North America Bottled Water Market Outlook, 2028

North American consumers chose to opt for these bottles on the go as they are a healthier option to high-calorie, carbonated, and sugary drinks such as sports drinks and juice. The bottled water market in North America has experienced significant growth over the years. Factors such as increasing health consciousness, convenience, and a shift towards healthier beverage choices have contributed to the rising demand for bottled water. Products with labels like alkaline, electrolyte-rich, fortified, caffeinated water, and fortified with additional hydrogen or oxygen have become more popular over the past several years. Customers are prioritising their health and fitness more, which is driving up demand for purified and ultra-purified bottled options. The demand for bottled water has increased as people become more aware of waterborne illnesses including malaria, typhoid, diarrhoea, food poisoning, and others. Additionally, the need for clean and sanitary bottled water is growing as awareness of different health-related difficulties, such as neurological illnesses, reproductive issues, and gastrointestinal ailments, grows. This might fuel the market for bottled water over the anticipated timeframe of expansion. The North American bottled water industry is substantial, reflecting the high demand for bottled water in the region. The market has shown consistent growth over the years, driven by factors such as changing consumer preferences, health consciousness, and convenience. The market size is influenced by population size, per capita consumption, and economic factors.

According to the research report North America Bottled Water Market Outlook, 2028, the North America Bottled Water market was valued at USD 77.49 Billion in 2022. Increasing consumer awareness and a focus on health and wellness have driven the demand for bottled water. Consumers are opting for healthier beverage choices, such as bottled water, as a substitute for sugary drinks or carbonated beverages. The perception that bottled water is a pure and clean source of hydration has led to its popularity among health-conscious individuals. Bottled water offers convenience and portability, making it a preferred choice for on-the-go hydration. Its easy availability in various packaging sizes, from small single-serve bottles to larger gallon jugs, allows consumers to carry it conveniently while travelling, exercising, or during other outdoor activities. Bottled water is often perceived as a safe and reliable source of drinking water. Consumers may choose bottled water over tap water due to concerns about the taste, quality, or potential contaminants in municipal water supplies. The bottled water industry emphasises rigorous quality control processes to ensure safety and purity, which resonates with consumer preferences. Based on the types of products included in this report, they are still water, sparkling water, functional water, and enhanced water. In North America, still water has the highest market share. Many consumers are moving away from sugary drinks like soda and juices due to concerns about their impact on health and weight. Still water offers a refreshing and hydrating alternative without the added sugars and calories associated with other beverages. This shift in beverage preferences has contributed to the rising demand for still water. The growing wellness movement, including trends like mindful eating and self-care, has influenced consumer choices, including their beverage preferences. Still water fits well within these wellness trends, as it is seen as a vital component of a healthy lifestyle. Consumers seeking balance and self-care often prioritise still water as part of their wellness routines. In the North American still water market, there are various types of still water available to consumers, like purified water, spring water, and glacier water.

There are several bottled water associations. The International Bottled Water Association (IBWA) is the primary association representing the bottled water industry in North America. It is a trade association that represents bottlers, distributors, and suppliers of bottled water products and related equipment and supplies. The IBWA develops and promotes industry standards and best practises for bottled water production, packaging, safety, and quality. These standards help ensure that bottled water products meet the highest quality and safety standards and provide guidelines for industry operations. The bottled water market in North America is subject to various rules and regulations to ensure the safety, quality, and proper labelling of bottled water products. Food and Drug Administration (FDA) Regulations (United States) include the FDA's regulation of bottled water as a packaged food product under the Federal Food, Drug, and Cosmetic Act (FFDCA). Health Canada Regulations (Canada) include the requirement that bottled water in Canada meet quality, safety, and labelling requirements set by Health Canada.

Based on the distribution channel, which includes off-trade and on-trade, in the North America region, the off-trade segment is leading the market and has the highest market share. Due to The off-trade segment provides convenience to consumers by making bottled water readily available in retail outlets. Consumers can easily purchase bottled water while shopping for other groceries or daily necessities, saving them time and effort compared to seeking out alternative sources of water. Consumers are generally familiar with purchasing bottled water from retail stores, as it has become a routine part of their shopping experience. This familiarity builds trust in the off-trade segment, as consumers associate retail outlets with reliable and legitimate sources of bottled water. There are several supermarkets, hypermarkets, convenience stores, mass merchandisers, drugstores, and pharmacies. There are various supermarkets and hypermarkets, including Walmart, Costco, and Kroger. In the future, the on-trade is expected to grow at the highest CAGR rate. Consumer preferences are shifting towards healthier beverage options, including bottled water, when dining out or enjoying foodservice experiences. As consumers become more health-conscious and seek alternatives to sugary beverages, the demand for bottled water in the on-trade segment is expected to grow. The North American region has witnessed a significant rise in dining out and foodservice consumption in recent years. This trend is driven by factors such as changing lifestyles, urbanisation, and an increase in disposable incomes. As more consumers frequent restaurants and foodservice establishments, the opportunity for bottled water sales within the on-trade segment expands.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Bottled Water market with its value and forecast along with its segments
• Country-wise Bottled Water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Products Type

• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

By Distribution Channel

• Off-Trade
• On-Trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.