brands at global and regional levels. This section is followed by an analysis of the product profile, country-level presence, market share, and growth/decline of private labels in each region
- Key distribution channels: Provides analysis of the leading distribution channels in the make-up sector in 2022. It covers 'dollar stores”, variety stores & general merchandise retailers, cash & carries and warehouse clubs, parapharmacies/drugstores, chemists/pharmacies, convenience stores, department stores, e-retailers, health & beauty stores, hypermarkets & supermarkets, and other retailers
- Packaging analysis: The report provides an analysis of the percentage share (in 2022) and growth (during 2017-27) of various pack materials, pack types, closures, and primary outer types based on volume sales of make-up products
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Part 1: Sector Overview
- Current Scenario and Future Outlook
- Global Make-up Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Regional Make-up Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Key Challenges in the Global Make-up Sector
- Part 2: Shift in Health & Beauty Value Share Patterns
- Change in Value Consumption Levels in the Overall Health & Beauty Industry, 2022-27
- Reasons for Shift in Consumption Patterns
- Part 3: Identifying High-Potential Countries
- Analysis of 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,
- Sociodemographic factors, Governance Indicators, and Technological Infrastructure)
- Part 4: Country Deep-Dive Analysis
- High-Potential Country Analysis
- Future Outlook
- Part 5: Competitive Environment
- Leading Companies by Value - Global
- Leading Companies and Brands Share Analysis - Global
- Leading Companies and Brands Share Analysis by Region
- Part 6: Competitive Landscape - Market Analysis
- Part 7: Market Share of Private Label
- Private Labels’ Share Analysis by Region
- Private Labels’ Share Analysis by Category
- Part 8: Key Distribution Channels
- Share of Key Distribution Channels - Global and Regional Level
- Part 9: Key Packaging Formats
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
- Part 10: Select Industry Metrics
- Global Patent Filings
- Global Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Publisher
- Key categories by value and volume, 2022-27 - Global
- Key categories by value and volume, 2022-27 - Asia-Pacific
- Key categories by value and volume, 2022-27 - Middle East and Africa
- Key categories by value and volume, 2022-27 - The Americas
- Key categories by value and volume, 2022-27 - Western Europe
- Key categories by value and volume, 2022-27 - Eastern Europe
- Canada: Category share
- Canada: Consumption by gender
- Canada: Consumption by age group
- Canada: Consumption by education
- Canada: Consumption by degree of urbanization
- Canada: Volume share analysis of top 10 cities (%), 2017-22
- Peru: Category share
- Peru: Consumption by gender
- Peru: Consumption by age group
- Peru: Consumption by education
- Peru: Consumption by degree of urbanization
- Peru: Volume share analysis of top nine cities (%), 2017-22
- UK: Category share
- UK: Consumption by gender
- UK: Consumption by age group
- UK: Consumption by education
- UK: Consumption by degree of urbanization
- UK: Volume share analysis of top 10 cities (%), 2017-22
- Spain: Category share
- Spain: Consumption by gender
- Spain: Consumption by age group
- Spain: Consumption by education
- Spain: Consumption by degree of urbanization
- Spain: Volume share analysis of top 10 cities (%), 2017-22
- Belgium: Category share
- Belgium: Consumption by gender
- Belgium: Consumption by age group
- Belgium: Consumption by education
- Belgium: Consumption by degree of urbanization
- Belgium: Volume share analysis of top five cities (%), 2017-22
- Poland: Category share
- Poland: Consumption by gender
- Poland: Consumption by age group
- Poland: Consumption by education
- Poland: Consumption by degree of urbanization
- Poland: Volume share analysis of top 10 cities (%), 2017-22
- Turkiye: Category share
- Turkiye: Consumption by gender
- Turkiye: Consumption by age group
- Turkiye: Consumption by education
- Turkiye: Consumption by degree of urbanization
- Turkiye: Volume share analysis of top 10 cities (%), 2017-22
- China: Category share
- China: Consumption by gender
- China: Consumption by age group
- China: Consumption by education
- China: Consumption by degree of urbanization
- China: Volume share analysis of top 10 cities (%), 2017-22
- Indonesia: Category share
- Indonesia: Consumption by gender
- Indonesia: Consumption by age group
- Indonesia: Consumption by education
- Indonesia: Consumption by degree of urbanization
- Indonesia: Volume share analysis of top 10 cities (%), 2017-22
- Saudi Arabia: Category share
- Saudi Arabia: Consumption by gender
- Saudi Arabia: Consumption by age group
- Saudi Arabia: Consumption by education
- Saudi Arabia: Consumption by degree of urbanization
- Leading companies in the global make-up sector (% share by value), 2022
- Key pack material volume share (%), 2022
- Annual volume growth by pack material (%), 2017-27
- Key pack type volume share (%), 2022
- Annual volume growth by pack type (%), 2017-27
- Key closure type volume share (%), 2022
- Annual volume growth by closure type (%), 2017-27
- Key primary outer type volume share (%), 2022
- Annual volume growth by primary outer type (%), 2017-27
- Global health & beauty industry patent filings, 2022
- Health & beauty industry patent filings by leading companies, 2022
- Total health & beauty industry patent filings for key markets, 2022
- Total job postings in health & beauty industry by company, 2022
- Job postings in health & beauty industry by theme, 2022
- Deals in health & beauty industry by geography, 2022
- Change in value consumption levels in the overall health & beauty industry, 2017-27
- Change in consumption levels - Asia-Pacific, 2017-27
- Change in consumption levels - Middle East and Africa, 2017-27
- Change in consumption levels - The Americas, 2017-27
- Change in consumption levels - Western Europe, 2017-27
- Change in consumption levels - Eastern Europe, 2017-27
- Identifying high-potential countries, risk-reward analysis - Asia-Pacific
- Identifying high-potential countries, risk-reward analysis - Middle East and Africa
- Identifying high-potential countries, risk-reward analysis - The Americas
- Identifying high-potential countries, risk-reward analysis - Western Europe
- Identifying high-potential countries, risk-reward analysis - Eastern Europe
- Canada: Volume share analysis of top 10 cities by category (%), 2022
- Peru: Volume share analysis of top nine cities by category (%), 2022
- UK: Volume share analysis of top 10 cities by category (%), 2022
- Spain: Volume share analysis of top 10 cities by category (%), 2022
- Belgium: Volume share analysis of top four cities by category (%), 2022
- Poland: Volume share analysis of top 10 cities by category (%), 2022
- Turkiye: Volume share analysis of top 10 cities by category (%), 2022
- China: Volume share analysis of top 10 cities by category (%), 2022
- Indonesia: Volume share analysis of top 10 cities by category (%), 2022
- Top five companies’ shares by brand (in value terms) in global make-up sector, 2022
- Top five companies’ shares by brand (in value terms) in Asia-Pacific make-up sector, 2022
- Top five companies’ shares by brand (in value terms) in Middle East and Africa make-up sector, 2022
- Top five companies’ shares by brand (in value terms) in the Americas make-up sector, 2022
- Top five companies’ shares by brand (in value terms) in Western Europe make-up sector, 2022
- Top five companies’ shares by brand (in value terms) in Eastern Europe make-up sector, 2022
- Key brands - face make-up, 2022
- Key brands - eye make-up, 2022
- Key brands - lip make-up, 2022
- Key brands - nail make-up, 2022
- Private label’s value and share by region, 2017-22
- Private label’s value and share by category, 2022
- Leading distribution channels by region (% share by value), 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L’Oréal
- Coty
- Natura & Co
- Estée Lauder
- Shiseido Company
