South America Flavoured Milk Market Outlook, 2028

The South American flavoured milk market is witnessing steady growth due to increasing consumer awareness, changing dietary patterns, and a rising demand for convenient and nutritious beverage options. Consumers in the developing economies of South America are switching from healthful beverage alternatives like carbonated soft drinks and even juices to flavouring milk as a result of rising health concerns. Younger South Americans are opening up opportunities for flavour milk producers in the ready-to-drink flavour milk market because they are more likely to be aware of the nutritional value, convenience, and health benefits of pre-packaged ready-to-drink dairy products. As a result, there is room for innovation in terms of flavours, forms, and formulations that are in line with what will appeal to a wider demographic while still meeting nutritional needs. While the flavoured milk market has a strong presence in urban areas, there is an opportunity to tap into the rural market. Manufacturers can focus on distribution networks and product affordability to reach consumers in rural areas and expand their customer base. Flavoured milk products with added health benefits, such as probiotics, vitamins, and minerals, are gaining popularity. Consumers are seeking functional beverages that offer nutritional value and specific health benefits, which presents an opportunity for manufacturers to innovate and meet these demands. Customising flavoured milk products to suit local tastes and preferences is a growing trend in South America. Manufacturers are adapting their flavours, packaging, and marketing strategies to cater to specific regional preferences and cultural influences.

According to the research report, South America Flavoured Milk Market Outlook, 2028, the South America Flavoured Milk market is anticipated to add over USD 1.49 billion in market size from 2023 to 2028. In South America, consumer attitudes and tastes are changing. Customers who are searching for unique and pleasurable beverage alternatives tend to be drawn to flavoured milk. Customers who are looking for tasty and refreshing beverages are drawn to the large selection of flavours and the flexibility of taste profiles to fit personal tastes. The demand for flavoured milk, which is regarded as a healthier alternative to carbonated soft drinks and sugary beverages, is being driven by the growing emphasis on health and wellness. In response to this trend, manufacturers are introducing sugar-free or low-sugar alternatives and vitamin- and mineral-enriched flavoured milk. Flavoured milk is recognised as a good source of essential nutrients, including calcium, protein, and vitamins. South American consumers, particularly parents, are increasingly aware of the nutritional benefits of flavoured milk, making it a popular choice for children and adults alike. Based on the report, types include dairy-based and plant-based; in South America, dairy-based flavoured milk has the highest market share. South America has a rich tradition and heritage of dairy farming and production. The region is known for its high-quality dairy products, including milk. As a result, consumers in South America have a strong affinity for dairy-based products, including flavoured milk. Dairy products, including milk, hold significant cultural importance in South American cuisine and dietary habits. Dairy-based beverages have long been a part of traditional recipes and customs in the region. This cultural preference for dairy products has translated into a higher demand for dairy-based flavoured milk. Dairy-based flavoured milk is recognised for its nutritional benefits, including calcium, protein, vitamins, and minerals. South American consumers value the health attributes of dairy products, and flavoured milk provides a convenient and enjoyable way to consume these nutrients. The perceived nutritional value of dairy-based flavoured milk appeals to health-conscious consumers.

The dairy industry in South America obtains milk through various channels; the primary source of milk for the dairy industry is from dairy farms located across South America. These farms specialise in raising cows for milk production. In South America, there are cooperative systems where dairy farmers join together to collectively produce and market their milk. These cooperatives provide a platform for small and medium-sized farmers to pool their resources and negotiate better prices for their milk. Argentina is one of the leading milk-producing countries in South America. As well, Brazil has a significant dairy industry, and several regions within the country are known for milk production. Based on the report, the countries covered in this report are Brazil, Argentina, and Colombia. In South America, Brazil is leading the flavoured milk market due to its substantial population, making it one of the largest consumer markets in South America. The size of the market provides a significant opportunity for flavoured milk products to reach a wide consumer base. Flavoured milk has become part of Brazilian food culture, with consumers embracing it as a refreshing and indulgent beverage. Flavoured milk is often associated with childhood memories and is enjoyed by people of all ages.

Based on the packaging types, there are plastic packaging, paper-based packaging, glass packaging, and metal packaging. In the South American market, plastic packaging has the highest market share. In the future, paper-based packaging is expected to grow at the highest CAGR rate. Governments and regulatory bodies in South America are implementing stricter regulations and policies to reduce plastic waste and promote sustainable packaging solutions. This has led to increased interest in and adoption of paper-based packaging alternatives in the flavoured milk market. Many consumers perceive paper-based packaging as being safer and healthier for food and beverage products. They view it as a natural and traditional packaging material that aligns with their desire for more natural and organic products. Advances in packaging technology have improved the quality and functionality of paper-based packaging. Innovative designs and manufacturing techniques have made it possible to create paper-based packages that are durable, leak-resistant, and suitable for retaining the freshness and quality of flavoured milk products. Based on the distribution channel, it includes supermarkets and hypermarkets, convenience stores, specialty stores, online, and others. In the South American market, supermarkets and hypermarkets have the highest market share. In the future, the online segment is expected to grow at the highest CAGR rate; online platforms have improved accessibility to flavoured milk products, particularly for consumers in rural areas with limited access to supermarkets or specialty stores. Online shopping eliminates geographic barriers, allowing consumers from remote locations to access a wide range of products, including flavoured milk. Over time, consumers in South America have gained more confidence in online shopping, including the purchase of perishable food and beverage products. Improved logistics and delivery networks, secure payment options, and customer reviews have contributed to increased trust and willingness to buy flavoured milk online.

To start a flavoured milk industry in South America, there are certain policies and certifications that businesses need to comply with. Compliance with food safety regulations is crucial for any food and beverage industry, including the flavoured milk sector. Businesses need to adhere to national and regional food safety standards, which typically include guidelines for hygiene practises, quality control, labelling, and traceability. HACCP accreditation centres on distinguishing and controlling likely dangers in food production processes. A methodical approach to reducing or eliminating threats to food safety is involved. Executing a HACCP framework is pivotal for guaranteeing the wellbeing of enhanced milk items, product labelling, and more. The average price of flavoured milk in the South American market is about $0.50 to $1.50 per litter or per bottle or carton. The highest price of flavoured milk can range from $2.00 to $5.00 per litter or per bottle or carton.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America flavoured Milk market with its value and forecast along with its segments
• Country-wise Flavoured Milk market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Products Type

• Dairy-Based
• Plant-Based

By Packaging types

• Plastic Packaging
• Paper-Based Packaging
• Glass Packaging
• Metal Packaging

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.