North America Flavoured Milk Market Outlook, 2028

In North America, flavored milk is a popular beverage enjoyed by people of all ages. It typically refers to milk that has been flavoured with various additives to enhance its taste and appeal. The most common flavours of flavoured milk in North America include chocolate, strawberry, and vanilla. The North American flavour milk market is being driven by several factors. Rising awareness among consumers regarding the high calcium and protein content of flavoured milk has catalysed its demand in the region. Additionally, as a better option than other ready-to-drink beverages, customers are turning to flavoured milk because of the rising instances of lifestyle illnesses brought on by unhealthful diets. Flavoured milk can also be drunk straight up, unlike conventional milk, which must first be boiled and then supplemented. Flavoured milk has played a significant role in school lunch programmes in North America. In some regions, flavoured milk has been temporarily removed from school menus due to concerns about added sugars. However, many schools have recognised its nutritional value and reintroduced it with reduced-sugar or low-fat options. While flavoured milk is often associated with children, adults also enjoy it. It is a popular choice among athletes, fitness enthusiasts, and those looking for a nutritious and tasty beverage option. The North American flavoured milk market has been influenced by various cultural preferences. For example, Hispanic communities have popularised flavours like Mexican chocolate or tres leches, which have gained popularity beyond their traditional cultural boundaries. The flavoured milk industry often introduces seasonal flavours to align with holidays or special occasions. Limited-edition flavours like pumpkin spice, peppermint, or eggnog are released during specific times of the year to cater to consumer preferences and create excitement.

According to the research report North America Flavoured Milk Market Outlook, 2028, the North America Flavoured Milk market was valued at USD 15.97 Billion in 2022. Consumers are constantly seeking new and unique flavours. Flavoured milk brands are introducing innovative and diverse flavour options to attract consumers, including indulgent flavours, cultural-inspired flavours, and seasonal or limited-edition releases. Flavour innovation plays a crucial role in captivating consumer interest and driving sales. There are a number of factors driving the flavoured milk market in North America. Demand for flavoured milk has increased in the region as consumers have become more aware of its high calcium and protein content. North America's cultural diversity influences the flavoured milk market. Brands incorporate flavours and ingredients inspired by different cultures to cater to diverse taste preferences. Cultural influences, such as Hispanic, Asian, or Indigenous culinary traditions, contribute to the variety of flavours available. Advancements in processing and flavouring technologies enable manufacturers to develop new and improved flavoured milk products. These technologies contribute to enhancing flavours, improving product stability, and extending shelf life, ensuring the availability of high-quality products. Based on the report, the types of segments include dairy-based and plant-based in North America. In this market, dairy-based flavoured milk has the highest market share, and dairy-based flavoured milk has a long-standing tradition and history in North America. It has been a staple in households and school lunch programmes for decades. This familiarity and preference contribute to its sustained market share. Established dairy brands have a strong presence in the North American market and have built a loyal consumer base over time. They have invested in marketing, advertising, and product development, solidifying their position and brand recognition. In North America, there are many popular dairy-based milks, such as chocolate milk, vanilla milk, and strawberry milk, and seasonal-flavored milks. Limited-edition or seasonal flavours, such as pumpkin spice, peppermint, or eggnog, gain popularity during specific times of the year. These flavours tap into the seasonal festivities and add a touch of excitement and novelty to the flavoured milk offerings.

Based on the packaging segment, it includes plastic packaging, paper-based packaging, glass packaging, and metal packaging. Plastic packaging types are leading the flavoured milk packaging market. Plastic packaging is generally more cost-effective compared to other packaging materials like glass or paperboard. It is less expensive to produce and transport, allowing manufacturers to offer flavoured milk at competitive prices. Plastic-based packaging, such as PET (polyethylene terephthalate) bottles or HDPE (high-density polyethylene) cartons, is the most commonly used material for flavoured milk packaging in North America. It holds a significant market share due to its convenience, durability, and cost-effectiveness. Based on the distribution channel, it includes supermarkets, hypermarkets, convenience stores, specialty stores, online, and others. In North America, the hypermarket and supermarket have the highest market share in the region. Some of the popular hypermarkets and supermarkets that offer the various types of flavoured milk are Walmart, Costco, Kroger, and Safeway. In the future, the online segment is expected to grow at the highest CAGR rate. Online shopping offers convenience and accessibility to consumers. With just a few clicks, consumers can browse and purchase flavoured milk products from the comfort of their homes or via mobile devices. This eliminates the need to visit physical stores, saving time and effort. Online platforms often offer promotional offers, discounts, and loyalty programmes to attract and retain customers. These incentives further drive online sales of flavoured milk products as consumers seek cost savings and value-added benefits.

There are several opportunities and trends that are driving the flavoured milk market in North America. Consumers' increasing focus on health and wellness presents an opportunity for flavoured milk manufacturers to develop healthier options with reduced sugar, organic ingredients, and functional additives that cater to specific dietary needs. The rising demand for plant-based products opens up opportunities for manufacturers to develop and promote plant-based flavoured milk alternatives using ingredients like almond milk, oat milk, or soy milk to cater to consumers with lactose intolerance, dietary preferences, or ethical concerns. The growth of e-commerce and D2C channels provides opportunities for flavoured milk manufacturers to reach a broader audience and establish direct relationships with consumers. Online platforms allow for increased visibility, targeted marketing, and personalised offerings. Functional ingredients, such as probiotics, prebiotics, and adaptogens, are being incorporated into flavoured milk products to offer additional health benefits and address specific consumer needs, such as gut health, energy, and stress relief. Furthermore, social media platforms and influencer marketing play a significant role in promoting flavoured milk products. Brands are leveraging digital channels to engage with consumers, share recipes and usage ideas, and create interactive experiences to build brand loyalty.

Establishing the flavoured milk industry in the North American market involves a combination of industry-specific policies and regulations. While specific policies may vary across jurisdictions, here are some common policy areas that can contribute to the growth and development of the flavoured milk industry. Governments establish regulations and standards to ensure the safety and quality of flavoured milk products. These standards may include guidelines for production practises, labelling requirements, ingredient specifications, and microbiological limits to protect consumer health and maintain product integrity. Governments play a role in facilitating trade and ensuring fair market access for flavoured milk products. This includes negotiating trade agreements, addressing trade barriers, and implementing import and export regulations that allow for the smooth flow of flavoured milk across borders. There are several certifications required to start the flavoured milk industry in the North American market, like Good Manufacturing Practises (GMP), which ensures that the manufacturing processes and facilities meet the required standards for hygiene, cleanliness, and safety. It covers aspects such as facility design, equipment maintenance, sanitation, quality control, record-keeping, hazard analysis, and critical control points. Certification, Food Safety System Certification, and Kosher Certification are relevant for flavoured milk products targeting the Jewish market. It certifies that the products and production processes comply with Jewish dietary laws.

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Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America flavoured Milk market with its value and forecast along with its segments
• Country-wise Flavoured Milk market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Products Type

• Dairy-Based
• Plant-Based

By Packaging types

• Plastic Packaging
• Paper-Based Packaging
• Glass Packaging
• Metal Packaging

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.