This report provides an overview of current household products scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
The global household products sector was valued at $305.7 billion in 2022 and is forecast to record a CAGR of 3.3% during 2022-27, to reach $358.9 billion in 2027. The Americas represented the largest region in the sector in 2022, with a value share of 35.8%, followed by Asia-Pacific with 31.8%. In 2023, tissue & hygiene was the largest category, accounting for 42% of overall global value share. The Middle East and Africa region's household products market is forecast to record the fastest value CAGR of 7.6%, over the forecast period. The top five companies in the global household products industry together accounted for a value share of 30% in 2022. The sector was led by Procter & Gamble, which held a share of 13.1%, followed by Unilever and Reckitt-Benckiser Group with 5.2% and 4% shares, respectively. Hypermarkets & supermarkets was the leading distribution channel in 2022, accounting for a value share of 54.1%. Flexible packaging was the most used pack material registering for a 55.8% share in 2022 in the global household products market.
The demand for household products grew due to consumers' heightened focus on health and hygiene in the wake of the COVID-19 pandemic. Ingredients such as 'lemon” or 'plant/botanical extracts” are favored by consumers in household products due to their positive health benefits. The inclusion of advanced formulations and natural ingredients is appealing to consumers. In addition to 'biodegradable” and 'sustainability” claims, household products with health labels will push sales among consumers. For instance, claims such as 'antibacterial” are expected to power the sector as the demand for better or more intensive household products rises.
The global household products sector was valued at $305.7 billion in 2022 and is forecast to record a CAGR of 3.3% during 2022-27, to reach $358.9 billion in 2027. The Americas represented the largest region in the sector in 2022, with a value share of 35.8%, followed by Asia-Pacific with 31.8%. In 2023, tissue & hygiene was the largest category, accounting for 42% of overall global value share. The Middle East and Africa region's household products market is forecast to record the fastest value CAGR of 7.6%, over the forecast period. The top five companies in the global household products industry together accounted for a value share of 30% in 2022. The sector was led by Procter & Gamble, which held a share of 13.1%, followed by Unilever and Reckitt-Benckiser Group with 5.2% and 4% shares, respectively. Hypermarkets & supermarkets was the leading distribution channel in 2022, accounting for a value share of 54.1%. Flexible packaging was the most used pack material registering for a 55.8% share in 2022 in the global household products market.
The demand for household products grew due to consumers' heightened focus on health and hygiene in the wake of the COVID-19 pandemic. Ingredients such as 'lemon” or 'plant/botanical extracts” are favored by consumers in household products due to their positive health benefits. The inclusion of advanced formulations and natural ingredients is appealing to consumers. In addition to 'biodegradable” and 'sustainability” claims, household products with health labels will push sales among consumers. For instance, claims such as 'antibacterial” are expected to power the sector as the demand for better or more intensive household products rises.
Scope
- This report brings together multiple data sources to provide a comprehensive overview of the global household products sector. It includes an analysis of the following -
- Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides an overview across five regions-the Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data
- Change in consumption: Provides an overview of shifts in the value share patterns of categories over 2017-27 at global and regional levels
- High-potential countries*: Provides risk-reward analysis of the top 10 high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure
- Country and regional analysis: Provides a deep-dive analysis of the top 10 high-potential countries, covering value growth during 2022-27 and key trends. It also includes the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis
- Competitive landscape: Provides an overview of leading brands at global and regional levels. This section is followed by an analysis of the product profile, country-level presence, market share, and growth/decline of private labels in each region
- Key distribution channels: Provides analysis of the leading distribution channels in the global household products sector in 2022. It covers 'dollar stores”, variety stores & general merchandise retailers, B-2-B supply, cash & carries & warehouse clubs, chemists/pharmacies, direct sellers, convenience stores, department stores, e-retailers, health & beauty stores, hypermarkets & supermarkets, and others
- Packaging analysis: The report provides an analysis of the percentage share (in 2022) and growth (during 2017-27) of various pack materials, pack types, closures, and primary outer types based on volume sales of household products
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Part 1: Sector Overview
- Current Scenario and Future Outlook
- Global Household Products Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Regional Household Products Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Key Challenges in the Global Household Products Sector
- Part 2: Shift in Categories’ Value Share Patterns
- Change in Value Shares of the Categories in the Sector, 2017-27
- Part 3: Identifying High-Potential Countries by Region
- Analysis of 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,
- Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)
- Part 4: Country Deep-Dive Analysis
- High-Potential Country Analysis
- Future Outlook
- Part 5: Competitive Landscape
- Leading Companies by Value - Global
- Leading Companies and Brands Share Analysis - Global
- Leading Companies and Brands Share Analysis by Region
- Part 6: Competitive Landscape - Market Analysis
- Part 7: Market Share of Private Label
- Private Label Share Analysis by Region
- Private Label Share Analysis by Category
- Part 8: Key Distribution Channels
- Share of Key Distribution Channels - Global and Regional Level
- Part 9: Key Packaging Formats
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
- Part 10: Select Industry Metrics
- Global Patent Filings
- Global Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Publisher
- Key categories by value and volume, 2017-27 - Global
- Key categories by value and volume, 2017-27 - Asia-Pacific
- Key categories by value and volume, 2017-27 - Middle East and Africa
- Key categories by value and volume, 2017-27 - Americas
- Key categories by value and volume, 2017-27 - Western Europe
- Key categories by value and volume, 2017-27 - Eastern Europe
- Japan: Category share
- Indonesia: Category share
- Malaysia: Category share
- Chile: Category share
- Canada: Category share
- The UK: Category share
- Switzerland: Category share
- Czech Republic: Category share
- Hungary: Category share
- Saudi Arabia: Category share
- Leading companies in the global household products sector (% share), 2022
- Key pack material volume share (%), 2022
- Annual volume growth by pack material (%), 2017-27
- Key pack type volume share (%), 2022
- Annual volume growth by pack type (%), 2017-27
- Key closure type volume share (%), 2022
- Annual volume growth by closure type (%), 2017-27
- Key primary outer volume share (%), 2022
- Annual volume growth by primary outer (%), 2017-27
- Global household products industry patent filings, 2022
- Household products industry patent filings by leading companies, 2022
- Total household products industry patent filings for key markets, 2022
- Total job postings in household products industry by company, 2022
- Job postings in household products industry by theme, 2022
- Deals in household products industry by geography, 2022
- Change in Consumption Levels: Asia-Pacific, 2017-27
- Change in Consumption Levels: Middle East and Africa, 2017-27
- Change in Consumption Levels: Americas, 2017-27
- Change in Consumption Levels: Western Europe, 2017-27
- Change in Consumption Levels: Eastern Europe, 2017-27
- Identifying High-Potential Countries, Risk-Reward Analysis - Asia-Pacific
- Identifying High-Potential Countries, Risk-Reward Analysis - Americas
- Identifying High-Potential Countries, Risk-Reward Analysis - Western Europe
- Identifying High-Potential Countries, Risk-Reward Analysis - Eastern Europe
- Identifying High-Potential Countries, Risk-Reward Analysis - Middle East and Africa
- Company and Brand Share Analysis - Global
- Company and Brand Share Analysis - Asia-Pacific
- Company and Brand Share Analysis - Middle East and Africa
- Company and Brand Share Analysis - Americas
- Company and Brand Share Analysis - Western Europe
- Company and Brand Share Analysis - Eastern Europe
- Key Brands - Air Fresheners, 2022
- Key Brands - Bleach, 2022
- Key Brands - Dishwashing Products, 2022
- Key Brands - General Purpose Cleaners, 2022
- Key Brands - Insecticides, 2022
- Key Brands - Polishes, 2022
- Key Brands - Scouring Products, 2022
- Key Brands - Textile Washing Products, 2022
- Key Brands - Tissue & Hygiene, 2022
- Key Brands - Toilet Care, 2022
- Private Label Value and Share by Region, 2017-2022
- Private Label Value Sales ($ million) and Share (%) by Category, 2022
- Leading Distribution Channels by Region (% Share by Value), 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Procter & Gamble
- Unilever
- Reckitt Benckiser
- Kimberly-Clark Corporation
- Henkel
