'Malaysia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Malaysian market.
The number of live births in Malaysia declined by 16.1% during 2016-22, reaching 426,600 in 2022. This resulted in a baby population of 1.3 million in 2022. The GDP of Malaysia grew by 8.7% in 2022, owing to the favorable economic conditions, while consumer price inflation stood at 3.4%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 4.9% during 2016-22. In volume terms, sales declined in 2022 registering a negative CAGR of 1.5% during 2016-22. Baby milks remained the largest category in value terms with over 90% of the baby food sector, followed by baby cereals and dry meals. Danone and Nestlé were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 60% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Malaysia. However, the market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 3%.
The number of live births in Malaysia declined by 16.1% during 2016-22, reaching 426,600 in 2022. This resulted in a baby population of 1.3 million in 2022. The GDP of Malaysia grew by 8.7% in 2022, owing to the favorable economic conditions, while consumer price inflation stood at 3.4%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 4.9% during 2016-22. In volume terms, sales declined in 2022 registering a negative CAGR of 1.5% during 2016-22. Baby milks remained the largest category in value terms with over 90% of the baby food sector, followed by baby cereals and dry meals. Danone and Nestlé were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 60% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Malaysia. However, the market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 3%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
- Future projections considering various trends which are likely to affect the industry
Scope
- Value sales of baby food increased from MYR2 billion ($472.7 million) in 2016 to MYR2.6 billion ($593.6 million) in 2022, at a compound annual growth rate (CAGR) of 4.9%
- In volume terms, the sector declined from 36.65 million kg in 2016 to 33.52 million kg in 2022, yielding a negative CAGR of 1.5%
- Value sales of baby milks grew from MYR1.8 billion ($427.7 million) in 2016 to MYR2.4 billion ($552.1 million) in 2022, registering a CAGR of 5.4% during this period
- Baby cereals & dry meals volumes decreased from 3.1 million kg in 2016 to 2.84 million kg in 2022, reflecting a negative CAGR of 1.5%
- Value sales of the baby wet meals & other category increased from MYR23 million ($5.5 million) in 2016 to MYR26.2 million ($6 million) in 2022, at a CAGR of 2.2%
- During 2016-22, per capita consumption of baby finger food grew by 16.7%
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Malaysia and Other Leading Countries* in the Asia-Pacific
- PCC and PCE of Malaysia Compared with Global and Asia-Pacific Markets
- Part 2: Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Part 3: Overview
- Malaysia Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Part 4: Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Part 5: Production and Trade
- Imports
- Exports
- Part 6: Distribution
- Channel Share Analysis
- Baby Food Retailing
- Part 7: Economic Background
- GDP Growth and Inflation
- Part 8: Prospects and Forecasts
- Future Trends
- Part 9: Definitions
- Part 10: Appendix
- Methodology
- About the Publisher
- Birth & population trends, 2008-28
- Live births by state, 2012, 2016, 2018-21
- Live births, by ethnic group, 2015-21
- Mean monthly household income by income & ethnic group, 2012, 2014, 2016, and 2019
- Mean monthly household income by income group in 2020
- Mean monthly middle (M40) household income in 2020
- Malaysia: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
- Malaysia: How would you describe your spend on the following products in the last three months?
- Malaysia: Which of the following features do you actively look for when making a purchase?
- Number of women of childbearing age by age group, 2019, 2021, and 2022
- Live births by age of mother, 2015-21
- Female employment trends, 2012-21
- Female labor force participation rate by age, 2018-20
- Female labor force participation rate by age, 2021
- Breastfeeding habits, 2006 and 2016
- Breastfeeding Trends - Prevalence
- Baby feeding habits, 20-23 months, 2016
- Median duration of breastfeeding, 2016
- Leading categories (value), 2022
- Leading categories (volume), 2022
- Baby food: manufacturer shares, value & volume %, 2016-22
- Baby food: manufacturer shares by category, %, 2022
- Baby milks: SKUs by pack type, 2022
- Baby milks: SKUs by pack size, 2022
- Baby milks: brand price positioning analysis, 2022
- Baby milks: manufacturer shares, value & volume, %, 2016-22
- Baby milks: manufacturer & brand shares, value %, 2016-22
- Baby milks: manufacturer & brand shares, volume %, 2016-22
- Baby cereals & dry meals: SKUs by pack type, 2022
- Baby cereals & dry meals: SKUs by pack size, 2022
- Baby cereals & dry meals: brand price positioning analysis, 2022
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
- Baby wet meals & other: SKUs by pack type, 2022
- Baby wet meals & other: SKUs by pack size, 2022
- Baby wet meals & other: brand price positioning analysis, 2022
- Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
- Baby finger food: SKUs by pack type, 2022
- Baby finger food: SKUs by pack size, 2022
- Baby finger food: brand price positioning analysis, 2022
- Baby finger food: manufacturer shares, value & volume, %, 2016-22
- Baby finger food: manufacturer & brand shares, value %, 2016-22
- Baby finger food: manufacturer & brand shares, volume %, 2016-22
- Baby milks & cereals: trends in imports, 2014-21
- Imports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in imports, 2014-21
- Imports of other baby food by country of origin, 2019-21
- Baby milks & cereals: trends in exports, 2014-21
- Exports of baby milks & cereals by country of destination, 2019-21
- Other baby food: trends in exports, 2014-21
- Exports of other baby food by country of destination, 2019-21
- Change in distribution share, 2016-22
- Baby food: sales by outlet type, % value, 2016-22
- Baby food: sales by type of food & outlet type, % value, 2022
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2008-28
- Market Assessment and Forecasts to
- Baby food: market value, current prices ($ million), 2016-22
- Baby food: market value, constant prices, 2016-22
- Baby food: market volume, million kg, 2016-22
- Baby food: per capita expenditure, current prices ($), 2016-22
- Baby food: per capita expenditure, constant prices, 2016-22
- Baby food: per capita consumption, kg, 2016-22
- Baby milks: category segmentation, value & volume, 2016-22
- Baby food: market value forecasts, current prices ($ million), 2022-28
- Baby food: market value forecasts, constant prices, 2022-28
- Baby food: market volume forecasts, million kg, 2022-28
- Baby food: per capita expenditure forecasts, current prices ($), 2022-28
- Baby food: per capita expenditure forecasts, constant prices, 2022-28
- Baby food: per capita consumption forecasts, kg, 2022-28
- Exchange rates: LCU per $, 2016-22
- Exchange rates: LCU per $, 2023-28
- SKUs allocation by product type
- Malaysia’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27
- Malaysia compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison - Malaysia, Asia Pacific, and global, 2017-27
- PCE* comparison - Malaysia, Asia Pacific, and global, 2017-27
- Malaysia: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
- Malaysia: How would you describe your spend on the following products in the last three months? For baby food, for baby milk
- Malaysia: Which of the following features do you actively look for when making a purchase?
- Baby food: sector size (value), 2016-22
- Baby food: sector size (volume), 2016-22
- Market size and growth analysis by value and volume, baby food sector, 2016-28
- Baby food: manufacturer shares, value %, 2022
- Baby food: manufacturer shares, volume %, 2022
- Baby food: manufacturer shares by category, % value, 2022
- Market size and growth analysis by value and volume, baby milks category, 2016-28
- Baby milks: per capita expenditure & consumption, 2016-22
- Baby milks: per capita expenditure & consumption by age group, 2016-22
- Baby milks: segmentation, value, and volume, 2016-22
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
- Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
- Baby wet meals & other: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby finger food category, 2016-28
- Baby finger food: per capita expenditure & consumption, 2016-22
- Share of key distribution channels (in value terms) - baby food, 2022
- Key distribution channel share by category (in value terms), 2022
- GDP at current prices (MYR billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Danone
- Nestlé
- FrieslandCampina
- Mead Johnson (Reckitt Benckiser)
- Fonterra Co-operative
- Abbott Laboratories
