Asia-Pacific Bottled Water Market Outlook, 2028

The Asia-Pacific region is experiencing significant growth in the bottled water market. Asia-Pacific countries are among the largest consumers of bottled water globally. China, India, and Japan are some of the key markets driving the demand for bottled water in the region. The population size, increasing urbanisation, and changing lifestyles contribute to the high consumption levels. In some Asian countries, such as Japan and South Korea, vending machines offering a wide range of beverages, including bottled water, are widespread. These machines provide convenience and accessibility for consumers on the go and contribute to the overall consumption of bottled water in the region. The demand for hygienic food and drinks is increasing with the growing number of educated and health-conscious people. This has resulted in an increased demand for clean and hygienic water, leading to a rise in the demand for bottled water. In addition, the region is seeing an increase in demand for drinks with vitamins, protein, and electrolytes, particularly among millennials and baby boomers who want to keep their bodies fit and active after a long day at the gym or at work. Premium water brands are also witnessing an upsurge in the market, led by the rising income group in the region, while manufacturers retailing their products at competitive prices further incline consumers towards healthy hydration. Bottled water's portability and ease of use also help the market grow. Due to the lack of clean water and various body contaminations, the market for bottled water in the Asia-Pacific region is heavily reliant on the technology and equipment used to produce bottled beverages. The Asia-Pacific bottled water market is anticipated to expand as new flavours and appealing packaging are introduced. The premium bottled water market is also being driven by rising per capita income in countries in the Asia-Pacific region.

According to the research report Asia Pacific Bottle Water Market Outlook, 2028, the Asia Pacific Bottle Water market is expected to grow at a 7.81% CAGR by 2023-28. Rapid urbanisation and changing lifestyles in the Asia-Pacific region have led to increased demand for convenient and on-the-go hydration solutions. Bottled water provides a portable and easily accessible option for busy urban dwellers, making it a preferred choice for hydration. Growing disposable incomes across the Asia-Pacific region have fueled the demand for premium and branded bottled water products. Consumers are willing to pay a premium for higher-quality bottled water with perceived health benefits and superior packaging. Based on the product types, there are still water, functional water, sparkling water, and enhanced water. In the Asia-Pacific region, still water has the highest market share. Still water is often perceived as pure and unaltered, appealing to consumers who seek a natural and clean source of hydration. The absence of carbonation or additives enhances this perception of purity, making still water a preferred choice for many. In many Asian cultures, still water has a long-standing tradition and is deeply ingrained in daily life. Still water is often associated with tranquilly, balance, and health. This cultural preference contributes to the dominance of still water in the market. As well, still water is primarily associated with hydration, which is a crucial aspect of health and wellness. With the rising temperatures and humid climates in many parts of the Asia-Pacific region, consumers prioritise still water for its hydrating properties. In the future, functional water is expected to grow at the highest CAGR rate. There is a growing emphasis on health and wellness in the Asia-Pacific region, with consumers increasingly seeking products that offer functional benefits. Functional water, which contains added vitamins, minerals, antioxidants, electrolytes, or other beneficial ingredients, aligns with this trend. Consumers are looking for beverages that go beyond basic hydration and provide additional health benefits.

There are various government regulations and initiatives; many countries in the Asia-Pacific region have established regulatory standards for bottled water to ensure its safety and quality. These standards often cover aspects such as water sources, treatment processes, packaging materials, labelling requirements, and hygiene practises. The regulations aim to protect consumer health and maintain product integrity. Governments implement measures to ensure the safety and quality of bottled water. This includes regular monitoring, testing, and inspection of bottling facilities and water sources to ensure compliance with established standards. Regulatory bodies may also conduct audits and enforce penalties for non-compliance. Governments may implement policies and initiatives to manage water resources effectively. This includes measures to ensure sustainable water extraction, protection of water sources, and water conservation efforts. Such initiatives aim to maintain the long-term availability and quality of water resources used for bottling operations. Based on the distribution channel, which includes off-trade and on-trade, in the Asia-Pacific region, the off-trade segment is leading the market. Off-trade segments include hypermarkets, supermarkets, convenience stores, and others.

Based on the report, the Asia-Pacific market is segmented into five countries, including China, Japan, India, Australia, and South Korea. Among them, China will dominate the market in 2022. China has experienced rapid urbanisation and a shift in lifestyle patterns. As people move to urban areas and adopt busier lifestyles, there is a growing demand for convenient and on-the-go hydration options like bottled water. As well, China has faced challenges with water pollution and contamination issues in some regions. This has resulted in concerns about the safety and quality of tap water, leading many consumers to prefer bottled water as a safer and more reliable alternative. Furthermore, China attracts a significant number of domestic and international tourists. Bottled water is a popular choice among travellers who seek safe and reliable hydration options during their journeys.

There are several opportunities and trends for the bottle water market. The issue of plastic waste and environmental sustainability is gaining significant attention in the Asia-Pacific region. This creates opportunities for brands to introduce eco-friendly packaging solutions, promote recycling initiatives, and support initiatives for plastic waste reduction. Brands that demonstrate a commitment to sustainability can resonate with environmentally conscious consumers. There is a growing demand for functional and enhanced waters in the Asia-Pacific region. Consumers are seeking bottled water products that offer additional benefits, such as vitamins, minerals, electrolytes, or other functional ingredients. Brands can capitalise on this trend by introducing products that cater to specific health concerns or provide unique functional benefits. The Asia-Pacific region includes a diverse range of emerging markets with growing populations and rising disposable incomes. These markets present opportunities for bottled water brands to expand their footprint and capture new consumer segments. By understanding the specific needs and preferences of these markets, brands can tailor their offerings to effectively penetrate and succeed in these emerging markets.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Bottled Water market with its value and forecast along with its segments
• Country-wise Bottled Water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Products Type

• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

By Distribution Channel

• Off-Trade
• On-Trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.