Middle East & Africa Energy & Sports Drink Market Outlook, 2028

The MEA energy and sports drink market has been experiencing steady growth in recent years. Factors such as urbanisation, changing lifestyles, and growing health and fitness awareness have contributed to the increased consumption of energy and sports drinks in the region. The MEA region has a diverse consumer base with varying preferences. Traditional flavours like citrus, berries, and tropical fruits are popular, along with local flavours that cater to regional tastes. There is also a demand for healthier and more natural options with reduced sugar content and functional ingredients. The MEA market is characterised by a diverse consumer base with varying preferences and tastes. Traditional flavours like citrus, berries, and tropical fruits are popular, along with flavours that cater to local preferences. Consumers in the region are increasingly looking for healthier options with natural ingredients, reduced sugar content, and functional benefits. Traditional sports and activities in the MEA region, such as camel racing, falconry, or traditional dances, are an integral part of the cultural heritage. While these activities may influence the energy and sports drink market, they reflect the region's interest in physical activities and may contribute to the overall sports culture and the desire for beverages that support active lifestyles. During the holy month of Ramadan, Muslims in the MEA region observe fasting from dawn to sunset. Energy and sports drinks can be consumed to replenish fluids and energy levels during non-fasting hours. This period may witness increased demand for beverages that provide hydration and a quick source of energy for individuals engaging in physical activities.

According to the research report Middle East and Africa Energy and Sport Drink Market Outlook, 2028, the market is anticipated to reach a USD 9.22 Billion market size by the end of the forecast period. In the MEA area, people are becoming more conscious of and focused on their health and fitness. Customers are looking for items that encourage an active lifestyle as they become more aware of their health. Energy and sports drinks are well-liked by athletes and fitness enthusiasts because they are seen as liquids that may hydrate, replace electrolytes, and improve physical performance. The MEA region has seen a rise in sports culture, with an increasing number of sports events, tournaments, and fitness activities taking place. The popularity of events like marathons, cycling races, and team sports creates a demand for beverages that provide hydration and energy. Energy and sports drinks are often associated with sports sponsorship and marketing, further enhancing their appeal among sports enthusiasts. The MEA region has a significant youth demographic, with a large population of young consumers. The youth are often early adopters of trends and are more likely to participate in sports and fitness activities. Their influence on consumer preferences and their inclination towards energy and sports drinks contribute to the growth of the market. Based on the product types, which include energy and sports drinks, in the Middle East and Africa, energy drinks have the highest market share. Energy drinks are specifically formulated to provide an instant energy boost and enhance physical and mental performance. The fast-paced lifestyles, demanding work schedules, and long working hours in the MEA region create a need for quick energy solutions. Energy drinks fulfil this need by providing a combination of caffeine, vitamins, and other stimulating ingredients that help combat fatigue and increase alertness and focus. Furthermore, energy drinks have become culturally accepted and integrated into the daily routines of many consumers in the MEA region. The region has a history of consuming traditional beverages like tea and coffee for their energising properties. Energy drinks align with this cultural preference for beverages that provide a pick-me-up and are seen as a modern alternative.

Based on the types of energy drink products, which include alcoholic and non-alcoholic, in the Middle East and Africa, the non-alcoholic drink has the highest market share. The MEA region has a significant population that adheres to religious practises, such as Islam, which prohibits the consumption of alcohol. As a result, non-alcoholic beverages, including energy drinks, are preferred by a large portion of the population. Non-alcoholic energy drinks cater to the cultural and religious preferences of consumers in the region, making them the preferred choice. There is a growing trend towards health and well-being consciousness in the MEA region. Consumers are becoming more mindful of their dietary choices and seeking healthier alternatives to traditional sugary drinks. Non-alcoholic energy drinks often offer formulations with reduced sugar content, natural ingredients, and functional benefits. This aligns with the increasing demand for healthier beverage options and contributes to the higher market share of non-alcoholic energy drink products. In the future, also non-alcoholic beverages are expected to have the highest market share in the region. Based on the energy drink types, which include organic and non-organic, In MEA, the non-organic type is leading the market. Non-organic energy drinks have been available in the MEA market for a longer period of time compared to organic alternatives. They have established a strong presence and widespread distribution networks, making them easily accessible to consumers. The early entry and market penetration of non-organic energy drinks have contributed to their leading position in the market.

There are several associations in the Middle East and Africa (MEA) region that focus on the energy drink and sports drink markets. These associations play a significant role in promoting industry growth, providing resources and support to businesses, and representing the interests of the sector. The Middle East Beverage Association (MEBA) is an industry association that represents the non-alcoholic beverage sector in the Middle East. While it encompasses various beverage categories, including energy and sports drinks, it serves as a platform for networking, knowledge sharing, and advocacy for companies operating in the MEA region. The Arabian Beverage Industry Association (ABIA) is an association that represents the beverage industry in the Arabian Gulf countries, including the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar. It brings together industry stakeholders and provides a platform for collaboration, research, and industry advocacy. These associations, among others, contribute to the development and growth of the energy drink and sports drink markets in the MEA region.

Based on the three types of sport drink products; isotonic, hypotonic, and hypertonic, in the Middle East and Africa, the isotonic sport drink has the highest market share. The MEA region experiences hot and arid climates for a significant part of the year. This, combined with the cultural preference for outdoor activities and sports, leads to increased perspiration and the need for hydration. Isotonic sports drinks are specifically designed to replenish fluids, electrolytes, and carbohydrates lost during physical activity. They help to maintain hydration levels and provide essential nutrients to support performance and recovery. Isotonic sports drinks contain a balanced combination of carbohydrates and electrolytes, which help replenish glycogen stores and maintain fluid balance in the body. The presence of electrolytes such as sodium, potassium, and magnesium aids in proper muscle function, preventing dehydration, cramping, and fatigue. Athletes and active individuals in the MEA region appreciate the performance-enhancing and recovery benefits offered by isotonic sports drinks. Based on the sports drink packaging types, which include bottle and cane packaging, in the Middle East and Africa, the bottle packaging has the highest market share. Based on the distribution channel, it includes the supermarket, convenience stores, on-trade, and online. In this region, hypermarkets and supermarkets are leading the market. There are several hypermarkets and supermarkets that offer energy and sports drinks, including Carrefour, Lulu, and Spinneyas.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Energy & Sport Drink market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• UAE
• Saudi Arabia
• South Africa

By Product types

• Energy Drink
• Sport Drink

By Distribution channel

• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

By Energy Drink Product Type

• Non-Alcoholic
• Alcoholic

By Energy Drink Types

• Non-Organic/ Conventional
• Organic

By Sport Drink Products types

• Isotonic
• Hypotonic
• Hypertonic

By Sport Drink Packaging Type

• Bottle
• Cans

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.