Europe E-Pharmacy Market Outlook, 2028

In Europe, e-pharmacy services often involve direct interaction with pharmacists to ensure proper medication use and provide patient consultations. E-pharmacies in Europe typically have licensed pharmacists available for consultation through online chat, email, or phone. Patients can seek advice, ask questions about their medications, and receive personalized recommendations from qualified professionals. This pharmacist involvement enhances patient safety, adherence to medication regimens, and overall healthcare outcomes. Furthermore, many European countries have implemented advanced digital prescription systems that support e-pharmacy operations. Electronic prescriptions, or e-prescriptions, allow healthcare professionals to digitally generate and transmit prescriptions to pharmacies. E-pharmacies in Europe can seamlessly integrate with these systems, enabling patients to receive their prescriptions electronically and order medications online. This streamlined process improves convenience and efficiency for patients and healthcare providers alike. In addition, several European countries have established prescription savings and reimbursement systems, which may extend to e-pharmacy services. These systems allow patients to access discounted prices for prescription medications and, in some cases, receive reimbursements from national health insurance programs. E-pharmacies in Europe often collaborate with these systems to provide cost-effective options for patients, making healthcare more accessible and affordable.

According to the research report, Europe E-Pharmacy Market Outlook, 2028 the market is anticipated to add more than USD 20 Billion from 2023 to 2028. Germany has a significant ageing population, which leads to a higher demand for medications and healthcare services. E-pharmacy platforms cater to this demand by providing easy access to medications, especially for elderly individuals who may have mobility limitations or chronic health conditions. Furthermore, Germany has a well-developed and highly regulated healthcare system, which provides a conducive environment for e-pharmacy growth. The country has a universal health insurance system that covers the majority of the population, ensuring widespread access to healthcare services, including prescription medications. This favorable healthcare infrastructure lays the foundation for the successful adoption of e-pharmacy services. In addition, e-prescription is a form of electronic prescribing that allows healthcare professionals to go paperless by sending prescriptions in digital format rather than handwritten prescriptions. Doctors now prefer e-prescriptions to provide patients with quick access to medication. Countries such as the United Kingdom are putting more effort into implementing e-prescriptions. For instance, Phoenix UK acquired Co-op Health in March 2021, a digital prescription service that allows individuals to obtain medication via an app or the web for pickup at a nearby pharmacy or home delivery. The app has seen a significant increase in demand, and Phoenix UK will use its Numark and Rowlands networks to meet that demand. Furthermore, due to the increased adoption and expansion of services, such acquisitions in the e-pharmacy segment are expected to drive market growth.

E-pharmacy platforms in Europe offer a wide range of prescription drugs, including both brand-name and generic medications. Patients can conveniently access a broad selection of prescription drugs through these platforms, often with detailed information about each medication, including dosage instructions, potential side effects, and precautions. Furthermore, e-pharmacies in Europe adhere to stringent safety measures to ensure the authenticity and quality of prescription medications. The European Medicines Verification System (EMVS) is a centralized database implemented across the EU to track and verify the authenticity of prescription medicines. E-pharmacies integrate with this system to ensure that the medications they dispense are genuine and safe. In addition, e-pharmacy platforms in Europe typically employ advanced software systems to perform medication interaction checks. When a patient orders multiple prescription drugs, the system checks for potential interactions between the medications to mitigate risks and ensure patient safety. This feature helps identify and prevent adverse drug interactions, enhancing patient well-being. In addition to OTC medications, e-pharmacy platforms in Europe offer a variety of non-medication products related to self-care and wellness. These may include items such as vitamins, supplements, first aid supplies, personal care products, and health devices. E-pharmacies aim to provide a comprehensive range of products that support individuals' overall health and well-being.

In Europe, e-pharmacy platforms offer a wide range of products to address allergies and food intolerances. This includes antihistamines, nasal sprays, eye drops, corticosteroids, and other allergy relief medications. Additionally, they may provide food intolerance test kits, dietary supplements, and specialized food products for individuals with specific dietary restrictions. Furthermore, e-pharmacy platforms in Europe offer a variety of digestive health supplements to support the stomach, intestines, and digestion. This includes probiotics, fiber supplements, enzymes, and herbal remedies that promote healthy digestion, alleviate indigestion, and support gut health. These products aim to address common digestive issues such as bloating, gas, constipation, and diarrhea. In addition, some e-pharmacy platforms in Europe may offer allergy and intolerance testing kits that allow individuals to identify potential allergens or food intolerances. These testing kits may involve blood tests, skin prick tests, or saliva tests. By providing testing options, e-pharmacies empower individuals to gain insights into their specific allergies or food intolerances. Furthermore, e-pharmacies in Europe offer diabetic foot care products that help prevent and manage foot complications associated with diabetes. These products may include specialized socks, foot creams, wound dressings, and foot care kits. They aim to promote foot health and reduce the risk of diabetic foot ulcers and infections. Moreover, e-pharmacy platforms in Europe provide insulin delivery devices such as insulin pens, insulin syringes, and insulin pump supplies. Patients can order these devices and accessories to administer their insulin effectively and safely. In addition, some e-pharmacy platforms in Europe offer diabetes management apps and software that help individuals track their blood glucose levels, monitor medication intake, record food intake, and track physical activity. These digital tools can assist patients in managing their diabetes effectively and provide insights into their health data.

Europe has a robust regulatory framework governing E-pharmacy operations to ensure patient safety, privacy, and quality of healthcare services. The European Union (EU) has implemented the EU Directive 2011/62/EU, commonly known as the Falsified Medicines Directive (FMD). The FMD mandates safety features on prescription medications, such as tamper-evident packaging and unique identifiers, to prevent the distribution of counterfeit drugs. This stringent regulatory environment ensures that E-pharmacies in Europe meet high standards of safety and quality. Furthermore, Europe places significant emphasis on privacy and data protection in healthcare services, including E-pharmacy. E-pharmacies in Europe must comply with the General Data Protection Regulation (GDPR), which sets strict standards for the collection, storage, and processing of personal data. This ensures that patients' sensitive information is handled securely and their privacy is respected throughout the E-pharmacy experience. In addition, Ensuring the safety and quality of medications sold through E-pharmacy platforms is crucial. However, the risk of counterfeit or substandard medications exists in the online marketplace. E-pharmacies must implement robust measures to verify the authenticity and quality of the products they sell and ensure proper storage and transportation conditions to maintain medication integrity.

Major Companies present in the market:

Walmart Inc., Lloyds Pharmacy Limited, Zur Rose Group, Walgreens Boots Alliance, Inc., Pharmacy2U, Well Pharmacy.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

Aspects covered in this report

• Europe E-Pharmacy market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Drug Type

• Prescription drug
• Over-the-counter drug

By Product Type Channel

• Skin Care (Skin diseases & skin injuries)
• Allergy & food intolerance, Stomach, Intestines & Digestion
• Diabetes Care
• Heart care, circulation & veins, BP, cholesterol
• Orthopedic (muscles, bones, joints)
• Urology (Bladder, Kidney & Prostate)
• Animal pharmacy
• Naturopathy
• ENT (Eyes, ears, Tooth & Mouth)
• Cold flu
• vitamins & minerals
• Cosmetics
• Painkiller
• Others (gynec, Calm down, sleep & stress, sexuality, Lose weight, Diet & Lifestyle, Self-tests & everyday aids, smoking cessation)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to E-Pharmacy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.